The right way to use AI to put in writing a weblog submit (that isn’t slop)

Like a hammer or perhaps a hair dryer, AI is only a software. It must be wielded skillfully by an professional to attain greatness. And in a world more and more stuffed with “AI slop,” that is very true when exploring find out how to use AI to put in writing a weblog submit.

When utilizing AI to put in writing weblog posts, you may’t simply sit again and click on copy-paste and publish. It’s essential to create an intensive temporary, construct a top level view, draft one part at a time, after which edit with the emotion, lived expertise, and discernment solely a human can.

Regardless of the recognition of AI-assisted content material creation, 62.7% of entrepreneurs admit manufacturers want extra distinctive, human-centered content material to compete. Google agrees, saying AI will help with analysis and construction, however you must fact-check and assessment every little thing by hand earlier than you publish, as it may well get details unsuitable.

AI can produce amount, little doubt, however its high quality is up for debate — at the least with out your steering. AI is great for construction and first drafts, however solely you may carry the experience, voice, and ultimate high quality assurance that produces nice content material. And this information will present you the way.

You’ll get a five-step course of for creating weblog posts with AI, human-review checkpoints, immediate templates, and suggestions for conserving your voice and avoiding the “slop” label.

Desk of Contents

What’s AI slop? (And why you wish to keep away from it)

Generative AI is highly effective and helpful. It could actually analyze data and produce supplies quicker than any human may by hand, which is probably going why 80% of marketers now use AI for content creation in some kind.

However I’d argue we’re crossing into “an excessive amount of of a very good factor” territory in terms of generative AI, and I’m not alone. Our research shows that greater than half of entrepreneurs say AI has made content material creation really easy that they’re now struggling to face out in a closely saturated market.

AI has also faced concerns round plagiarism, bias, knowledge privateness, and inaccuracy for a number of years. Add its now-mainstream accessibility, and the formulaic output has earned an unsavory nickname, “AI slop.”

AI slop is low-quality, mass-produced digital content material created utilizing generative AI with little to no human enter or artistic thought. (I’m certain you’ve seen the fliers.)

Customers and companies sharing it have been ridiculed as low-effort, unoriginal, and even “pretend.” Harsh, sure, but additionally straightforward to keep away from.

Resolution: A Mix of Man and Machine

Pay attention: It’s straightforward to get caught up within the velocity and “polished” completed merchandise that AI generates in seconds; I don’t blame anybody. However at this level, we, as entrepreneurs and shoppers, have seen sufficient of its generic output to know we have to do higher.

AI is a collaborator, not a alternative on your judgment, creativity, expertise, or effort.

Now, I do know what lots of you’re considering: “Why would I do all that work when AI can do it for me?” And I get it. You wish to save time and labor, however to cite former Director of the HubSpot Weblog Karla Hesterberg: “The one actually easy [AI] course of produces slop.”

Producing high-quality content material with AI — content material that delivers actual worth, builds belief along with your viewers, ranks effectively in search engines like google and reply engines, and closes certified patrons — requires human effort and perception. It requires human data and enter to provide one thing new and extraordinary.

I’m not saying don’t use AI. I’m saying use your talent with it.

That is one thing we discovered firsthand by adopting AI into our editorial course of at HubSpot, and it closely influenced the steps on this information. Instruments like HubSpot’s model voice and AI content material author have been constructed with this all in thoughts.

The right way to Use AI to Write a Weblog Publish in 5 Steps

AI is like an keen new intern. It’s quick and takes route, but it surely doesn’t have your lived experience or data of your buyer, knowledge, and requirements. The steps we share on this information are designed to compensate for that and make sure you preserve your model voice.

Every step has one thing you give AI, a alternative you make, one thing you get again, and a second when a human steps in, based mostly on my decade as a content material editor and strategist.

You’ll be able to observe these steps in widespread instruments like Claude or ChatGPT, or in HubSpot, which provides a number of choices.

HubSpot’s free AI Content Writer can draft weblog posts, outlines, and extra contained in the instruments you already use. For a full weblog workflow, Content Agent builds weblog posts, social content material, and touchdown pages in your model voice. It lives in Agent Hub, which is included in Starter, Skilled, and Enterprise editions.

