Take a Slide Out of These Pitch Deck Examples | B2B + B2C

You will have 30 seconds to elucidate your concept, firm, services or products. Go!

The elevator pitch could be daunting, but it surely’s the one approach to seize consideration with out boring anybody with the small print. Not that these particulars aren’t necessary, however they need to arrive later when the viewers is hooked and keen to listen to extra. As an example, you may deal with these preliminary 30 seconds like a matchbook of concepts, fast to spark curiosity in a enterprise concept that might develop into the inspiration for a successful pitch deck.

A pitch deck presentation is a glorified model of the elevator pitch. It’s nonetheless quick and candy, however you will have greater than 30 seconds to cowl the issue, answer, marketing strategy, key financials and so forth. It helps you describe your organization’s underlying magic, what makes your answer the answer. It’s a chance to promote your model or concept to the individuals who matter: buyers, co-founders, companions, firm executives and purchasers. Consider it like a case examine in concise storytelling; if crafted successfully, it might probably stand alongside the most effective pitch deck examples.

An modern enterprise mannequin can fall by the wayside if it doesn’t interact the suitable folks. The pitch also can make or break the deal for established corporations seeking to safe extra enterprise. In different phrases, understanding what goes right into a successful pitch deck is a bonus you wish to have over the remainder of the group. 

What’s a Pitch Deck?

A pitch deck is a compelling presentation that enhances the gross sales staff’s present of the gab. The slides present an summary of the corporate’s or entrepreneur’s marketing strategy to make use of throughout conferences with potential buyers, clients and companions. Such conferences are usually held with the aim of convincing the viewers of the corporate, services or products worth. The pitch deck helps the presenter persuade buyers to share their wealth, clients to decide on the corporate or companions to contribute to future success. That is additionally the place pitch deck templates can come in useful: They information you in constructing a construction that resonates with viewers and make sure you hit all the suitable factors.

Why and When is a Pitch Deck Wanted?

Whereas the tip objective is often to promote a services or products, pitch decks could make appearances at numerous conferences and occasions. Corporations, startups and entrepreneurs may use a pitch deck to:

• Appeal to buyers and enterprise capital.
• Safe funding.
• Search co-founders.
• Current their marketing strategy at a stay occasion or pitch competitors.
• Promote a product, service or marketing campaign concept to a shopper.

For startups in want of monetary help, a profitable pitch deck can imply one priceless factor: cash. A examine of 200 pitch decks carried out by DocSend discovered that buyers spend a mean of 3 minutes and 44 seconds taking a look at pitch decks. Throughout these treasured minutes, they dedicate most of their consideration to slides masking financials, staff profiles and competitors. A pitch deck that tells a compelling story on these slides can seize the eye of the suitable buyers and ideally persuade them to write down a test.

Established corporations, then again, can use pitch decks to repeatedly entice new enterprise. Very like in different advertising and branding efforts, these with a B2C viewers will inform a special story than corporations talking to B2B audiences. The secret’s to maintain the goal market prime of thoughts when creating the slide deck, making certain the issue pertains to particular ache factors and the distinctive worth proposition that distinguishes the enterprise throughout the aggressive panorama.

Pitch Deck Examples

You’ll be able to break down pitch decks into three overarching classes primarily based on the viewers they’re making an attempt to achieve the enterprise of, that are:

• Demo deck/flash pitches.
• Investor deck.
• Technical, gross sales or capabilities deck.

These class varieties may also help get you off to a terrific begin when creating a brand new deck. With these kinds of decks in thoughts, listed below are some nice pitch deck examples that you’ll want to see.

The Legends:

We’re beginning with some model names you’re positive to acknowledge, that means we all know the end result of their pitch decks. Trace: They labored, large time. You’ll have to offer most of those a break design-wise contemplating many had been initially pitched within the early 2000s and the fonts and graphics painfully mirror their time in historical past. Be aware: Some have been redesigned because of this, however the authentic content material stays intact!

Regardless of outdated designs, the substance stays and a legendary standing makes these pitch deck presentation examples price your whereas. You’ll be able to consider them as the most effective pitch deck examples of their period.

