Snapchat is launching a brand new lens that enables customers to create and edit photographs utilizing a text-to-image AI generator, the corporate informed TechCrunch completely. The brand new “Think about Lens” is out there to Snapchat+ Platinum and Lens+ subscribers.
Think about Lens permits customers to enter their very own prompts to create, edit, and recreate snaps. They’ll then share the picture with associates, publish it on a narrative, or share it outdoors of Snapchat.
Snapchat already has numerous generator AI lenses, however the firm factors out that it imagines the lens to be the primary open immediate picture technology lens.
Customers can generate photographs utilizing customized prompts resembling “Create photographs of a grumpy cat” or “Flip me into an alien.” The lens options preloaded prompts that individuals can use, resembling “Flip right into a 4-5 panel comedian the place one thing surprising however heroic occurs,” “Make me a humorous caricature,” and “Make this individual a skydive.”
Snapchat factors out that customers can all the time faucet on the caption bar to edit the immediate.
Earlier this yr, SNAP introduced a analysis mannequin from AI textual content to picture on cellular gadgets, which it mentioned will improve a few of Snapchat’s capabilities sooner or later. SNAP didn’t affirm whether or not this mannequin would drive the brand new lens, however famous that the lens was constructed utilizing a mixture of each an in-house mannequin and an industry-leading AI mannequin.
Snapchat+ Platinum and Lens+ subscribers can discover new lenses within the entrance of the lens carousel or within the unique class. After deciding on the lens, you may faucet the caption to enter or edit the immediate. The Platinum subscription prices $15.99 per 30 days, whereas the Lens+Subscription prices $8.99 per 30 days.
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SNAP is taken into account a pacesetter in AR, however together with nearly each different tech firm, they’ve invested in AI over the previous few years.
Just a few months in the past, the corporate launched a standalone lens studio iOS app and internet instruments designed to make it simple to create AR lenses utilizing AI and easy instruments. And in March, we launched our first video technology AI lens.
