RE/MAX is accelerating the combination of AI and cutting-edge know-how to rework the best way brokers interact with purchasers, generate leads, and ship outcomes. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time information, personalised advertising, and AI-driven instruments to streamline the homeownership expertise and empower brokers. Main this innovation is Travis Saxton, RE/MAX’s Vice President of Technique. He led the deployment of those applied sciences, together with Sky AI and AI-powered coaching by SkyStudio, redefining the way forward for actual property by combining human reference to next-generation instruments.
Housing wire: Since becoming a member of REMAX in early 2025, we now have elevated the tempo of innovation deployment throughout the community. What position do you assume AI and information will play in optimizing operations and decision-making to enhance the agent and client expertise?
Travis Saxton: AI is quickly changing into a day by day utility for brokers, woven into the material of every part we do. With 15-20 AIs already in operation or in improvement, REMAX is coming into a brand new period of innovation. This yr, we launched Max AI, a lead conversion and nurturing assistant, and an AI-powered world advertising automation platform that adjusts adverts in real-time and builds omnichannel advertising campaigns throughout Fb, LinkedIn, Instagram, Google, YouTube, print campaigns, and extra. By way of Advertising and marketing as a Service (MaaS), brokers may also immediately create campaigns utilizing generated AI video instruments and feed marketing campaign information into real-time vendor reviews.
RE/MAX can also be rolling out testing instruments comparable to AI Electronic mail Assistant and AI Staging and Redesign with RE/MAX Hallmark, RE/MAX Escarpment, and RE/MAX Realtron, which is able to quickly be expanded throughout the community. Knowledge stays on the core of this technique, powering personalization and effectiveness inside MaaS platforms to create extra revolutionary and extra tailor-made advertising. For RE/MAX, AI is greater than only a instrument; it powers a quicker, extra artistic future for each brokers and purchasers.
{Hardware}: How is know-how reshaping the agent-client relationship, particularly by way of predicting traits, buyer conduct, and funding alternatives?
TS: AI and know-how makes information extra accessible, extra personalised, and extra highly effective, enabling probably the most trusted, productive, {and professional} brokers in actual property. We use know-how to reimagine the long-term client agent expertise and ship a best-in-class HomeView expertise for shopper communication and collaboration. We will personalize and customise your homeownership expertise with correct AVM, market reviews, house upkeep, house possession, and residential administration options. At REMAX, we’re forward of the curve with know-how that nobody else in the actual property trade has.
{Hardware}: How can actual property professionals leverage know-how to enhance the shopper expertise and push the boundaries of innovation to beat the competitors?
TS: REMAX resides proof of the ability of worldwide networks amplified by know-how. Our MaxRefer platform leverages AI to increase connectivity throughout the community and empower brokers to realize exceptional outcomes. For instance, at a luxurious resort in Austin, I met an agent who had single-handedly closed 51 offers. Of these, 27 have been broker-to-broker referrals. We’ll present you the way our scale, know-how, and AI options speed up real-time connectivity and collaboration.
On the buyer aspect, Max AI is reworking engagement by producing tens of 1000’s of leads on the REMAX web site and can increase to agent web sites in November. Max can reply itemizing questions, schedule showings, and supply neighborhood and college data. All of those are personalised and accessible to you at any time. Max continues to evolve to boost customers’ entry to real-time data, demonstrating REMAX’s trade management in AI and innovation.
{Hardware}: What applied sciences past AI do you assume may have the largest impression on actual property within the subsequent 5 years?
TS: REMAX launches the trade’s first world loyalty, rewards, and engagement platform with MaxEngage. Brokers earn factors by talking out, finishing challenges, and interacting with the group. It is aggressive, enjoyable, and efficient. Prime brokers can redeem factors for prizes, occasion tickets, and extra. We consider this platform is only the start of how brokers work together with know-how and advertising methods.
We additionally lean closely towards household connections. HomeView is a vital a part of a broader technique to combine REMAX into the homeownership expertise. The way forward for homeownership is evolving, and we’re pioneering the applied sciences and partnerships that allow customers to find the locations they stay, work and play.
{Hardware}: What coaching and help does RE/MAX present to assist brokers successfully use the most recent instruments and know-how to succeed?
TS: REMAX already gives intensive coaching and schooling, however AI will rework the best way brokers study and develop. We’re excited to develop AI-powered coaching, schooling and training options with Sky AI. The answer runs on SkyStudio, the intranet of the long run for actual property and private teaching. All of your instruments are in a single absolutely built-in place.
{Hardware}: In your opinion, how can know-how assist degree the taking part in subject for brokers of all sizes?
TS: Right here comes the cruel actuality and, most significantly, the chance. REMAX brokers are lucky to have immense expertise on their management groups and innovate in a short time, however brokers that use AI are extra productive than brokers that don’t use AI. It is like when the bicycle was invented. You may really feel just a little unsteady at first and must study to stability, however when you get used to it, it is rather more environment friendly than strolling or working. That is how brokers want to consider AI, and at REMAX we’re pushing these boundaries to shorten the training curve and help networks. We function in over 115 nations and are excited to distill the very best AI methods from world wide and produce them to REMAX.