Airbnb

This Airbnb pitch deck is so OG that it options their authentic model identify. Nonetheless, it follows the rule of threes like a champ — and it’s higher for it. The simplicity is enviable, particularly within the opening line: “E-book rooms with locals fairly than motels.” Discuss an elevator pitch!

The enterprise mannequin slide does an particularly unbelievable job at summing up the corporate’s income in a easy and direct vogue, whereas press quotes and consumer testimonials additional drive house Airbnb’s promising marketing strategy. This readability of message is strictly what you need in an ideal pitch deck.

Whereas the unique pitch deck design may not impress viewers at the moment, it does get factors for consistency. Plus, you’ll be able to see how the imagery helps Airbnb talk the most important takeaways in as few as two or three phrases. Try how this redesign provides the icons and different design parts a contemporary facelift:

Discover how, although Airbnb had six aggressive benefits to spotlight, they’re break up up between two slides on the redesign. That method, every one packs sufficient punch and doesn’t get misplaced in an overcrowded house.

The pitch deck labored, securing the monetary backing and buyer help that Airbnb wanted to develop into the recognizable model it’s at the moment. As such, each the unique and redesigned pitch decks proceed to be favourite references for budding entrepreneurs.

Buffer

The 12 months is 2011, and social media is simply beginning to take over our lives. Buffer entered the scene with this pitch deck to current its social media administration answer. It will not be the prettiest of pitch decks, but it surely did one thing proper as a result of it raised half 1,000,000 {dollars} for Buffer. Not too shabby, eh?

This can be a in style deck to reference due to its transparency with the numbers, particularly on the traction and milestone slides. Whereas the design parts might be higher, Buffer does use visual slides to present the competitive landscape, which continues to be a typical technique in at the moment’s finest pitch decks. The buffer pitch deck stays pitch deck instance of how bullet factors and a traction slide may give buyers a transparent snapshot of progress.

BuzzFeed

Whether or not you’re keen on or hate the content material, you’ll be able to’t deny that BuzzFeed is an influential media big. The platform made listicles a factor, and each on occasion, it publishes some hard-hitting reviews and content material that goes viral just about in a single day. The corporate’s pitch deck has loads to do with its speedy development.

At 21 slides, this one is unquestionably on the longer aspect, however we are able to study loads from it. It begins with a bang with a powerful identify drop, together with a testimonial from CNN on the opening slide. Screenshots of varied enterprise fashions present viewers with clear examples of the corporate’s potential to attain main success.

These visuals, plus concise bullet factors of textual content all through the slide deck, mirror the platform’s worth in a simple vogue. The “How Massive Can This Get?” slide concludes the presentation with a compelling query that inevitably attracted buyers to get in on one thing large. This can be a design tip to shut with a powerful assertion or query that piques curiosity.

Whether or not you’re keen on or hate the content material, you’ll be able to’t deny that BuzzFeed is an influential media big. The platform made listicles a factor, and each on occasion, it publishes some hard-hitting reviews and content material that goes viral just about in a single day. The corporate’s pitch deck has loads to do with its speedy development.

At 21 slides, this one is unquestionably on the longer aspect, however we are able to study loads from it. It begins with a bang with a powerful identify drop, together with a testimonial from CNN on the opening slide. Screenshots of varied enterprise fashions present viewers with clear examples of the corporate’s potential to attain main success.

These visuals, plus concise bullet factors of textual content all through the slide deck, mirror the platform’s worth in a simple vogue. The “How Massive Can This Get?” slide concludes the presentation with a compelling query that inevitably attracted buyers to get in on one thing large. This can be a design tip to shut with a powerful assertion or query that piques curiosity.

Slidebean

As a web based instrument to create displays, it will make sense for Slidebean to observe what it preaches. Right here’s one of many firm’s authentic pitch decks:

500 Startups

Whereas there are nearly 30 slides, what’s attention-grabbing about this presentation is how the corporate supplies the viewers a compelling expertise. As a substitute of simply explaining the issue and answer, Slidebean takes viewers on a visible journey via their ache factors. Plus, the deck options numerous eye-catching typography and graphics to take care of engagement.