Now that you realize what you want, let’s break down our 5 steps.

1. Collect your enter.

Earlier than you flip to an AI content material creation software, you want the suitable enter. Consider these because the artistic temporary you ship an intern.

What inputs does AI have to carry out effectively?

• Viewers: Who’s studying, and what do they already know? HubSpot’s 2026 State of Advertising and marketing report discovered that solely 65% of entrepreneurs report having high-quality viewers knowledge. If you happen to’re within the different 35%, begin small. HubSpot’s free Make My Persona software will help you sketch a reader profile in minutes.
• Purpose: What ought to the reader study or do subsequent?
• Major key phrase & search intent: What are individuals actually asking once they search it?
• Angle: What’s your take? What makes your submit totally different?
• Authorised sources: The details, knowledge, and hyperlinks the AI might use.
• Examples: Two or three samples of writing that sound such as you.
• Format: Phrase rely, headings, and any must-have sections.
• The perspective. AI can summarize what’s on the market. Solely you realize what you consider and have seen.
• Which claims are you able to again up. If you happen to can’t supply it, don’t ask AI to put in writing it.
• Knowledge privateness: What knowledge stays out. Don’t paste buyer particulars, non-public financials, or unreleased plans right into a software your organization hasn’t accredited.
• A “don’t use” checklist. Add outdated stats, competitor claims you may’t assist, and any subject your authorized staff desires to assessment.

The “knowledge privateness” level is value calling out. The U.S. Nationwide Institute of Requirements and Expertise lists knowledge privateness as certainly one of 12 dangers which are unique to or worse with generative AI. The chance consists of leaks of non-public or delicate knowledge. Test your organization’s AI coverage first.

If you happen to use HubSpot, Agent Hub runs in your CRM knowledge. HubSpot says its third-party AI suppliers are contractually barred from coaching in your knowledge. You additionally management what AI can entry. You’ll be able to learn the way it works within the HubSpot Trust Center.

Professional tip: Put all of your constant inputs (e.g., model voice, firm historical past) on a one-pager and reserve it as a template you may reuse for each submit. This protects you time and maintains consistency throughout totally different editors.

Want a weblog subject? Attempt HubSpot’s free Blog Idea Generator to spark concepts, then decide the one that matches your aim.

2. Create a top level view.

A top level view is the heading and speaking factors plan that AI follows. Skip it, and drafts wander. Begin along with your temporary of inputs. Then ask AI to show it into a top level view. Pair every heading with the reader’s query it solutions and the supply that helps it.

Define Immediate for a Weblog Article

To get a top level view you may truly use, get particular. The extra ambiguity you allow, the extra possible the completed product will miss the mark.

Have a look at the distinction between a imprecise immediate and a selected immediate.

The precise immediate:

1. Asks for 3 choices.
2. Outlines what it expects from headers. Every H2 ought to reply an actual query. This makes it simpler for reply and search engines like google, in addition to readers, to search out what they want.
3. Attaches a supply to every part. Inform AI which accredited supply helps which heading.
4. Emphasizes solutions. HubSpot’s 2026 State of Advertising and marketing report advises answering customers’ questions straight, in conversational language, with structured, scannable content material. That stated, ask AI for a direct reply to each query within the first two sentences of the part.

Attempt getting into your subject in HubSpot’s free AI Content Writer and asking for a top level view. Then edit the headings to match your temporary.

Need extra immediate concepts? Our information to writing AI prompts reveals how particular particulars result in higher outcomes.

3. Draft in sections.

After you have a strong define, you may work with AI to generate the principle sections of your article.

Generate part by part for increased high quality.

You wouldn’t simply give a brand new intern a short and say “go,” proper? You’d possible have them full the task in small chunks to verify they’re heading in the right direction. Method A the identical manner.

Draft sections one after the other to extend focus and preserve high quality, and even higher, draft choose sections moderately than all of them. Evaluation each in depth (extra on that within the subsequent part). Then transfer on to the following.

