I nonetheless bear in mind the primary time I sat down to write down a case research as a SaaS content material marketer. The consumer was a budding tech startup, and I wasn’t fully certain the place to start.
Since then, I’ve written a number of case research for various firms, and I’ve observed that every one demanded a singular method — whether or not it was within the analysis section, how I interviewed stakeholders, or the best way I structured the narrative.
Regardless of these variations, one factor remained fixed: the focus was all the time showcasing the product’s energy and worth.
Placing collectively a compelling case research is without doubt one of the strongest methods for showcasing your product and attracting future clients. Nevertheless it’s not straightforward to create case research that your viewers can’t wait to learn.
On this put up, I’ll go over the definition of a case research and the most effective examples to encourage you.
Desk of Contents
What’s a case research?
A case research is an in depth story of one thing your organization did. It features a starting — typically discussing a problem, a proof of what occurred subsequent, and a decision that explains how the corporate solved or improved on one thing.
A case research proves how your product has helped different firms by demonstrating real-life outcomes. Not solely that, however advertising case research with options usually include quotes from the client.
Which means that they’re not simply adverts the place you reward your personal product. Somewhat, different firms are praising your organization — and there’s no stronger advertising materials than a verbal advice or testimonial.
An ideal case research additionally has analysis and stats to again up factors made a couple of mission’s outcomes.
There are a number of methods to make use of case research in your advertising technique.
From that includes them in your web site to together with them in a gross sales presentation, a case research is a robust, persuasive instrument that reveals clients why they need to work with you — straight from one other buyer.
Writing one from scratch is tough, although, which is why we’ve created a set of case research templates so that you can get began.
There’s no higher approach to generate extra leads than by writing case studies. However, without case study examples from which to draw inspiration, it can be difficult to write impactful studies that convince visitors to submit a form.
Marketing Case Study Examples
To help you create an attractive and high-converting case study, I’ve put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.
These studies can show you how to frame your company’s offers in a way that is useful to your audience. Take a look, and let these examples inspire your next brilliant case study design.
These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data.
In other words, you don’t get just nice statements like “This company helped us a lot.” You see actual change within the firm through numbers and figures.
You can put your learnings into action with HubSpot’s Free Case Study Templates. Out there as {custom} designs and text-based paperwork, you’ll be able to add these templates to your CMS or ship them to prospects as you see match.
Download These Free Case Study Templates
1. “How Handled Scaled from Zero to 121 Locations with the Help of HubSpot,” by HubSpot
The final two instances I moved homes, I organized the entire technique of packing up containers, ordering automobiles, carrying issues up the steps to the brand new condominium, and rearranging stuff myself. In the event you’ve carried out this earlier than, you understand how irritating it’s, particularly when you may have different commitments like work or college.
Dealt with, a house providers concierge, goals to alleviate that stress by taking full management over the transferring course of. Nevertheless, not like conventional transferring firms, Dealt with developed a brand new means of transferring that makes use of expertise and high-level service reps to ship customized concierge providers to clients.
To implement this mannequin successfully, the corporate wanted a CRM platform with automation capabilities to streamline the lots of of workflows.
After attempting a number of common CRMs, the corporate’s President and CEO, Seth Waite, selected HubSpot as their CRM of selection. After studying the right way to use HubSpot to its fullest potential, Seth and his group have been capable of automate convoluted processes and put gross sales, advertising, and customer support initiatives right into a unified system of file.
This gave each group member 360-degree visibility into their clients and freed up time for them to ship concierge-level providers and reply clients’ questions.
With HubSpot’s assist, Seth and his group have been capable of scale Dealt with from zero to 121 areas (within the US) in 37 states in simply 18 months.
Takeaway
This case research meticulously described, intimately, the challenges Dealt with was dealing with, their course of find an answer (HubSpot), and the way that answer helped the corporate scale. You need to use this format once you actually wish to present potential clients how nicely your product works for his or her wants.
2. “Rozum Robotics intensifies its PR game with Awario,” by Awario
Rozum Robotics is an organization that builds stand-out robotic options like high-precision servo motors, frameless motors, and robotic instrument changers. The corporate additionally created a complicated robotic espresso home referred to as Rozum Cafe.
Nevertheless, it had bother rising model consciousness and producing leads for the espresso home. After attempting a number of instruments, the advertising group at Rozum Robotics selected Awario, a model monitoring instrument, to assist them step up the corporate’s PR and lead gen sport.