Whereas this distinctive deck would work effectively for a stay presentation, different variations of Slidebean’s pitch deck are extra textbook of their adherence to the platform’s modern pitch deck template standards. The rule of threes is a theme in Slidebean’s templates, which permits for partaking parts like movies and animated graphics.

Sq.

In case you’re a fan of buying native, you’ve positively swiped your card on one in every of these readers earlier than. Sq. made cell bank card funds attainable, they usually offered the idea with this pitch deck.

Whereas the graphics are harking back to Phrase Artwork, the copy makes a compelling argument. Had been they pitching this at the moment, Sq. might select to simplify the copy much more, however there are a number of parts of this deck that work effectively.

The pitch supplies proof of Sq.’s credibility with some well-timed identify dropping, first on the administration staff slide to point out that the corporate’s leaders have spectacular expertise with some big-time manufacturers. Later, there’s a slide that particulars Sq.’s companions with extra highly effective logos. Different efficient takeaways are the values to customers, key financials and causes to speculate. You may contemplate this a case examine in the best way to construct a successful pitch deck that resonates with a number of stakeholders.

The Newbies:

Now it’s time to take a look at some newer corporations and startups on the hunt for that Sequence A spherical. These latest startup pitch decks proved spectacular sufficient to catch the attention of any investor and professional of their respective fields — in addition to ours for inspo.

ChangeJar

This safe cell money platform eliminates transaction charges for small retail transactions. The deck is straightforward and loaded with visuals, giving the viewers an inside have a look at how the app seems to be and operates as an answer to a extensively skilled downside.

ChangeJar’s pitch deck is acutely targeted on the distinctive worth proposition the platform gives each retailers and customers. The claims are backed by ChangeJar’s present clientele and skilled staff.

Watch the embedded video of ChangeJar’s CEO presenting this deck ultimately 12 months’s 500 Startups Demo Day – a non-public occasion attended by top-tier buyers, company strategists and press – to see this pitch deck in motion. It’s pitch deck to review for those who’re searching for a pattern pitch deck format or a design tip on simplicity.

Copper Cow Espresso

This pitch deck tells a compelling model story and hits all the most important factors with out overloading the slides with an excessive amount of textual content. We particularly love how Copper Cow was in a position to weave in distinctive promoting factors – just like the founder’s connection to Vietnamese tradition and the corporate’s sustainable practices – in a refined fairly than forceful method.

Copper Cow Espresso’s pitch deck has a candy and easy design constant all through, using easy parts like bins and numerous font sizes to spotlight headers and necessary statistics.

Over 2,000 shops already inventory Copper Cow Espresso, however the deck appeals to buyers by mentioning the chance to develop into places of work, motels and e-commerce. Earlier than it, your workplace might need Copper Cow within the worker kitchen.

Entrance

Entrance’s pitch deck begins by slaying electronic mail in its present state, highlighting its lack of collaboration. This downside is straight away adopted by the answer, which is a shared inbox platform designed for collaboration within the office. Customers can handle messages from electronic mail, texts, Slack and social media – multi functional shared inbox. Entrance claims to be the primary answer of its sort, which is a good place to be within the aggressive panorama.

The pitch deck is clear, constant and visually interesting, offered in an easy-to-follow construction. Entrance masses up on the graphs and statistics that talk to buyers, and is very clear about their financials. There’s a transparent long-term imaginative and prescient, which helps buyers really feel assured within the marketing strategy.

Maintaining it easy and hitting all the suitable factors, this investor pitch deck hit it out the park, raising $66 million in just five days. In case you’re searching for pitch deck examples of a successful pitch deck that addresses a common downside, Entrance’s method is price emulating.

We Are Onyx

In fewer than 10 slides, We Are Onyx delivers a robust presentation of their magnificence subscription service devoted to black ladies. It’s widespread for pitch decks to current the issue and answer earlier than stepping into the numbers, however We Are Onyx switches it up by beginning with a powerful month-over-month development statistic.

After hooking the viewers with the numbers, the pitch delivers a transparent and concise dialogue of the issue and answer. Whereas the background and visuals generally is a tad distracting, the slides are a terrific instance of the best way to comply with the rule of threes the place it issues.

Watch the included video to see this pitch in motion on the 500 Startups Demo Day occasion as effectively!