Do that stream:

1. Paste your accredited temporary and description. Inform AI to observe it.
2. Draft the intro first. Ask for a direct reply within the first two sentences. Edit and supply suggestions.
3. Draft one H2 at a time. Embody the sources for that part solely.
4. Evaluation and edit. Repair voice, details, and stream whereas the part is small.
5. Ask for a tighter model. Quick sentences learn higher. So do plain phrases.

With challenges like plagiarism and inaccuracy, this chunked strategy to writing a weblog submit with AI is well worth the effort.

Personally, I choose to make use of AI-generated copy merely as a really tough instance that will get my artistic juices flowing. I edit and revise to suit my very own voice, including my unique ideas, data, and examples, amongst different issues.

You’ll be able to observe this drafting workflow in Content Hub, HubSpot’s content material advertising software program. The free AI Content Writer permits you to enter a immediate or use slash instructions to generate textual content on demand. Spotlight a paragraph, and you’ll ask it to edit or rephrase the copy.

Professional tip: Content Agent, at the moment in beta, builds weblog posts, LinkedIn content material, and touchdown pages from a single start line. It researches opponents, pulls key phrase knowledge, and hundreds your model voice earlier than it writes. For extra on the place AI helps most in running a blog, see our information to AI writing instruments for running a blog.

However keep in mind: Drafts written in chunks nonetheless want human modifying.

4. Edit like a human.

Even your finest human-written draft shouldn’t be printed with out thorough modifying. Belief, high quality, and originality are ensured within the edit, and that goes double for AI-assisted weblog posts.

Earlier than something goes dwell, have a human staff member examine 4 key issues:

• Details and sources
• Originality and readability
• Distinctive knowledge and examples
• Model voice

Truth-check and cite sources.

AI has a manner of sounding further assured, even when it’s unsuitable.

Heck — Most instruments even include a disclaimer like this one from ChatGPT admitting it “could make errors.”

Google says it’s because generative fashions predict a likely sequence of words as an alternative of retrieving details. So, the output can comprise errors, or what we name “hallucinations.” NIST, the U.S. requirements company, lists this threat (it calls it “confabulation”) among the many 12 risks associated with generative AI.

So what do you have to do?

Truth-check and assessment all AI-generated content material earlier than you publish. Right here’s a routine you should use for each draft:

1. Spotlight each declare. Details, stats, names, dates, quotes, and product options all rely as claims.
2. Guarantee they’re linked to a present, main supply. That’s the unique examine, the official web page, or the corporate itself. In the event that they’re not linked to a main supply, ask the AI to search out the sources and add them. Take away or change something from a secondary roundup or abstract.
3. Open the hyperlink your self. AI could make up URLs. Verify the web page is dwell and consists of the data shared.
4. Test the date. Prioritize sources from the final two years. This helps guarantee the data you’re sharing is present and correct.
5. Lower what you may’t confirm. If you happen to can’t again it up, take it out.

For prime-stakes matters (i.e., authorized, medical, monetary, or something that names a selected individual or firm), add a second reviewer. Folks can slip up, too, and in terms of dangerous subject material, it’s smart to double-check.

Guarantee originality and readability.

Authentic means greater than not copied. It means your content material provides one thing new. AI-generated content material, by its very nature, is spinoff, so modifying is a should to ship recent worth.

Edits will be vital for possession, too. In January 2025, the U.S. Copyright Office stated that AI-generated output will be protected by copyright provided that a human writer contributed sufficient of the expressive parts. Writing prompts doesn’t rely. Inventive association and modification can, however “sufficient” leaves lots of ambiguity. Ask your authorized staff about your particular scenario.

Earlier than you publish any AI-assisted content material, run by these checks:

• Plagiarism: Run a plagiarism examine. Examine key passages along with your sources, and rewrite something that’s too shut. Instruments like Grammarly and Scribbr provide free plagiarism instruments to flag suspicious passages.
• Readability: Lower lengthy sentences. Outline jargon the primary time it seems. Learn it aloud. If it doesn’t sound like one thing your model would say, chop it.
• Privateness: Ensure that no confidential data slips into the draft (e.g., buyer particulars, non-public numbers, or different delicate knowledge).
• Accessibility: Add descriptive alt textual content to photographs, use clear headings, and write hyperlink textual content that is sensible out of context.

