For my firm’s video advertising and marketing campaigns, Fb is a pure selection. Because the second-most widely used social media, the corporate conjures up confidence and excels in viewers concentrating on, attain, and value effectivity. Nonetheless, it does take some technique to verify your movies land.
A top quality video marketing campaign on Facebook can strengthen your model and improve your buyer base. Although the steps are easy, working advertising and marketing movies on Fb has many transferring elements to contemplate. And most significantly, your movies ought to enchantment to your viewers, so it is advisable to create video content material that’s participating, emotional, and entertaining.
Try these lists I put collectively of greatest practices and prime trade examples to get your inventive juices flowing.
Desk of Contents
Finest Practices for Fb Video Advertising
1. Collect developments to tell your video advertising and marketing plan.
There are two areas I like to recommend you deal with. First, learn up on current video marketing trends to help you understand audience behavior and preferences. You want to know when and how your target demographic uses Facebook and which types of videos they are most likely to respond to.
Second, your campaign may include both native videos (like Facebook Live, reels, posts, and stories) as well as paid video ad campaigns.
Pro tip: If your budget allows for a paid campaign, you need to brush up on the nuts and bolts of running ads on Facebook. Review how to choose the right objectives, track click-throughs, use automated messaging, and select calls-to-action (CTAs).
2. Define big-picture marketing goals.
A big part of both paid and native campaigns is also keeping general objectives in mind. Are you aiming for product education, brand awareness, or driving traffic? There are so many directions to go in, so you need to keep the big marketing picture in mind to stay on track.
For example, if your goal is to gain new customers, you want to put effort into eye-catching images, catchy text, and brief videos. If your goal is to boost sales with current customers, live video events and increased personal interaction are the way to go.
Pro tip: Either reference the marketing goals and plan you already have in place or get started with a free marketing plan template.
3. Streamline video production.
Whether you’re on the planning or production side of your campaign, finding an easy-to-use, dedicated video app will let you spit out clips and videos for faster results. Consider dabbling in technologies like AI-informed video microapps to make your life simpler.
Professional tip: Take into account that manufacturing will take a major chunk of time. Discover shortcuts and make the most of instruments to maintain this a part of the method in examine. If you wish to maintain operations rolling, it’s an enormous benefit to make use of expertise prudently on the manufacturing stage.
4. Maintain video advertising and marketing quick and interesting.
As a consequence of its visible nature, video is right for uplifting purchaser motion. Viewers are likely to favor quick movies to lengthy ones. I discovered that, in line with Search Engine Journal, 85% of viewers favor clips lower than 15 seconds lengthy, and short-form movies obtain 2.5 occasions extra engagement than long-form.
Professional tip: Maintain movies concise and hanging. Try a few of our glorious examples of video advertising and marketing under for inspiration to maintain size transient and storytelling exact.
5. Incorporate entertaining stay video.
Whereas heavy use of stay video shouldn’t be the norm for many corporations, sprinkling it into your technique may help corral present prospects and critically improve engagement, particularly if it’s entertaining and personally interactive.
Fb boasts among the easiest-to-use stay video choices. You possibly can rapidly go stay out of your feed or schedule and promote a stay occasion sooner or later.
Professional tip: Take a minute to learn to run a Fb Stay occasion. This format is ideal for product bulletins, stay testimonials, product demonstrations, Q&As, and even stay promoting.
10 Wonderful Examples of Video Advertising on Fb
1. Powerbeats Professional 2 | Beats by Dre
Giant manufacturers typically have the benefit of star energy, like on this instance from Beats by Dre stuffed with among the world’s greatest sports activities stars — Lionel Messi and LeBron James. However what I like is their inventive interaction of product with superstar.
Drenched in sweat and set against dark backgrounds, this inspiring video ad comes in at about two minutes. Not short, but not too long, either. The company uses the full two minutes to highlight athletes who are at the peak of fame and incorporates their Powerbeats wireless headphones as an essential tool to success.
I think the use of the word “power” throughout keeps the video on its theme of greatness. The video highlights incredible stats from each of the athletes’ careers and features them all wearing the product while performing in their respective sports. The continuity and striking visuals make it hard to look away or forget.
Pro tip: Repeat your keywords to strengthen messaging. For example, ask yourself what your key message or takeaway is for your marketing video. Consider making a word chart that explores key phrases and adjoining phrases that help your message.
