Lately, video is completely important to get folks to find your online business and their subsequent must-have product.
I’ve discovered a few of my favourite companies and merchandise from movies that I noticed scrolling on Instagram or Tiktok. #Tiktokmademebuyit is not any joke.
In accordance with Wyzowl, 89% of businesses use video as a advertising and marketing device, and 73% of marketers imagine that movies between 30 seconds to 2 minutes — the candy spot for Tiktoks, Shorts, and Reels — are the best in reaching audiences.
Whether or not you’re a seasoned professional at stopping of us mid-scroll, otherwise you’re simply getting began (significantly, simply begin posting!), I’ve gathered 16 social media video examples throughout 4 of the most well-liked platforms which can be certain to present you some concepts. Many of those don’t want a elaborate digital camera or an enormous manufacturing price range.
And if you‘re able to create your individual, take a look at HubSpot’s free AI-powered video maker, Clip Creator, which may convert textual content into scroll-stopping movies.
Let’s dive in.
Desk of Contents
4 Instagram Reels Examples
1. Sunrise Ceramics
Instagram is a good place for artists to indicate their work. Riley O’Neil is the potter behind Dawn Ceramics. In his reels, he talks by means of his course of of creating the items that find yourself in his store.
There’s one thing therapeutic about watching artists create their work. It’s inspiring and motivating to see how a lot love and care folks pour into their creations.
What I like: You may see how he masterfully shapes the mounds of clay into lovely items of pottery, and it’s so satisfying watching the clay get taller and taller, after which seeing the colourful clay present by means of.
2. Patagonia
Patagonia is understood for valuing environmental sustainability. On this reel, they clarify why they may not use supplies with PFAS, a category of molecules that’s utilized in making supplies water repellant.
As a shopper, I recognize it when corporations share what they worth and the way these values information their enterprise. To do that, you possibly can present the place you supply your uncooked supplies, present a manufacturing facility tour, or introduce your companions.
What I like: They managed to elucidate an advanced matter (PFAS) and their explanation why they’re not utilizing it shortly.
3. Mixed
Blended is a Brooklyn-based clothes firm based by Japanese-Iranian-American designer Nasrin. This video is a behind-the-scenes have a look at the shoot for his or her Spring 2025 assortment. The vibe is mild, enjoyable, and informal, which says quite a bit in regards to the model.
Not solely does this reel give a preview of the upcoming assortment, however seeing the fashions have enjoyable within the garments additionally sends the message that the garments are comfy and simple to put on.
What I like: I completely love behind-the-scenes footage, particularly when individuals are having fun with what they do.
4. Brevite
Brevite is an organization that makes colourful digital camera baggage. On this reel, one of many founders talks about an issue that he saved working into whereas doing product analysis — that every one digital camera straps had been black. He then asks their followers to recommend the colours that they wish to see.
On the time of writing, this reel bought over 80K views and over 300 feedback from folks not solely suggesting colours, but in addition sharing why they love a easy black strap.
My takeaway from this social media video instance is that when you’re caught in a rut, don’t be afraid to succeed in out to your prospects on social media and ask them what they want to see.
What I like: I like how they paced this video. They hooked me with “the issue,” after which roped me in to recommend an answer. As a buyer, I’m all the time blissful to chime in.
4 TikTok Video Examples
1. Golloria
Golloria George is a well-respected magnificence influencer who tackles inclusivity (or the dearth thereof) within the make-up trade by testing merchandise to see in the event that they’re appropriate for ladies with darkish pores and skin tones like her.
On this video, she’s selling a blush product that she co-created with Rhode, a make-up model based by Hailey Beiber.
Some historical past: In September 2024, Golloria reviewed Rhode’s newly launched blush line, Pocket Blush. She discovered that the blushes she examined left an ashy solid on her pores and skin.
In a shocking twist, Beiber took this as a possibility to improve Pocket Blush shades and invited Golloria to assist them develop shades that work higher for black folks and make the product extra inclusive.
Manufacturers, take word. Don’t be afraid to interact with dangerous opinions.
What I like: As a substitute of ignoring Golloria’s overview, they embraced the criticism, took accountability and created a partnership. In consequence, they created a extra inclusive product line and expanded their buyer base. I name {that a} win.
2. Duolingo
Adore it or hate it, the saga of Duo’s demise and obvious resurrection gripped the web. I keep in mind being in shock after I heard that Duolingo was killing off its mascot, Duo. On the time of writing, his “demise” by way of cybertruck had over 2 million likes and tens of 1000’s of feedback.
You don’t need to kill your mascot, although, to get engagement. However as DuoLingo did, you may create a narrative and inform it in a handful of posts.
What I like: Regardless that they actually killed off their mascot, the remark part was largely optimistic. Many individuals shared sympathies and bragged about their streaks. Even manufacturers chimed in. A few of my favorites: Hyatt stated, “Duo was simply on trip. We have now the receipts,” whereas Tide Rescue stated, “Guess you do not need assistance cleansing up!”
3. Viz Media
Viz Media is an organization that publishes manga and licenses and distributes Japanese movies and anime. They’ve a weekly sequence that gives a short roundup of the newest chapters of the manga they simply launched. It‘s been a success amongst followers who might learn a number of Viz Media titles and have a tough time remembering what’s out and what’s subsequent.
What I like: For me, this can be a nice instance of a model understanding its viewers and offering a service that their followers will take pleasure in.
4. Scrub Daddy
A few of Scrub Daddy’s hottest TikTok movies function a narrator explaining new merchandise in a simple, candid manner with a sprinkle of wry humor. This video debuting its spring lineup of sponges is a good instance.
