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Are you trying so as to add a dose of inspiration, humor and experience to your Instagram feed? From luxurious property excursions to laugh-out-loud actual property memes, these 21 brokers and influencers convey one of the best of the trade proper to your telephone. Whether or not you’re an agent, an actual property investor or simply love gorgeous properties, these actual property Instagram accounts are a must-follow.
Content material model: Satirical and comedic takes on actual property life
Let’s be trustworthy — actual property may be anxious, chaotic, and downright hilarious at occasions. That’s the place The Broke Agent is available in! Eric Simon, the genius behind this account, takes all these cringe-worthy, laugh-out-loud moments each agent experiences and turns them into pure comedy gold. From shopper quirks to open-house mishaps, his posts are so relatable that you simply’ll swear he’s been shadowing your day-to-day.
Actionable Insights
- Embrace humor as a method to join with purchasers and friends — actual property doesn’t at all times should be so critical
- Use relatable content material to construct your private model and enhance engagement
Content material model: Excessive-end, polished luxurious showcases
The Company’s Instagram is a love letter to essentially the most jaw-dropping luxurious properties world wide. From sprawling beachfront estates to glossy city penthouses, their posts really feel like an actual property fairy story. Co-founded by Mauricio Umansky, this account blends high-end glamour with a behind-the-scenes peek at their celebrity brokers closing offers.
Actionable Insights
- Excessive-quality visuals can elevate your model and appeal to extra purchasers
- Showcase aspirational properties to seize the eye of luxurious consumers
Content material model: Enjoyable residence excursions with aptitude
Should you haven’t seen Caleb Simpson on Instagram or TikTok, you’re lacking out. His model is a breath of recent air amongst actual property content material. Caleb is understood for his unscripted residence excursions and brings a little bit of humor and a whole lot of authenticity to each encounter. His movies are like having an agent pal who sneaks you into properties you might by no means afford. He leads with “How a lot do you pay for hire?” and leads to the properties of celebrities like Jared Leto, Christie Brinkley, Drew Barrymore and ScarJo. This account is ideal for brokers who want to add character to their very own content material.
Actionable Insights
- Showcase your inventive aspect and throw in a bit little bit of humor whilst you’re at it
- Unscripted video content material highlights your character whereas displaying off your capacity to deal with real-life conditions
Content material model: Showcase of distinctive historic properties
Should you love outdated homes which might be filled with character, appeal, and distinctive structure, @fortheloveofoldhouses is the right feed for you. This account options stunning outdated properties from cozy cottages to elegant Victorian estates. From gorgeous pictures to fascinating particulars concerning the historical past and magnificence of the properties, it’s the right journey by means of actual property that has stood the take a look at of time.
Actionable Insights
- Study historic properties and the options that make your listings distinctive
- Appeal to purchasers who’re enthusiastic about older properties to create your area of interest
Content material model: Gorgeous actual property pictures
Speak about gorgeous pictures! This account options actual property pictures that reveals off the model and sweetness of each property. Andy makes distinctive property options really feel like items of artwork by showcasing each the close-up particulars of a house’s inside and the ambiance of its out of doors areas. It’s the right inspiration for brokers seeking to level-up their branding and advertising.
Actionable Insights
- Present your purchasers how high-quality pictures enhances the enchantment of their itemizing
- Domesticate curiosity in your listings by capturing distinctive particulars that stand out
Content material model: Relatable life-style and actual property content material
Should you want a lift of confidence, Tricia Lee and her workforce could have you believing you may accomplish something. She’s genuine and blends her experience in actual property together with her personal private tales. An agent at SERHANT. in NYC, she shares behind-the-scenes appears to be like at residence showings whereas additionally sharing snapshots of her personal life. Her posts are relatable and filled with character.
Be sure you take a look at @serhant on Instagram for all the most recent updates on their new Netflix present, Owning Manhattan.
