September 4th, 2025, Irving, Texas, Northbrook, Illinois – The Huge 12 Convention and Allstate right this moment introduced a multi-year partnership to launch the Allstate Championship collection, a year-round platform celebrating the Huge 12 Championship and student-athletes.
The All-State Championship Collection serves as a path to the All-State Commissioner Cup, awarded yearly to the Huge 12 faculties who earn essentially the most “factors” by means of performances in convention championships, commencement charges, educational and pupil companies, and group engagement.
As a part of the contract, Allstate will grow to be presentation sponsors for all Huge 12 Olympic Sports activities Championships and obtain premier integrations all through the convention’s marquee occasions, together with the Huge 12 Soccer Championship and the Males’s and Girls’s Basketball Championship.
The partnership additionally contains digital and venue branding on the Huge 12 Championship, authentic storytelling content material exhibiting student-athletes’ management and achievements, and Allstate’s designation because the official insurance coverage accomplice for the Huge 12 Convention in Residence, Auto and Property Insurance coverage.
Brett Yomark, Huge 12 Commissioner:
“The Allstate Championship Collection and the Allstate Commissioner Cup are celebrations of student-athletes and success on the sphere. We’re proud to work with Allstate to create one thing that has by no means been finished in school athletics.
Elizabeth Brady, Allstate Chief Advertising and marketing, Head of Prospects and Communications:
“The Allstate and the Huge 12 growth partnership is about student-athletes. The Allstate Championship Collection breaks new floor in school monitor and subject by making a year-round platform for all sports activities.”
AllState’s 20-year scholarships and student-athlete recognition
This announcement coincides with the twentieth anniversary of the Allstate GoodHands®Nets program. It gives multi-million greenback scholarships and presently helps student-athletes in all factors and subject targets. It’s primarily based on Allstate’s long-standing dedication to Good Works Group®. Now, he continues to work with the American Soccer Coaches Affiliation and the Nationwide Affiliation of Athletics Associations to honor student-athletes who lead their characters and make a distinction of their group.
Concerning the Huge XII Assembly
The Huge 12 can be in its thirtieth 12 months as one of many nation’s best conferences in school monitor and subject beneath the management of Commissioner Brett Yomark. Since becoming a member of the convention in August 2022, Yormark has taken the Huge 12 to new heights, highlighting advertising and marketing, model constructing and instilling progressive methods that resonate with the college’s athletics panorama. The convention consists of 16 universities spanning 10 states and 4 time zones. Huge 12 members embody Arizona, Arizona, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa, Kansas, Kansas, Oklahoma, TCU, Texas Tech, Utah and West Virginia. The Huge 12 started enjoying in 1996 and is dwelling to the 91-team NCAA Nationwide Championship and 775 particular person champions. The Huge 12 Convention Workplace is positioned in Irving, Texas.
About AllState
Allstate Company (NYSE: ALL) protects folks from life uncertainty with a variety of safety Auto, house, Electronic devicesand identity. Merchandise can be found by means of a large distribution community of Allstate brokers, impartial brokers, main retailers, on-line and within the office. Allstate is broadly recognized for its slogan “You have got a superb hand with Allstate.” For extra info, please see www.allstate.com.
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