For those who made it this far, you could be beginning to see that lots of these companies have a definite voice on social media. I’ve been there. However don’t fear when you don’t discover it immediately. For those who’re simply beginning out, don’t be afraid to experiment and check out totally different types to see what works for you and your model.
What I like: The video has no frills, simply the sponges and a narrator. I additionally take pleasure in that they acknowledge goofs with the narrator saying that the video just isn’t centered.
4 YouTube Shorts Video Examples
1. DJI
I really like this one as a result of it’s present AND inform: Not solely does DJI present you what you may obtain utilizing their cameras and drones, however in addition they present you the way you are able to do it, too.
YouTube is my go-to platform every time I would like a fast tutorial. These behind-the-scenes seems to be is usually a manner to your prospects to be taught new strategies that they may wish to incorporate into their workflow or routine.
What I like: This video reveals each the method and the tip end in one smooth video. Personally, it grinds my gears if I’ve to go discover one other reel simply to see the completed product.
2. Beardbrand
Beardbrand is a males’s grooming firm that sells beard and hair care. Plenty of their shorts present their gifted barbers giving males a makeover utilizing Beardbrand merchandise. The boys’s real reactions after the barbers work their scissors are so heartwarming.
What I like: When making an attempt to advertise merchandise on Shorts, think about bringing in consultants to stroll viewers by means of the easiest way to make use of your merchandise and have them share some suggestions and hacks. I feel this video is an ideal instance of how efficient this technique will be.
3. OG Slimes
OG Slimes is an organization that sells colourful slimes in a wide range of textures and smells. Their movies are the proper instance of “present and do not inform.” This video charges the “scoopability” of their newest releases. Watching the news run by means of the slimes and listening to the slimes pucker is simply so satisfying.
What I like: I love that the products speak for themselves. The videos engage the senses and make you feel like you’re playing with the product. If your product lends itself to ASMR sensibilities, lean into that. OG Slimes’ videos get tens of thousands of views, with some getting tens of millions of views.
4. Woobles
That is touching. Woobles is an organization that sells crochet kits. Emelia, their social media “woobler,” started crocheting Milly the Million Follower snake in April 2024, including bands as they gained extra followers. The sequence began on TikTok earlier than switching over to YouTube. They lastly reached their millionth YouTube subscriber in 2025, and with Emelia including a gold tongue to match their Gold Play Button.
These movies bought lots of engagement from subscribers. Followers cheered her on within the feedback and answered questions when Emelia requested them. Subscribers even moved with them after they switched platforms. Individuals had been invested within the snake’s progress, and in flip, helped Woobles attain their objective of getting one million subscribers. The lesson right here is to interact along with your group. Don’t simply publish and ghost.
What I like: I’m not the largest fan of snakes, however I’ve to confess Milly was actually cute. I cheered when she lastly bought her tongue after over a 12 months of being made.
4 Fb Reels Video Examples
1. Good Grounds Coffee Company
For those who’re a small enterprise, Fb is a good place to interact locals locally. On this reel, Good Grounds Espresso Firm, an all natural espresso store in Almont, Michigan, reveals folks what they’re supporting after they go to their espresso store. Their different reels present substances like their reside sourdough starter and naturally, their espresso beans.
I feel this video is a good instance of methods to leverage your strengths as a small enterprise. So, think about letting your prospects get to know you slightly bit. Inform your story and share what you and your online business are all about. It’s an effective way to construct goodwill and group.
What I like: I like that they’ve crafted a comfy aesthetic for his or her reels. It’s the proper vibe for a family-owned espresso store.
2. Netflix
This video manages to seize a lot in just a few seconds. You may see the shock, awe, and pleasure on their faces watching “THAT MOMENT” from Cobra Kai.
The factor of shock, when used sparingly and on the proper second, can work in drumming up pleasure for your online business. I personally love being let in on slightly secret. Suggesting a plot twist, displaying off a secret function, or utilizing the product in some quirky manner could make your content material stand out.
What I like: It undoubtedly sparked my curiosity. It made me wish to discover out what “THAT MOMENT” was.
3. I Teach Tiny Humans
On its floor, this video presents useful suggestions for folks searching for actions for his or her younger youngsters. It’s not till you have a look at the caption that you just uncover that it’s selling Impressed Minds, an app that offers dad and mom concepts for age-appropriate actions and helps monitor feedings, sleep, and milestones. By the point folks hit “extra,” they’re hooked, curious, and able to have interaction with the app.
What I like: I really like that they packed so many actions in a single quick shoot whereas displaying a pattern of what dad and mom may see in the event that they obtain the app.
4. Red Bull
An inventory about inspiring social movies isn’t full with out Crimson Bull’s death-defying content material. Its well-known slogan, “Crimson Bull offers you wings!” is taken to new heights on this video (pun supposed).
What I really like about Crimson Bull’s content material is that all of us get a glimpse into what it’s like performing unbelievable bodily feats with out ever leaving the sofa.
Whereas not everybody has the capability nor the price range to movie stunts like these, folks prefer to see challenges and triumph. Maybe, there are methods to arrange enjoyable challenges round your product on a smaller scale.
What I like: To be sincere, there is not a lot on this video that may be replicated (except you’ve got a skydiver on retainer), however that’s what makes it enjoyable.
And that’s it. Many of those social media video examples present that you just don‘t want an excellent high-end price range or perhaps a advertising and marketing workforce to highlight your model’s services. In lots of circumstances, all you want is your telephone.
I hope that you just’ve come away with some concepts to strive in your subsequent social video. And when you’re simply beginning out, use any of those movies as a jumping-off level, and begin creating.
Editor’s word: This publish was initially revealed in Could 2016 and has been up to date for comprehensiveness.
