We analyzed 1,000,000 SERPs to see how the existence of varied SERP capabilities has modified for the reason that starting of the 12 months.
AI overviews appeared in all places in August 2024, showing in additional than 1 / 4 of the key phrases on this pattern (rather more frequent in informational key phrases).
Functionally, the AI overview seems to overlap with current SERP options, particularly the characteristic snippets. That is supported by early analysis that discovered that AI overviews and options snippets usually seem facet by facet with one another.
So I needed to know. Does the AI overview change current SERP performance? As soon as AI is constructed into the search expertise, which SERP options develop into extra noticeable and which one are you able to cease worrying about?
A trendline for main SERP capabilities since December 2023.
We analyzed the presence of 15 completely different SERP options randomly chosen from us. Key phrase Explorer Database.
We in contrast the existence of every SERP operate between January and June 2025.
Aspect notes.
Not all SERP options are included on this evaluation.
And here is how the relative visibility of every SERP characteristic has modified since its launch this 12 months in January 2025:
And here is the information:
| SERP operate | Present SERP Visibility (June 2025) | Earlier SERP Visibility (January 2025) | Relative adjustments since January 2025 |
|---|---|---|---|
| SiteLink | 84.95% | 8.44% | 906% |
| query | 79.13% | 73.73% | 7% |
| ai_overview | 27.43% | 3.93% | 598% |
| ai_overview_sitelink | 25.00% | 3.90% | 541% |
| Dialogue | 20.26% | 19.49% | 4% |
| information | 14.20% | 14.94% | -5% |
| Knowledge_panel | 12.95% | 14.09% | -8% |
| Organic_Shopping | 10.40% | 11.24% | -7% |
| Snippets | 5.53% | 15.41% | -64% |
| local_pack | 2.96% | 3.48% | -15% |
| Knowledge_card | 2.30% | 1.50% | 54% |
| local_teaser | 1.96% | 2.55% | -twenty three% |
| purchasing | 0.99% | 3.14% | -68% |
| Paid | 0.91% | 1.95% | -53% |
| paid_sitelink | 0.66% | 1.48% | -55% |
Of the 9 serp options, 9 have decreased look. A few of these reductions have been negligible, however some confirmed vital decreases in imaginative and prescient.
Purchasing, that includes snippets, paid SiteLink and paid SERP options confirmed the largest relative decline. Of those, the featured snippet is an important, showing in 5.53% of SERPs in June, down from 15.41% in January.
| SERP operate | Present SERP Visibility (June 2025) | Earlier SERP Visibility (January 2025) | Relative adjustments since January 2025 |
|---|---|---|---|
| purchasing | 0.99% | 3.14% | -68% |
| Snippets | 5.53% | 15.41% | -64% |
| paid_sitelink | 0.66% | 1.48% | -55% |
| Paid | 0.91% | 1.95% | -53% |
| local_teaser | 1.96% | 2.55% | -twenty three% |
| local_pack | 2.96% | 3.48% | -15% |
| Knowledge_panel | 12.95% | 14.09% | -8% |
| Organic_Shopping | 10.40% | 11.24% | -7% |
| information | 14.20% | 14.94% | -5% |
The decline within the featured snippets may be very strongly correlated with a rise in AI overview (0.9) (though all the time, correlation is just not causal).
| SERP operate | Overview of AI Correlation with Progress |
|---|---|
| Snippets | -0.9053 |
| local_teaser | -0.8571 |
| purchasing | -0.7512 |
| local_pack | -0.7438 |
| Paid | -0.699 |
| paid_sitelink | -0.6803 |
| Knowledge_panel | 0.7886 |
The truth is, plotting the visibility of each SERP options on the identical graph reveals a really clear “switchover” level for March. Noting that AI overviews elevated by 116% in March, it seems that the characteristic snippet noticed a corresponding decline in visibility on the identical time.
Six of the 15 SERP capabilities are displayed extra incessantly. Information Playing cards elevated by 54%, however AI Overview (and Associated AI Overview SiteLinks SERP Options) elevated by 598% and 541% between January and June, respectively.
However surprisingly, they weren’t the largest winners.
SiteLinks rose 906% between January and June 2025, up from 8.44% at 84.95% of SERP.
| SERP operate | Present SERP Visibility (June 2025) | Earlier SERP Visibility (January 2025) | Relative adjustments since January 2025 |
|---|---|---|---|
| SiteLink | 84.95% | 8.44% | 906% |
| ai_overview | 27.43% | 3.93% | 598% |
| ai_overview_sitelink | 25.00% | 3.90% | 541% |
| Knowledge_card | 2.30% | 1.50% | 54% |
| query | 79.13% | 73.73% | 7% |
| Dialogue | 20.26% | 19.49% | 4% |
When you look carefully, SiteLinks noticed a giant spike that appeared round Google’s core replace in March. It primarily impacts non-branded key phrases.
Our information scientist Xibeiijia assumes that March in the past most SiteLinks are inner SiteLinks, and normally solely seem on model key phrases. After March, we’ll see extra Scroll two-site link (as reported by Brody Clark)could seem in each branded and non-branded queries.
The right way to analyze the SERP operate of ahrefs
All this SERP operate information could be present in AHREFS. Please head in the direction of Website Explorerenter the area and click on Natural Key phrases Report. From there, you may filter key phrase rankings to see the place the assorted SERP options are displayed.
Filtering natural key phrases on ahrefs.com to view an AI overview will provide help to discover nearly 67,000 ranked key phrases and set off an AI overview.
Closing Ideas
It appears very possible that the AI overview has changed the featured snippet. They supply comparable options Zero-click search, immediately resolve searcher intents with SERP, and the expansion of AI overviews coincides with a lower in characteristic snippets.
So far as SERP options are involved, AI overviews have their very own flexibility and may accommodate an enormous variety of completely different search intents. My prediction is that AI overview may doubtlessly change different SERP options, so I’ll proceed to see if different declining SERP options will proceed to development over the approaching months.
