How we analyzed the price of Mom’s Day roasts throughout the UK
Sunday roasts are severe enterprise within the UK. Add Mom’s Day to the combo and immediately pubs, eating places and reserving techniques in all places are bracing for the influence.
Everybody has an opinion on the place you may get the very best roast, however we wished one thing extra particular. That is why we created the Nice British Sunday Roast Index. A knowledge-driven investigation into what a roast dinner actually prices throughout Britain’s cities and cities, and what it tells us about native values, conduct and decision-making.
No fluff. No judgment. Simply numbers, patterns, and a few raised eyebrows.
Why we centered on Sunday roast (and why Mom’s Day is necessary)
Mom’s Day is among the finest instances of the yr to eat out. Search curiosity skyrockets, reservations replenish weeks prematurely, and households are immediately evaluating menus prefer it’s a aggressive sport.
Subsequently, this could be an ideal case examine if:
- Variations in value by area
- Shopper resolution making below price range strain
- The influence of native context on perceived worth
Conveniently, this is similar factor that companies take care of day by day.
What’s the Sunday Roast Index?
The index compares the common value of a regular Sunday roast in UK cities and cities.
Somewhat than specializing in particular person venues or luxurious providers, we intention to exhibit:
- Typical value a household may pay
- Variations in values relying on area
- How location influences shopper selection
It’s designed as a residing index, up to date for key seasonal moments akin to Mom’s Day, Father’s Day and Christmas.
Principal findings (2026)
Costliest place for Sunday roast
- Manchester: roughly £28.50
- London: low 20s
- Edinburgh and St Albans: Constantly one of the crucial costly cities within the index
most useful cities and cities
- Barnsley: about £12
- Scunthorpe: approx. £12
- Middlesbrough: approx. £12
- Hull, Hartlepool, Doncaster: lower than £15
halfway level
These locations often value between £22 and £25 and supply a great steadiness between value and ‘big day’ expertise.
What the information exhibits
Huge cities include excessive value tags
On the high finish, massive cities dominate, with Manchester rising as the costliest place for a Sunday roast, averaging round £28.50 per individual.
London, Edinburgh and St Albans are usually not far behind, all sitting comfortably within the excessive £20s. For a household of 4, a “good Sunday lunch” can rapidly flip right into a triple-digit outing earlier than drinks and desserts are even a subject.
The very best worth is additional north (not that I am shouting about it)
A few of the nation’s most inexpensive roast eating places are in Northland and Midland cities.
Barnsley, Scunthorpe and Middlesbrough all value round £12 per individual, whereas Hull, Hartlepool and Doncaster additionally supply good worth at below £15.
Similar roasting idea. Very completely different payments.
smart center floor
Cities akin to Bristol, Bathtub, Cardiff and Leeds fall into the extra reasonable tier, sometimes between £22 and £25. These locations steadiness the power of a “big day” with a value level that does not overshadow the celebration itself.
What shocked us essentially the most was
- The magnitude of the distinction between the costliest and least costly places, in some instances greater than double
- How persistently high-value clusters are there geographically?
- There may be little correlation between value and portion dimension.
value of residing disaster
Folks aren’t simply spending much less. They’re extra intentional with their cash.
For occasions like Mom’s Day, households take into account:
- worth and expertise
- Location and comfort
- repute and value
That call-making displays individuals’s on a regular basis conduct on-line: evaluating, researching, checking opinions, and selecting the choice that is proper for them.
That is precisely why native knowledge is necessary.
Why we constructed this index on Koozai
At Koozai, we spend day by day analyzing how individuals search, evaluate, and make choices, whether or not it is selecting a advertising companion or reserving a desk for Sunday lunch.
This index is an easy instance of learn how to:
- Uncooked knowledge turns into perception
- Perception turns into a narrative
- Tales assist individuals make higher choices
You do not want the costliest zip code for a terrific Mom’s Day roast. All you want is the proper postal code.
In some instances, the neatest selection is to not enhance your spending. It is about figuring out the place the worth truly lies.
Particulars of common values by city are within the desk under.
| city/metropolis | common value of beef roast |
|---|---|
| barnsley | 12.00 |
| bus | 24.00 |
| Birkenhead | 20.72 |
| birmingham | 21.25 |
| blackburn | 20.50 |
| blackpool | 15.49 |
| bristol | 25.48 |
| burnley | 15.00 |
| cambridge | 21.75 |
| cardiff | 23.98 |
| cheltenham | 20.72 |
| darlington | 24.98 |
| doncaster | 14.72 |
| edinburgh | 27.50 |
| glasgow | 26:00 |
| grimsby | 20.40 |
| guildford | 21.48 |
| Harrogate | 22:00 |
| hartlepool | 13.47 |
| hull | 13.87 |
| leeds | 22.48 |
| liverpool | 17.50 |
| london | 27.00 |
| manchester | 28.50 |
| mansfield | 19.22 |
| Marlowe | 27.50 |
| middlesbrough | 11.95 |
| oldham | 16.00 |
| Oxford | 22.98 |
| portsmouth | 19.95 |
| Preston | 16.23 |
| learn | 23.00 |
| richmond | 23.48 |
| Rochdale | 18.98 |
| Rotherham | 17.87 |
| Royal Leamington Spa | 23.00 |
| Scunthorpe | 11.90 |
| seven oaks | 22.60 |
| shrewsbury | 20.50 |
| solihull | 26.48 |
| southampton | 21.35 |
| st albans | 27.22 |
| Stoke-on-Trent | 18.95 |
| Stratford upon Avon | 20.88 |
| tunbridge wells | 24.50 |
| warwick | 24.45 |
| wigan | 17.99 |
| winchester | 23.45 |
| windsor | 21.00 |
methodology
Google was used to determine eating places serving Sunday roasts in 50 completely different cities. Two eating places had been randomly chosen from every city to keep away from bias towards particular venues, chains, or value ranges. This resulted in a complete pattern of 100 eating places.
For every restaurant, the Sunday roast menu was reviewed and beef Sunday roast costs had been recorded. The place a value was listed for a single course beef roast, that determine was taken as is.
An adjustment has been made to separate the price of the roast itself when a restaurant provides a set value menu masking a number of programs. That is executed by deducting the incremental value of extra programs. Instance: If two programs value £22.95 and three programs value £25.95, the distinction of £3.00 will likely be handled as the worth of 1 extra course. This quantity will likely be deducted from the worth of the 2 programs to estimate the price of the roast as a single course (on this instance £19.95). This adjustment is utilized persistently throughout all multi-course menus to make sure apples-to-apples comparisons.
Subsequently, all costs symbolize the estimated value of just one course, particularly the Beef Sunday Roast, permitting for significant comparisons between eating places with completely different menu codecs.
