BIRMINGHAM, Ala. and NORTH BROOK, Ailing. (June 25, 2026) – Allstate and the Southeastern Convention (SEC) in the present day introduced a multi-year official sponsorship extension targeted on enhancing girls’s sports activities throughout the convention.
A spotlight of the deal, by Disney promoting, is the launch of the Allstate SEC Ladies’s Champions Cup, a flagship competitors celebrating excellence in 10 girls’s sports activities from all 16 SEC universities. This sponsorship growth builds on Allstate’s long-standing relationship with the SEC, which incorporates continued help of all SEC sports activities, title sponsorship of subsequent yr’s SEC Nation bus, and presentation sponsorship of the SEC Awards, which acknowledge greater than 1,000 student-athletes throughout 22 sports activities annually.
Because the title sponsor of the brand new SEC Ladies’s Champions Cup and the official insurance coverage sponsor of the SEC, Allstate will assist highlight the accomplishments of SEC girls’s student-athletes by an annual competitors during which colleges earn factors based mostly on their workforce’s efficiency in common and postseason play. The varsity with the best complete rating on the finish of the college yr can be awarded as the general winner.
Along with the Champions Cup:
- Allstate is the primary qualifying sponsor of the Allstate SEC Ladies’s Volleyball Event.
- Allstate is the published presenting sponsor of the SEC Ladies’s Soccer Event on the SEC Community, growing consciousness of one of many convention’s quickest rising sports activities.
- Allstate additionally stays the official sponsor of all convention championship occasions.
- Allstate, which participates in most of the occasions listed above, additionally maintains a robust presence throughout all SEC Community linear, social and digital platforms.
Elizabeth Brady, Chief Advertising, Innovation, Buyer and Communications Officer, Allstate:
“Our work with the SEC displays a shared deal with supporting student-athletes throughout the convention. As girls’s sports activities proceed to set new requirements relating to competitors, connectivity and fan engagement, Allstate is proud to offer the constant visibility and help these athletes and championships deserve.”
Greg Sankey, SEC Commissioner:
“We’re grateful to proceed and deepen our relationship with Allstate by our in depth dedication to the Southeastern Convention, and particularly our help of ladies’s sports activities throughout the SEC. The significant help that SEC universities present to girls’s sports activities packages underpins the success of broadly revered girls’s athletics on the nationwide degree. This expanded sponsorship with Allstate will additional construct on these accomplishments and supply priceless sources to maintain and develop the SEC’s future success in girls’s sports activities.”
Allstate’s long-standing help of school athletics is a part of our dedication to empowering younger folks to steer their communities. Allstate has been a proud member of the faculty athletics group for 20 years by college and convention sponsorships, educational scholarships, and group affect initiatives. Since 2005, the Allstate Good Fingers Nets program has raised thousands and thousands of {dollars} in scholarships for each subject aim and further level scored. Allstate not too long ago elevated its Kick for Each Endowment to offer much more scholarships to student-athletes in all sports activities. Since 2008, the Allstate Good Works workforce has acknowledged tons of of student-athletes who’ve supported causes off the sphere, together with youth empowerment and starvation aid. For greater than 20 years, the corporate has been title sponsor of the Allstate Sugar Bowl, certainly one of school soccer’s premier occasions.
In regards to the Southeastern Convention
A pioneer within the integration of upper training and athletics, the Southeastern Convention is a pacesetter in intercollegiate athletics within the twenty first century. Since its founding in 1933, the SEC has achieved progress and stability by giving governing and voting rights to the presidents of member establishments. The leaders of those universities set the convention’s coverage, and through the years this involvement has been a serious supply of energy within the SEC’s growth. All through its historical past, the SEC has offered management on essential points going through intercollegiate competitors. Alabama, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi State, Mississippi State, Tennessee and Vanderbilt have been members of the SEC since its founding in 1933. The league expanded thrice, including Arkansas and South Carolina in 1991, Missouri and Texas A&M in 2012, and Oklahoma and Texas in 2024.
About Allstate
Allstate Company (NYSE: ALL) protects folks from life’s uncertainties with inexpensive, easy, and related safety. car, house, electronic equipmentand identity. Merchandise can be found by a large distribution community together with Allstate distributors, impartial distributors, main retailers, on-line and within the office. Allstate has greater than 212 million insurance policies and is broadly identified for its slogan, “You are in Good Fingers with Allstate.” For extra data, please go to: www.allstate.com.
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