For the reason that launch of Amazon Nova at AWS re:Invent 2024, we’ve seen adoption developments throughout industries, with notable positive factors in operational effectivity, compliance, and buyer satisfaction. With its capabilities in safe, multimodal AI and area customization, Nova is enhancing workflows and enabling price efficiencies throughout core use instances.
On this put up, we share 4 high-impact, extensively adopted use instances constructed with Nova in Amazon Bedrock, supported by real-world clients deployments, choices out there from AWS companions, and experiences. These examples are perfect for organizations researching their very own AI adoption methods and use instances throughout industries.
Customer support
Conventional chatbots typically frustrate customers with scripted, rigid responses that fail to grasp context or intent. For enterprises, these are missed alternatives to resolve points shortly, decrease assist prices, and drive buyer loyalty. AI-powered functions can perceive pure language, adapt to particular person buyer wants, and combine with backend methods in actual time. Organizations are remodeling assist from a value heart right into a strategic driver of satisfaction and retention. These are sometimes high-volume and interactive eventualities, so the stability of price, pace, and intelligence is essential.
Customer support functions constructed with Nova in Amazon Bedrock can seamlessly combine with enterprise knowledge saved with AWS, and supply the safety, privateness, and reliability for manufacturing use in enterprise environments.
- Infosys, a number one world IT providers and consulting group, developed Infosys Occasion AI for real-time transcription, multilingual translation, and clever summarization of stay occasion content material. Infosys Occasion AI is constructed with Amazon Nova Professional in Amazon Bedrock. Throughout a latest occasion in Bangalore, the AI assistant dealt with round 230 customers per minute and was queried a median of 57 instances per minute, producing greater than 9,000 session summaries. This resolution enhanced data retention, engagement, and inclusivity by making occasion insights immediately accessible in a number of languages and codecs for hearing-impaired and distant members. By remodeling occasion content material right into a persistent, searchable multilingual data asset, Infosys Occasion AI accelerates studying and collaboration.
- Fortinet, an AWS Associate and cybersecurity firm, makes use of Amazon Nova Micro to energy its AI assist assistant, delivering vital efficiency enhancements at a fraction of the associated fee. By switching to Nova Micro in Amazon Bedrock, Fortinet achieved an 85 instances discount in inference prices, dramatically decreasing TCO whereas sustaining speedy response instances. The assistant now helps customers shortly navigate advanced documentation throughout greater than 60 merchandise, bettering assist effectivity and elevating buyer satisfaction.
- Amazon Buyer Service makes use of Nova with its AI-driven problem decision system. The system is a two-step method combining intent detection and problem decision. Amazon Buyer Service custom-made Nova Micro, leading to 76.9% accuracy for in-domain points and 69.2% in generalization testing, surpassing present baselines by 5.4% and seven.3%, respectively. Moreover, Nova Lite is used for instrument choice, attaining 86.1% accuracy and 4.8% enchancment over current methods.
- AWS Summit New York Metropolis 2025 was attended by 18,000 members, that includes the AI assistant Diana for customer support developed with Nova Sonic. By dialing a cellphone quantity, the Sonic-powered voice assistant answered tons of of queries in regards to the occasion, together with session particulars, location, and FAQs.
Search
Giant enterprises face sluggish, siloed, and inefficient search throughout huge shops of structured and unstructured knowledge, costing time, productiveness, and buyer responsiveness. By adopting AI-powered, multimodal search that understands pure language and enforces safe entry, organizations can ship immediate, related solutions from paperwork, pictures, and technical information. This accelerates decision-making, shortens deal cycles, improves buyer satisfaction, and reduces the price of data discovery at scale. Search functions more and more depend on a mixture of info throughout modalities, together with textual content, paperwork, pictures, and video.
Nova is among the many quickest and most cost-effective multimodal fashions, providing imaginative and prescient fine-tuning capabilities. Nova additionally integrates with broader Amazon fashions together with Amazon Titan Multimodal Embeddings and knowledge providers together with Amazon OpenSearch Service for extra strong search capabilities and efficiency.