2. Blazer EV SS | Chevrolet
Marketed because the quickest Tremendous Sport mannequin ever produced by Chevy, the Blazer EV SS options in an equally fast 30-second spot posted on Fb on February 14, 2025. Classic clips of Chevy’s glory days on the monitor are minimize collectively in fast succession, resulting in an thrilling reveal of the Blazer’s glossy and highly effective silhouette in motion.
Chevy has a wealthy historical past of energy and velocity — they usually don’t shrink back from selling their trade management and accomplishments. If it suits together with your model, you might wish to take notice and spotlight your services and products with a assured vibe.
I picked this video advert on account of its superior design idea. Motion and energy are displayed on a number of ranges because the video begins sluggish and will increase in visible and verbal velocity.
Professional tip: Effective-tune your video pacing to evoke emotion by experimenting with a free instrument like HubSpot’s Clip Creator to intensify anticipation and maintain viewers glued to the display.
3. BRUNKRISSLA Comforter Set | IKEA USA
IKEA will be described in some ways — quirky, fashionable, enjoyable, whimsical — and their 15-second video posted on February 16, 2025, combines all these adjectives in a single. What do they do greatest? Create a hanging and unforgettable visible: Mount Rushmore coated in a mushy comforter and pillows.
Animated IKEA helicopters fly within the items to cowl the nationwide monument, including an easy however fantastical impression. A shortened .bitly URL proper within the textual content of the publish hyperlinks the viewer straight to the web catalog.
I believe shiny colours and a bit silliness go a protracted method to drive visitors to IKEA’s web site, making buying simple and impulsive after a fast, eye-catching visible.
Professional tip: Function your product in a lighthearted manner if it suits together with your model. Try this weblog on humorous commercials to search out the suitable humor to your model.
4. #GoProAwards | GoPro
GoPro’s use of customer-submitted video simply is smart. The thousands and thousands of hours of footage caught on GoPros is clearly one among their advertising and marketing division’s gold mines.
In this video for his or her #GoProAwards marketing campaign, GoPro prospects are inspired to ship of their greatest. A searchable hashtag makes the marketing campaign rapidly accessible throughout many platforms, however the place they actually excel is buyer engagement mixed with specializing in the very best of the very best.
As an organization, they’ll stand out on Fb’s feed with stunning, hanging, or unique footage. Their ongoing marketing campaign delivers compelling visuals: a hardly ever seen field jellyfish, a nighttime bike journey within the forest, skydiving stunts, and a bustling coral reef present content material that’s positive to be following fodder.
Professional tip: For longer, deliberate campaigns, use hashtags to group movies over a interval of months or years. This makes it simple to have a look at engagement and monitor how your marketing campaign has accomplished over time.
5. Garmin Coach | Garmin
On this Garmin Coach video ad posted on Fb in September of 2024, aspiration is implied utilizing the rolling visible of a aggressive cycler. The match physique, authoritative voice, and bare-bones manufacturing are proper on model for Garmin’s hard-working demographic.
What does Garmin do nicely with this video? They keep focus. They minimize the fats. At solely 30 seconds, I believe they offer viewers what they need in a product announcement — a fast rundown of the options backed by robust and assured footage of the product in motion.
The dialogue of the video is expertly written and follows basic advertising and marketing writing ideas of together with solely centered and related content material.
Professional tip: Create a script with confidence and all the time maintain your audience in thoughts. Try HubSpot’s Final Video Advertising Starter Pack for a free video script template to comply with.
6. Meta AI | Fb
A Fb advertising and marketing video on Fb needed to make the minimize for apparent causes. Fb has an enormous compendium of all types of video advertising and marketing — produced, clips from person accounts, and AI-informed. However, I’m highlighting this Meta AI explainer video as a result of it’s a good instance for manufacturers of a brief — very quick at 12 seconds — illustration of the way to use a brand new characteristic.
Clear and well-paced, I discover this video format is greatest for how-to content material, which is massively helpful for manufacturers. A comparatively fast and easy display recording will bolster prospects’ product use and maintain them coming again for extra. The keys to success are simplicity, pacing, and highlighting just one characteristic per video so customers can deal with what they wish to be taught.
Professional tip: Customers won’t ever cease needing product demos or explainer movies. Product demo movies aren’t all the time intuitive, so discover this weblog on profitable product demo movies to get some concepts.