Additionally, eradicate widespread AI writing patterns by:

• Reducing the fluff. Delete further phrases or generic sentences that don’t add worth to the article. Maintain an eye fixed out for redundancy as effectively. (I’ve positively observed AI tends to say the identical factor repeatedly utilizing totally different phrases.)
• Including specifics. For example, change “many corporations” with a named firm, a quantity, or a narrative.
• Taking a stand. Add your personal opinions. AI received’t do that for you.
• Various the rhythm. Change up the sentence construction to maintain issues attention-grabbing and flowing naturally.
• Banning the clichés. Add a brief “by no means use” checklist to each immediate. Some widespread phrases will help make an article simpler to digest, however too many are a trademark of AI.

Add unique knowledge and examples.

AI doesn’t know your clients, numbers, or tales. You do. That’s why including first-hand analysis, case research, or examples to assist AI-assisted weblog posts is a strong approach to make them extra unique.

Improve AI content material with:

• Your individual knowledge. A survey consequence, a buyer rely, a before-and-after metric. This not solely offers readers one thing they will’t get anyplace else, but it surely additionally offers individuals a cause to hyperlink again to your web site as a supply.
• In-house case research and examples. A marketing campaign you ran, a mistake you fastened, a consequence you noticed.
• Quotes from consultants. Use actual individuals, with their permission and their title.
• Screenshots. Present the software or the steps as they seem as we speak.
• First-hand or private anecdotes. Like in-house examples, related private experiences give your content material lived proof that readers can’t discover elsewhere.

This issues for search, too. Google’s Search Quality Rater Guidelines flag essential content material made with little effort, originality, or added worth. Your knowledge and examples are the added worth.

Together with sudden examples is certainly one of my favourite methods so as to add originality and persona to my articles. I imply, come on: how typically do you see Bollywood talked about in advertising blogs?

Supply

(You’re welcome, readers.)

For extra edits that make AI drafts sound human, see our information to humanizing AI content material.

Edit for model voice and perspective.

Greater than something, ensure that your AI-assisted content material is true and constant along with your model voice and perspective.

Utilizing language or sharing opinions that contradict what your model has already established may cause confusion, and any confusion about your model’s beliefs can result in mistrust.

To assist preserve your model when utilizing AI to put in writing a weblog submit, create a voice profile. A voice profile is a brief description of the way you write and what you sound like. Consider it as a method information you embrace in each immediate.

Instance:

Voice: Pleasant, professional, plain-spoken.

Sentences: Beneath 20 phrases. Combine brief and medium.

Tackle the reader as “you.”

Clarify trade jargon or acronyms the primary time they seem.

Keep away from: “game-changer,” “unlock,” “in as we speak’s fast-paced world.”

Right here’s find out how to construct one:

1. Share 2-3 examples that present your model. Select posts that sound such as you at your finest and symbolize a wide range of codecs. Skip something one other editor closely rewrote.
2. Title three to 5 traits that describe your model. Then say what every seems to be like on the web page. For instance, “pleasant” may imply utilizing “you” and slightly humor.
3. Set easy model guidelines. Cowl sentence size, phrases you’re keen on, and phrases you keep away from. Add the way you deal with jargon, humor, and calls to motion.
4. Doc and reserve it. Retailer it the place your staff can discover it, and replace it everytime you make the identical edit.

HubSpot’s Brand Voice learns your model out of your writing samples and generates this information for you. After that, you may export it to share with AI instruments or have it robotically apply your model in supported instruments, akin to Advertising and marketing Hub. You may also set up a brand voice using AI, then fine-tune its persona and tone. Options can fluctuate by plan, so examine what your subscription consists of.

Source

Want a deeper dive? See our information on AI model voice coaching.

5. Optimize for search and AI solutions.

Whether or not you’re writing by hand or by AI, write for readers first, then polish for search and reply engines. Fortunately, they aren’t dramatically totally different. Google’s guide to AI search features says AI options are constructed on the identical core rating and high quality methods as conventional search. So, you simply want a transparent, helpful, well-organized submit. Right here’s how that appears tactically.

Construction for skimmability.

