The penultimate month of this yr introduced us the newest and fascinating AI in advertising. Google has introduced Nano Banana Professional, which can be constructed on the all-new Gemini 3. Some say it is the very best AI picture generator they’ve ever seen. TikTok offers customers extra management over their feeds relating to AI content material. Current analysis exhibits that whereas there’s a return on funding in AI, the return is slower than what the market is presently exhibiting.
This is what occurred in November.
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Google releases Gemini 3 and Nano Banana Professional for fast implementation
November 18, 2025 Google announces and releases Gemini 3In accordance with the general public video, it’s “the world’s strongest mannequin for multimodality and inference.” We’re not going to bore you with benchmarks, however when you’re , take a look at Google’s Gemini 3 weblog linked above.
Only a few days later, on November twentieth, Google introduced: nano banana prois a brand new picture generator that goes past simply “fairly photographs” and boasts greater high quality and extra detailed visuals, serving to customers create “extra helpful content material” resembling infographics and charts.
one Reddit user says“Nano Banana Professional is the primary generative AI mannequin whose outcomes I’ve integrated into my work. I feed it a easy SketchUp mannequin and a 2D architectural drawing, and the outcomes are usable. Reasonable, correct renderings in seconds.”
On this collection of updates, Google additionally launched new SynthID invisible watermarking expertise. Customers can add a picture to Gemini 3 and ask if Google AI generated it. That is fascinating and I hope this begins a pattern throughout different platforms and AI fashions. As AI-generated photographs proceed to enhance, their transparency will turn out to be extra essential.
Lean advertising groups and small companies with out graphic design sources could lastly have a dependable AI possibility for help. I have not tried it myself, however in a side-by-side comparability with different common picture mills, Nano Banana Professional seems superb. Its lifelike photographs (on immediate) do not appear to have that pretend cartoon seem like different instruments. It seems extra imperfect in a real-like means slightly than a bizarre AI means.
Nano Banana Professional is now obtainable in most Google providers that assist Gemini, together with Google Advertisements.
TikTok now lets customers management AI-generated content material
We’re blissful to see platforms and organizations beginning to give customers extra management relating to AI content material. Google’s SynthID watermark expertise permits customers to analyze the origin of uploaded photographs (see above). TikTok now lets users control the amount of AI-generated content (AIGC) will seem in your feed.
Platform subject administration instruments ([設定]>[コンテンツ設定]>[トピックの管理]), customers can alter the slider to decide on the quantity of AI content material they see whereas utilizing the app. This transfer is per TikTok’s stance on AIGC. Require users to label realistic AI contenttogether with photographs, audio, and video as a part of our Group Pointers.
This can be a win for customers and we hope extra platforms comply with go well with.
It is unclear whether or not altering this setting will have an effect on sponsored content material or adverts, however when you’re a marketer utilizing AI-generated content material to promote on TikTok, you may even see a drop in impressions when customers alter the setting.
Investments in AI far exceed returns
Recent analysis from The Economist This means that regardless of big quantities of cash flowing into AI infrastructure and instruments, adoption into “enterprise as regular” has been gradual. The promise that AI would quickly rework each day enterprise operations and enhance productiveness, income, and effectivity has not materialized as rapidly as many anticipated.
Though many entrepreneurs say they’re leveraging AI of their work, few firms are nonetheless in a position to make use of it meaningfully and successfully. This can be a reminder that good issues hardly ever occur in a single day and that enchancment takes time.
Moderately than anticipating fast will increase in productiveness, companies and entrepreneurs ought to count on incremental enhancements by means of small, well-integrated use circumstances.
Fast replace on humanity and automatic cyberattacks
In one other weblog publish, I lined what is going on on at Anthropic and what they name “Anthropic.” First documented case of cyberattack. If you wish to know what occurred there, take a look at that weblog.
Right now we flip to the CEO of Anthropic. Dario Amodei scheduled to appear in court Will testify on December 17, 2025. I am inquisitive about how that performs out and what new guidelines and rules emerge to guard folks and companies from automated cyberattacks.
The countdown to 2026 begins
As exercise eases towards the top of the yr, AI firms and customers have not stopped innovating and experimenting with a variety of use circumstances and options. Google alone launched a slew of recent merchandise and options this month, sufficient to maintain any curious marketer busy for some time.
Google and TikTok have every moved to be extra clear and provides customers extra management over the origins of their content material, doubtlessly sparking a broader pattern that different platforms and instruments will undertake to present folks extra energy. Solely time will inform. We’ll control these and different AI developments that impression entrepreneurs.
Be aware: This text was first printed content marketing.ai.