7. Household Farm Movies | Natural Valley
The Natural Valley model is understood for selling the small household farms from which they supply their dairy and different grocery merchandise. Their collection of farm footage from these household farms throughout America serves as fast behind-the-scenes glimpses for customers. Clients of Natural Valley are seemingly involved about animal welfare, environmental well being, household values, and a high quality product.
The “household farm” side of movies like this one from June of 2024, filmed in a subject of sleeping dairy cows, promotes the hard-working, healthful picture of the model. Plus, they’re enjoyable to observe. After I take into consideration video advertising and marketing in a social feed, Natural Valley does nicely at posting usually and reminding prospects that the model remains to be dedicated to sourcing from actual household farms.
Professional tip: Don’t stray far out of your model values if they’re a serious promoting level. Making an attempt out new advertising and marketing types will be enjoyable and attention-grabbing, however if you happen to stray too far out of your key messaging, you threat complicated consumers.
8. #DiorCouture | Dior
Magnificence and life-style manufacturers take notice. Dior is understood for being extremely impressed but accessible to on a regular basis customers who’re available in the market for luxurious vogue, perfume, and cosmetics. Their deal with elegant particulars makes their video adverts pop.
On this minute-and-a-half quick starring Anna Sawai, Anna attends her first Golden Globes, simple on the eyes, and the “internal dialogue” revealing her internal fears and anxieties portrays her as simply as human as the remainder of us.
“Do I look okay?” she thinks as she is wearing a shocking white quantity and accomplished up with stunning Dior equipment and make-up. Posted on February fifth, 2025, I like how this advert tells a easy story that retains you watching but in addition serves as an announcement that Anna is Dior’s latest model ambassador.
Professional tip: Maintain your model aesthetics on level. In case you’re a luxurious model, your video must replicate that and really feel costly.
9. Gemini AI | Google
Mega company Google doesn’t shrink back from posting regular Facebook marketing videos. And, it’s an understatement to say that Google has assets to spare for any advertising and marketing pursuit they tackle. They produce masterful, touching advertising and marketing content material prefer it’s no large deal. That being mentioned, I consider we are able to nonetheless be taught from what they do proper.
In a latest advertising and marketing video posted on Fb on July 26, 2024, titled “A Little Assist from Gemini,” Fb mixes emotional storytelling with a number of key options in a video to advertise their Gemini AI chatbot.
Half private curiosity story, half product demo, this video tells of a younger woman’s dream to be like U.S. Olympic hurdler and sprinter Sydney McLaughlin-Levron — and sometime break her report.
It performs out a dialog between her father and Gemini — he’s asking varied questions to assist help his daughter in her dream: “The best way to train hurdle method,” and “Assist my daughter write a letter telling Sydney how inspiring she is.”
What I like: The textual content of the daddy’s dialogue popped and rolled throughout the display the complete time. And because it has been reported that 85% of users watch Fb movies with the sound off, it is a genius transfer.
10. Magnificence for Nature | Dove X Walmart
Dove isn’t any stranger to taking a stand and gears most of their campaigns towards social and environmental causes. In a video posted in August of 2023, the textures of the earth are proven fantastically alongside varied pores and skin textures.
Dove used the video to announce the Dove Nature Regeneration Mission in partnership with Walmart and the Rimba Collective in Southeast Asia to guard and restore 123,000 acres of rainforest.
What I like: Dove maintains their model’s robust core values. An announcement spoken over their signature hanging visuals is sufficient to maintain viewers enraptured for the complete 30 seconds. Pleasurable, gratifying, and actual, this video is a reduction for the eyes amid the busy muddle of social media feeds. And it achieves its goal as a serious public relations piece.
Fb Video Advertising Is for Everybody
I’m all the time impressed by entrepreneurs who deal with a brand new social media platform with out earlier expertise. It may be daunting to start a brand new marketing campaign on an unfamiliar platform. Fortunately, I’ve additionally discovered that Fb video advertising and marketing is fairly user-friendly and yields fast outcomes.
There’s loads we are able to be taught from corporations with big advertising and marketing budgets, however don’t really feel like it is advisable to begin investing thousands and thousands of {dollars} into your video advertising and marketing simply but.
I’d begin small with HubSpot’s free Clip Creator Tool and Final Video Starter Pack and experiment together with your Fb video advertising and marketing technique. The inventive course of spent earlier than really filming a video is simply as essential because the precise content material, so don’t be afraid to spend chunk of time defining your model technique.
Editor’s notice: This publish was initially revealed in April 2016 and has been up to date for comprehensiveness.