- Siemens confronted rising efficiency bottlenecks as its huge datasets strained conventional search methods, slowing retrieval speeds and impacting productiveness throughout its world operations. To deal with this, Siemens built-in Amazon Nova, attaining a threefold increase in search efficiency that dramatically accelerated knowledge retrieval and improved workflow effectivity. Amazon Nova delivers high-speed, scalable search capabilities, and Siemens’s implementation facilitates seamless integration with current methods, sustaining enterprise continuity with minimal disruption. This enhanced person expertise and positioned Siemens to deal with future knowledge progress with ease, supported by steady efficiency monitoring and tight infrastructure alignment.
- CBRE International Pulse System (GPS)—constructed with Amazon Nova Professional in Amazon Bedrock and OpenSearch Service—transforms property search throughout 1000’s of customers worldwide. In-built partnership with AWS Skilled Companies and GenAI Specialists, GPS replaces sluggish, fragmented legacy methods with an AI-driven, multimodal search platform able to dealing with advanced queries, huge PDFs, and strict permission controls. Key outcomes embrace 75% quicker doc ingestion, 70% decrease database latency, 87% quicker key phrase searches, and 51% quicker pure language queries. When absolutely deployed to over 6,000 customers later in 2025, GPS is projected to avoid wasting over 98,000 worker workdays yearly, unlocking $320,000 ARR and vital operational effectivity. By shifting from Anthropic’s Claude Sonnet to Nova Professional and Anthropic’s Claude Haiku 3, CBRE additionally lower AI inference prices by 3.5 instances and 12 instances, respectively, with out sacrificing accuracy.
Video understanding and evaluation
Organizations are adopting video understanding functions to drive enterprise worth throughout a number of fronts, together with buyer habits evaluation, site visitors patterns, and manufacturing high quality management. Safety and security advantages are realized by means of real-time risk detection and office security monitoring, and buyer expertise is enhanced by means of personalised content material suggestions and improved content material searchability. Organizations acquire aggressive benefit by means of data-driven decision-making and innovation in service supply, whereas decreasing prices by minimizing guide evaluation processes and reducing safety incidents. This complete method to video evaluation helps corporations extract insights from their video knowledge, in the end resulting in improved operations, higher decision-making, and enhanced buyer experiences. As builders construct, iterate, and evolve these functions, there’s a rising demand to natively perceive video versus coping with the overhead of frames, time stamps, and synchronization.
Amazon Nova fashions can analyze, classify, and summarize info within the video primarily based on offered directions. Functions constructed with Nova understanding fashions in Amazon Bedrock supply complete evaluation of a number of video codecs by means of versatile enter strategies, with the power to investigate, classify, and summarize video content material whereas dealing with information as much as 1 GB by means of Amazon Easy Storage Service (Amazon S3) integration.
- Bitcentral partnered with Caylent to rework how archived content material is found, accessed, and reused. Utilizing Nova Professional in Amazon Bedrock, Caylent deployed an answer that aligned with the wants of journalists, producers, and broadcasters throughout greater than 1,600 shopper websites. By embedding semantic video search, contextual metadata era, and AI-powered content material evaluation into its workflows, Bitcentral redefined how archived footage is listed, found, and reused. Journalists and producers can now floor high-value content material in actual time and unlock new income streams.
- Loka, an AWS Premier Associate, constructed a video surveillance providing to routinely establish and classify hundreds of thousands of visible occasions in video footage. This technique successfully distinguishes between routine occasions and significant incidents, serving to filter out non-essential actions and alerts. The answer proved extremely profitable, decreasing irrelevant alerts by 55% whereas sustaining a risk detection charge above 97%. By implementing this automated filtering system, Loka doubled video monitoring effectivity for his or her shopper. The instrument, constructed on Amazon Bedrock utilizing Amazon Nova Professional, considerably diminished the workload for human operators whereas bettering general risk detection capabilities.
- Accenture Highlight can analyze long-form movies and routinely generate personalised short-form clips and highlights, that are notably helpful for sports activities content material like soccer, Method 1, and rugby. Highlight is able to matching content material to particular viewers demographics and may course of real-time CCTV footage in retail settings to create personalised gives. The system is constructed with Amazon Nova in Amazon Bedrock and operates by means of three specialised tremendous brokers working underneath a central orchestrator. Highlight can course of movies in minutes reasonably than the standard hours or days, whereas attaining price financial savings which are 10 instances higher than standard strategies. The answer is flexible sufficient for use throughout totally different industries, from media and leisure to retail, whereas sustaining prime quality requirements and model alignment by means of its human-in-the-loop high quality assurance possibility.