Folks skim; so do search and AI methods. Make your submit straightforward to scan by:

• Placing solutions first. Embody clear, direct solutions within the opening strains of a bit.
• Utilizing clear headings. Google says readers usually choose pages organized into sections with clear headings.
• Incorporating structured knowledge and schema.
• Protecting paragraphs brief. Two or three sentences are simpler on the eyes, particularly when studying on cell.
• Utilizing lists and tables when the content material has steps or comparisons.
• Including useful visuals. Excessive-quality photographs, movies, charts, and different visible aids will help drive dwelling your messages and likewise add selection to your content material.

Litmus is a good instance of skimmable formatting in motion.

On-Web page search engine optimization Prompts

AI is a helpful assistant for small, repetitive search engine optimization duties. Ask it for choices to edit for:

For a deeper walkthrough of search intent, construction, inner hyperlinks, and measurement, see our information to running a blog for search engine optimization.

Publish.

You’ve drafted, edited, and optimized for getting discovered. Now it’s time to publish. Test your ultimate bins in 4 essential steps.

1. Do a ultimate examine. Learn the entire submit as soon as, begin to end, as a reader would. Search for voice slips, imprecise claims, and damaged hyperlinks, and edit as wanted. Then affirm the fundamentals:

• The submit opens with a direct reply.
• The title, meta description, and URL match your main key phrase.
• Each stat hyperlinks to a good, main supply.
• Photographs have correct captions and alt textual content.

2. Determine on disclosure. Some groups add a brief notice on how AI was used of their writing course of. Google says sharing how content was created may give readers useful context and set expectations. Test your organization coverage and native guidelines first. (See the FAQ beneath.)

3. Publish & measure what issues. In HubSpot’s 2026 State of Advertising and marketing report, measuring ROI was the highest problem, cited by 33% of respondents. So, maintain it easy. Decide three numbers that mirror your objectives. A great baseline to contemplate:

• Search visibility: impressions and clicks in Google Search Console. Google additionally provides a generative AI performance report there that reveals how your content material seems in AI options.
• Engagement: Time on web page, scroll depth, and hovering.
• Conversions: clicks in your name to motion and the leads that observe.

HubSpot can present many of those in a single place with its marketing analytics. To see how your model reveals up in AI solutions, attempt the free AEO Grader or HubSpot AEO, at the moment in beta.

4. Study from each submit. Maintain a brief immediate log:

• Which prompts gave you usable drafts?
• Which edits did you make repeatedly?
• What did your reviewer catch?

Flip these repeat edits into new guidelines in your voice profile. Your subsequent draft will begin nearer to being executed.

Able to put this course of into motion? Attempt HubSpot’s AI Content Writer to draft your subsequent submit, then observe the 5 steps above to make it yours.

AI Prompts for Weblog Posts You Can Copy

Under is a collection of prompts that work with HubSpot’s AI Content Writer and most different AI instruments. Substitute every little thing in [brackets] earlier than you ship, however keep in mind that no matter you get again is simply a place to begin.

All AI-generated content material must be reviewed with a human contact to ship distinctive worth and obtain your long-term search and gross sales objectives. That is very true when utilizing public immediate templates, as AI instruments usually produce the identical outcomes for a similar inputs.

Each immediate wants your viewers, your aim, your accredited sources, and your voice profile. With out them, you’ll get generic outcomes. So, embrace this block earlier than you begin drafting something:

Viewers: [who they are and what they already know]

Purpose: [what the reader should learn or do]

Authorised sources: [paste links or notes. Use only these.]

Voice profile: [paste your voice profile]

1. Temporary Creation

Utilizing the main points above, create a one-page temporary for a weblog submit about [topic]. Embody the reader’s essential query, the angle, a two-sentence direct reply, a top level view with H2s and H3s, and the accredited supply that helps every part. Flag something the sources don’t assist.

2. Define

Give me three define choices for a [word count] weblog submit about [topic]. Every H2 should reply one reader query. Put the direct reply first. Don’t add sections that the accredited sources can’t assist.

3. Part Drafting

Write the part titled “[H2 heading]” in [150-250] phrases. Use brief sentences. Use solely the accredited sources. Mark any declare that wants a supply examine with [CHECK].