Actionable Insights
- Showcase your character and experience to attach along with your viewers
- Use your personal private tales to construct belief with potential purchasers
Content material model: Success and motivational actual property insights
Tatiana Londono’s Instagram is the place you go to get fired up. Primarily based in Montreal, she’s expanded her enterprise into Miami, Florida, and has garnered a powerful 250,000 followers on Instagram. Her posts are filled with motivational quotes, actual property ideas, and empowering recommendation that may have you ever prepared to overcome your targets. She loves sharing her success and displaying others the right way to obtain their very own targets.
Actionable Insights
- Share motivational content material to encourage your viewers and construct your repute as a mentor
- Be daring and genuine in your messaging to face out in a crowded market
Content material model: Extremely-luxurious property options
Daniel Heider doesn’t simply promote luxurious — he lives it. His Instagram is a surprising portfolio of high-end properties and estates that may have you ever dreaming of champagne needs and caviar desires. Daniel’s appeal and magnificence make him the last word luxurious agent to comply with.
Actionable Insights
- Spend money on high-quality pictures and videography to raise your listings
- Use Instagram to ascertain your self as an authority in your area of interest market
Content material model: Actual property teaching for achievement
Amy Gregory supplies actual property brokers with insights into her actual property journey by offering sensible ideas to assist brokers navigate the trade’s ups and downs. She shares inspiring success tales together with actionable recommendation, making it really feel like you’ve a mentor in your pocket. Should you’re seeking to develop your online business in 2025, give her a comply with.
Actionable Insights
- Take a web page out of Amy’s e-book and share your private journey to attach along with your viewers
- Use social media to encourage your colleagues and educate potential purchasers
Content material model: Relatable actual property humor
Each agent wants a bit comedian reduction, and this IG web page delivers. Get a very good giggle from memes about last-minute shopper calls for to ones that seize the chaos of being an agent. This account could have you nodding, laughing, and perhaps even crying a bit.
Actionable Insights
- Humor is a strong device for connecting along with your viewers
- Share relatable content material to interact with different professionals within the trade
Content material model: Storytelling with an expert contact
Glennda Baker is aware of the right way to inform a narrative. Her Instagram is stuffed with anecdotes which might be as heartfelt as they’re insightful. Whether or not she’s speaking about market traits or a memorable shopper expertise, Glennda’s posts at all times strike the right steadiness between private {and professional}.
Actionable Insights
- Use storytelling to make your content material extra participating and memorable
- Spotlight your experience in a manner that resonates emotionally along with your viewers
Content material model: NYC city life-style and actual property
Madison Raye Sutton captures the hustle, grit, and glamour of NYC actual property like nobody else. Her posts are a mixture of stylish condominium excursions and trustworthy, typically humorous takes on navigating town’s fast-paced market. Should you’ve ever puzzled what it’s like to purchase or promote in NYC, Madison has you coated.
Actionable Insights
- Spotlight native life-style and tradition to attach along with your viewers
- Use personality-driven content material to make your feed stand out
Content material model: Aspirational posts combining journey and actual property
Katie Johnson combines her love of actual property together with her ardour for journey, creating an IG feed that’s equal elements wanderlust and property envy. She’s a part of the celebrated Oppenheim Group based mostly in Los Angeles, which is a powerful accomplishment in its personal proper. From oceanfront villas to the deserts of Saudi Arabia, Kristin’s posts will encourage you to dream large and perhaps even e-book a visit.
Be sure you comply with the @theoppenheimgroup on Instagram for extra inspirational actual property content material.
Actionable Insights
- Mix your private passions along with your skilled experience to create distinctive content material
- Spotlight vacation spot properties to faucet into area of interest markets like trip properties or investments
Content material model: Artistic advertising assets for actual property brokers
Espresso & Contracts is like discovering a secret weapon on your actual property enterprise. Their instagram is full of advertising insights whereas displaying you ways their instruments can impression your online business. Whether or not you’re simply beginning out or have been an agent for so long as you may bear in mind, there’s a bit one thing for everybody. Should you’re seeking to enhance your social media presence, Espresso & Contracts provides the instruments and inspiration you’ve been searching for to face out in at the moment’s actual property market.