Artistic content material era
Organizations are looking for methods to revolutionize inventive content material era together with inventory imagery, advertising and marketing marketing campaign property, and product visualizations. It’s typically slowed down by fragmented workflows, excessive manufacturing prices, and the necessity to constantly stability scale with personalization. Advertising and marketing groups wrestle to maintain up with the demand for contemporary, high-quality property throughout a number of channels, whereas inventive fatigue and lengthy lead instances restrict their agility.
Amazon Nova addresses these challenges with Nova Canvas and Nova Reel: high-quality inventive fashions that remodel textual content and picture inputs into professional-grade pictures and movies. Nova inventive fashions are designed to ship customizable visible content material with management options, making inventive content material era accessible and environment friendly for media, leisure, retail, advertising and marketing, and promoting industries.
- Dentsu is reimagining how adverts come to life with Amazon Nova inventive era fashions. What used to take weeks of brainstorming, filming, and enhancing now occurs in days. Their inventive groups can sketch out an concept in plain language and watch it flip into polished movies and customized pictures, prepared for markets throughout the globe in over 200 languages. Constructed-in safeguards like moderation, watermarking, and IP indemnity imply every bit stays model secure. For Co-op, Dentsu went a step additional—pairing Nova with Amazon Adverts to design customized viewers profiles that delivered a +4-point carry in model desire amongst 25–34-year-olds and a +5-point carry in favorability amongst prosperous buyers.
- Quantiphi, an AWS Premier International Consulting Associate, developed Qreator, a generative AI-powered advertising and marketing content material creation service constructed on AWS. Their service helps entrepreneurs create content material by means of pure language prompts whereas sustaining model consistency and cross-channel adaptability. With Qreator, enterprise can obtain an approximate 30% discount in content material creation time and get to market roughly 40% quicker, automating what was a guide course of, and bettering consistency throughout codecs and channels.
- The Perfume Lab is a singular AWS activation that was showcased on the Cannes Lions Worldwide Competition of Creativity. It demonstrates construct personalised merchandise and marketing campaign property utilizing Amazon Nova basis fashions in Amazon Bedrock. Though our activation at Cannes Lions targeted on personalised perfume improvement and advert marketing campaign creation, the underlying structure and methodology might be tailored throughout various classes, reminiscent of style, meals, and beverage, opening countless prospects for custom-made buyer experiences. The Perfume Lab activation received two International Business Awards: Gold for Exhibition Occasion Expertise and Silver for Experiential Occasion.
Conclusion
The 4 use instances introduced on this put up reveal the utility of Amazon Nova throughout industries and functions. From Infosys’s Occasion AI bettering accessibility and engagement, to CBRE’s revolutionary property search system, to Loka’s clever video surveillance, and Dentsu’s inventive content material era, every implementation showcases vital, measurable enhancements in effectivity, price discount, and buyer satisfaction.
Organizations utilizing Amazon Nova are attaining tangible enterprise outcomes by means of evidence-based adoption methods. By partnering with Amazon and AWS Companions, organizations are accelerating their AI transformation whereas sustaining sturdy foundations in safety, compliance, and privacy-by-design ideas.
To get began constructing with Nova, go to the Amazon Nova person information or go to the AWS console.
Concerning the Authors
Abhinav Bhargava is a Sr Product Advertising and marketing Supervisor at AWS on the Amazon Nova staff, the place he focuses on scaling generative AI adoption by means of customer-centric options. With a background in design and sustainability, he brings a singular perspective to connecting expertise and creativity to drive enterprise innovation. Primarily based in Seattle, Abhinav enjoys enjoying volleyball, touring, and studying about new cultures.
Raechel Frick is a Sr Product Advertising and marketing Supervisor at AWS. With over 20 years of expertise within the tech trade, she brings a customer-first method and progress mindset to constructing built-in advertising and marketing applications. Primarily based within the better Seattle space, Raechel balances her skilled life with being a soccer mother and after-school carpool supervisor, demonstrating her capacity to excel each within the company world and household life.
