Etsy publicizes sale of used clothes app Depop, widespread with Gen Z and Millennials, to eBay for $1.2 billion in money announced on wednesday. Etsy says the partnership will permit it to give attention to its market.
The deal comes practically 5 years after Etsy acquired Depop for $1.62 billion, at a time when second-hand clothes apps have been mainstream. increasing in popularity.
Based in 2011, Depop generated roughly $1 billion in gross merchandise gross sales (the overall worth of products offered via its platform) in 2025. Within the US, the corporate grew practically 60% 12 months over 12 months. As of December 31, 2025, {the marketplace} had 7 million energetic consumers, practically 90% of whom have been below the age of 34, and over 3 million energetic sellers.
“Depop has constructed a trusted, socially ahead market with sturdy momentum within the historically beloved style class, and we consider that as a part of eBay, Depop is even higher positioned for long-term progress, benefiting from our scale, complementary companies and operational capabilities,” stated Jamie Iannone, CEO of eBay. press release.
The transfer comes as Etsy struggles to develop its enterprise after the pandemic-era e-commerce increase, competing with marketplaces like Temu and Shein in addition to Amazon.
The corporate’s 2024 gross sales elevated 2.2% 12 months over 12 months, down from the 7.1% progress reported in 2023. Etsy is scheduled to launch its 2025 earnings on Thursday.
“We’re enthusiastic about this transaction, which permits us to give attention to the thrilling alternative earlier than us: rising the Etsy Market within the ways in which matter most to consumers and sellers,” Etsy CEO Kurti Patel Goyal stated in a press launch. “We’re pleased with what the Depop workforce has constructed – a really differentiated model and product primarily based on a transparent function and powerful neighborhood. We have turn out to be one of many fastest-growing style resale marketplaces within the U.S., and we consider Depop, as a part of eBay, is well-positioned for its subsequent part of progress.”
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June 23, 2026
The sale is the most recent in a sample of Etsy buying after which promoting area of interest on-line marketplaces. Etsy’s sale of Depop comes after the corporate has acquired and subsequently offered different area of interest on-line marketplaces in recent times, together with Brazilian e-commerce firm Elo7 and musical instrument market Reverb.
The transaction is predicted to shut within the second quarter of this 12 months.