4. Voice Rewriting

Rewrite the paragraph beneath in my voice profile. Maintain each truth the identical. Don’t add new claims. Lower filler and cliché phrases.

[paste paragraph]

5. Truth-Test Planning

Listing each factual declare within the draft beneath: stats, names, dates, quotes, and product options. For each, inform me what sort of main supply would affirm it. Don’t affirm something your self.

[paste draft]

6. Meta Descriptions

Write 5 meta descriptions of round 150 characters for a submit titled “The right way to use AI to put in writing a weblog submit (that isn’t slop)”. Use the first key phrase “” as soon as. Promise solely what the submit delivers.

7. Inner Hyperlinks

Under are my draft and an inventory of associated posts with URLs. Recommend as much as 5 locations so as to add inner hyperlinks. For every, give the sentence, the submit, and descriptive anchor textual content. Solely counsel hyperlinks that actually assist the reader.

[paste draft]

[paste related posts and URLs]

Use these prompts strategically and flesh them out with your personal unique ideas. For extra on writing prompts that work, see our information on find out how to write AI prompts.

Professional tip: Save your finest prompts in a shared doc. Add notes on what each is nice for. Your complete staff will get higher outcomes, quicker.

Often Requested Questions About Utilizing AI to Write a Weblog Publish

Will Google penalize AI-written weblog posts?

Google hasn’t explicitly stated that it penalizes AI-written content material, however its high quality requirements and spam policy on content abuse at scale goal mass-produced pages that add little worth for customers, no matter how they’re made. Utilizing AI to generate many pages with out including worth is certainly one of its named examples. Publish useful, correct, edited posts, and also you’re on the suitable aspect of that line. For extra, see Google’s guidance on generative AI content.

How ought to I disclose AI help?

Begin with what readers would discover helpful. Google says sharing how a piece of content was created may give readers useful context and set up expectations. For instance, take “We used AI to assist draft this submit. Our editors reviewed and fact-checked it.”

Legal guidelines are additionally altering. The EU AI Act’s transparency rules under Article 50 took impact on August 2, 2026, and canopy AI-generated textual content printed on issues of public curiosity, with an exception for textual content that receives human assessment or editorial management and is attributed to an individual or group. Whether or not these guidelines apply to you depends upon your content material and viewers. Ask your authorized staff.

Which elements ought to people at all times assessment?

All of it. However these elements want further care:

• Details and stats: Hint each to a main supply.
• Quotes and names: Verify who stated what, and their title.
• Product and pricing claims: Test them towards the official web page.
• Voice and tone: Does it sound such as you?
• Knowledge privacy: Take away any buyer or confidential particulars.
• Metadata: Title tags, meta descriptions, structured knowledge, and alt textual content. Google says to assessment these, too.
• Remaining approval: One named individual indicators off.

How do I cease AI hallucinations?

Sadly, you may’t eradicate AI hallucinations, however you may cut back the danger. Give AI accredited sources and inform it to make use of solely these. It could not at all times hear, however do your due diligence. Draft in small sections. Ask it to mark any declare that wants checking. Then confirm each truth your self.

Hallucinations happen as a result of generative fashions predict likely words rather than retrieve facts, as Google explains. NIST lists confabulation among the many key risks of generative AI. Human assessment is the safeguard.

Can AI create photographs or charts for the weblog?

Sure, AI will help generate visuals, counsel layouts, or flip your personal knowledge right into a chart. However by no means ask it to invent numbers. Construct charts from knowledge you may doc, and notice the supply within the caption.

For AI-generated photographs, add correct alt textual content and examine the software’s utilization phrases. Google additionally recommends including image metadata when producing content material with automation. Then assessment each visible the best way you’d assessment every other half of the submit.

Nice content material wants human and machine.

I can’t say it sufficient: AI is a software. It’s a strong software, however a software however. A hammer can’t construct the home, and AI can’t write an incredible weblog submit by itself.

Use AI for monotonous issues like basic information, structuring, outlining, and small repetitive duties. And save the work that issues most on your individuals: distinctive experience, lived expertise, and discernment. That’s what readers need extra of, and it’s what AI can’t pretend.

Able to attempt it? Begin drafting with HubSpot’s AI Content Writer, then make each phrase your personal.