Pitch Decks Do’s and Don’ts

If there’s a pitch deck in your future, remember to hold these finest practices in thoughts:

Do make it concise. Don’t load up on jargon.

The less the phrases the higher! Use clear and easy language on every slide, breaking down every idea into simply digestible nuggets of data.

Keep away from overloading the copy with an excessive amount of jargon or complicated messaging. As a substitute, distill your message right down to the details the viewers ought to take away from every slide. For instance, the title of a graph ought to inform the viewer the whole lot they should know earlier than they learn any additional.

When you finalize the copy, be sure to use legible fonts and acceptable textual content sizes to reinforce the easy-to-digest high quality of your pitch deck.

Do stick to at least one matter per slide. Don’t break the rule of threes.

Goal to cowl only one concept per slide to keep away from overloading viewers with data. Three can be the magic quantity to recollect: Embrace a most of three sections of data on every slide.

Do identify drop. Don’t make all of it about you.

A slide of your purchasers’ logos could be very highly effective. It reveals potential clients, buyers and companions that different manufacturers put their belief in you, which may tremendously increase your credibility of their eyes. Success tales and buyer testimonials can do the identical, proving that you simply’ve generated outcomes previously that you may repeat.

With that stated, don’t solely focus in your firm’s success. What’s in it for the viewers? Make sure you’re connecting your skills and achievements to what you are able to do for the prospect.

Do inform a narrative. Don’t be a bore.

Don’t neglect that you simply’re making an attempt to get prospects to consider in your services or products — a lot in order that they spend their hard-earned cash on it. Weave in tales and exhibit your model’s persona to really interact viewers in your message.

Do use visuals. Don’t be inconsistent.

Be conscious of the way you package deal your message. Use icons and different graphics to visualise information and current main factors. Follow the identical design parts throughout the complete presentation, together with icon and imagery types, headers, fonts, colours and sizes. The ultimate results of your pitch presentation ought to mirror the corporate, so remember to comply with model colours and pointers throughout the design stage.

Do obtain a PDF and add to LinkedIn SlideShare. Don’t Ship it any Different Manner.

In case you plan to ship your pitch deck to prospects earlier than or after the presentation, do it as a PDF or through a LinkedIn SlideShare hyperlink. They’re essentially the most common methods to share a presentation, and also you received’t must grant viewing entry or share numerous passwords. That method, your prospects shouldn’t have any problem opening the deck or sharing it internally.

What Makes an Efficient Pitch?

As proven within the above examples, an efficient pitch deck begins by addressing the issue, often offered in a short assertion or query. Discussing the present state of the market and sharing eye-opening statistics may also help emphasize the necessity for an answer.

Your answer must be the most effective reply to an issue. That is the time for the corporate’s distinctive worth proposition to shine. The slide deck describes what the model does, specializing in the weather that make the services or products higher than the competitors and explaining how the enterprise mannequin will drive success. The best pitch decks again up these claims with proof factors, resembling firm achievements, trade awards and buyer testimonials.

Key metrics and financials, resembling a deliberate funds and anticipated income, also needs to get devoted slides. Many profitable pitch decks spend time highlighting key staff members and their roles. The presentation wraps up with a transparent name to motion and opens the ground for dialogue.

It appears like loads of data, however brevity is paramount when creating and presenting a profitable pitch deck. You’ll be able to say all of it in simply 10 to 12 slides, ditching those that aren’t completely mandatory. The concept is to optimize the pitch deck for a significant, straight-to-the-point dialog.

Throw Your Greatest Pitch

Whenever you’re able to make your personal pitch deck, you’ll be able to design your slides on creation platforms like Adobe, Canva, Google Slides, Slidebean and Microsoft PowerPoint. With the dos and don’ts in thoughts and these pitch deck examples for reference, you will have the instruments to create a robust presentation of your organization, services or products.

Right here’s to placing out the competitors and gaining the help you’ll want to win the sport! If your corporation concept resonates, you’ll be effectively in your approach to assembling the proper pitch deck. And who is aware of? If all goes effectively, you could end up presenting in New York or at a number one accelerator, leaving your viewers satisfied that they’ve simply witnessed among the best pitch deck examples in motion. 

Editor’s word: up to date June 2025