Actionable Insights
- Make the most of ready-made templates to take care of a constant {and professional} model picture
- Keep up to date with progressive advertising methods to successfully have interaction your viewers
Should you love placing your advertising on auto-pilot, Espresso & Contracts is your new greatest pal. Uncover professionally designed templates, participating content material concepts, and endless inspiration for all your social media campaigns. If you need content material that’s certain to wow your followers and appeal to new leads, Espresso & Contracts has the whole lot it is advisable get there. Be sure you test them out and inform them HousingWire despatched you!
Content material model: Empowering content material for feminine brokers
Mari Juliette’s Instagram is a mix of empowerment, enterprise savviness, and actual property experience that appeals to her rising viewers. Her posts are all about inspiring girls to achieve actual property whereas sharing sensible recommendation for navigating the trade. She reveals her followers the right way to embrace who you’re in your path to changing into profitable.
Actionable Insights
- Use your platform to encourage and uplift others in your trade to construct your following
- Share your journey authentically to attach with like-minded professionals
Content material model: Ambition for younger professionals
Stefanie Kebede brings a vibrant, go-getter vibe to her Instagram. Her feed is stuffed with milestones, achievements, and behind-the-scenes moments that encourage different younger professionals to chase their actual property desires.
Actionable Insights
- Spotlight your milestones to showcase your development and credibility
- Use Instagram to attach with youthful audiences and new professionals
Content material model: Texas-sized actual property with a luxurious contact
Nava Realty Group’s model consistency is on level as they showcase Texas actual property with a contact of luxurious. This husband and spouse workforce is enthusiastic about mixing stunning properties with heartfelt tales concerning the neighborhoods they serve. It’s all about connecting their purchasers to a spot they’re certain to like calling residence.
Actionable Insights
- Use community-based advertising methods to attach with potential purchasers
- Construct a cohesive and visually interesting model on Instagram
Content material model: The relatable lifetime of an agent
Bethany King is actual, sensible, and humorous. Primarily based in Toronto, her Instagram is a refreshing take a look at the day-to-day hustle of being an agent, a spouse, and a mother with loads of humor and coronary heart thrown in. Should you want a reminder that it’s okay to giggle on the chaos, Bethany’s obtained you coated.
Actionable Insights
- Share each the wins and challenges to make your content material relatable and fascinating
- Use humor to attach along with your viewers and lighten the temper
Content material model: Skilled branding with a neighborhood market focus
The Krishnan Crew is all about preserving it skilled whereas displaying off their native experience. Their Instagram completely blends polished branding with a deep understanding of their neighborhood. Should you’re searching for a masterclass in market dominance, that is it.
Actionable Insights
- Constantly showcasing your model id can set up you as a frontrunner in your market
- Have a good time your workforce’s achievements to construct credibility and appeal to purchasers
Content material model: Neighborhood-focused and fascinating content material
Kim Drakulich makes actual property really feel enjoyable, heat, and private. Her Instagram is sort of a digital open home for Harmony, showcasing not simply properties but additionally the center of the neighborhood. She mixes beautiful property excursions with snapshots of her private life and native occasions, making her followers really feel like they’re a part of her world.
Actionable Insights
- Showcasing your native experience builds belief along with your viewers
- Stability skilled posts with private ones to make your feed extra relatable and fascinating
Content material model: Actual property instruments for lead gen
Agent Toolkit is like having a cheat sheet for brokers who need to work smarter, not tougher. This feed is filled with inventive ideas, intelligent hacks, and ready-to-use instruments that make your life simpler. Want a killer open home sign-in sheet? They’ve obtained it. On the lookout for higher methods to comply with up with leads? They’ve obtained concepts for that too. Principally, it’s the account you didn’t know you wanted — however gained’t need to reside with out.
Actionable Insights
- Use Instagram to place your self as an educator and trusted useful resource
- Concentrate on offering worth to draw and retain followers
Actual property Instagram accounts to comply with: The total image
These 21 accounts are simply the tip of the iceberg that Instagram has to supply for actual property professionals. Whether or not you’re right here for the laughs, the luxurious, or some strong tricks to stage up your online business, there’s one thing for everybody. And hey, don’t overlook to comply with us over at @housingwire for much more actual property inspiration, information, traits, and recommendation — you don’t need to miss what we’re sharing subsequent!