With Awario, the group was capable of cut back the time it spends discovering and monitoring related media sources and influencers for selling the espresso home by 70%. It was additionally capable of outline two new goal audiences for the cafe, spot viral content material, react to mentions of the cafe on-line, analyze rivals’ social media posts, and evaluate the sentiment of Rozum Cafe with comparable automated espresso spots.
Consequently, Rozum Robotics was capable of save time, discover and goal new audiences, nurture newly fashioned media relations, and enhance the standard of leads generated.
Takeaway
From the bounce, this case research provides an summary of Rozum Robotics, together with what the corporate does, its ache factors, challenges, after which the answer. On the finish, there’s a brief bullet record of the outcomes and enhancements that Awario helped generate for his or her consumer.
Dividing your case research into these sections makes it simpler for potential clients to skim by means of and perceive.
3. “How Meagan and Alex of Agents of Change 10X-ed Their Income With Thinkific,” by Thinkific
When Meagan Mitchell, one-half of Brokers of Change, took the ASWB examination to grow to be a licensed medical employee, she solely wanted to get a e-book with which to organize. There have been different studying supplies, however they have been both restricted or costly. To not point out outdated, too.
Noticing these inefficiencies, Meagan and her husband, Alex, determined to create up to date supplies and adapt the best way individuals studied for his or her licensing exams to incorporate extra expertise. That’s how Brokers of Change was created in 2020.
On the time, Meagan was doing particular person and group tutoring for individuals about to take their exams, however Alex suggested her to add her tutoring content material on a course platform so individuals can study at their very own tempo. They began with Gumroad, however a 12 months later, they outgrew the platform and began on the lookout for a extra sturdy one. That’s how they discovered Thinkific.
With Thinkific, Meagan and Alex have been capable of construct an all-encompassing licensing examination prep course, construct sturdy communities throughout a number of social media platforms, and assess their clients’ wants and iterate accordingly. They’ve additionally been capable of create a branded cell app for learners on the go, which has actually boosted their enterprise.
Consequently, they’ve been capable of 10X their annual income (from after they have been utilizing Gumroad) and remodel Brokers of Change right into a thriving enterprise.
Takeaway
This case research not solely explains Meagan and Alex’s reasoning behind creating an internet enterprise that focuses on social staff, but it surely additionally lists another classes readers can study from the couple on constructing and scaling an internet enterprise.
With this method, you not solely present individuals the worth of your product, however you additionally ship worth by letting them study from shoppers who may be in the identical place as them.
4. “Embracing first-party data: 3 success stories from HubSpot,” by Suppose with Google
On this case research, Christen Luciano, director of strategic alliances at HubSpot, explores how three small to mid-sized companies (SMBs) used first-party information (information collected straight out of your viewers, whether or not clients, web site guests, or social media followers) to enhance their advertising effectiveness.
The primary firm is Zoe Monetary, a New York-based wealth-planning platform. This firm’s first-party information, saved within the HubSpot CRM platform, supplied insights into what makes a really perfect consumer.
They used the information to optimize their Google Advertisements campaigns, which resulted in its Most worthy consumer phase making up 60% of gross sales, the best ever because the firm was based in 2018.
The second firm is Cluey Studying, an internet tutoring startup that helps dad and mom discover customized college assist for his or her youngsters throughout Australia and New Zealand. The Cluey group used the first-party information they saved with HubSpot and Google’s shared answer to succeed in certified potential clients with related campaigns. With this technique, Cluey’s adverts elevated in effectiveness by 190%, and the price of conversions decreased by 17%.
The third firm is France-based startup Agicap, which struggled to face out in an internet area saturated with adverts from its rivals. By feeding its first-party CRM information from HubSpot into Google Advertisements and leveraging Google’s Buyer Match characteristic, Agicap was capable of reengage its certified leads with related adverts. This resulted in a ten% improve in conversions and a 15% improve in income development.
Takeaway
You probably have a number of shoppers who use the identical instrument in comparable methods to get particular outcomes, you’ll be able to group them collectively in a single case research as a substitute of making separate case research for every of them. This fashion, potential clients who would profit from utilizing your instrument in the identical means can see themselves in every firm you mentioned within the case research.
5. “A Healthcare System Plans for Resilience,” by Herman Miller
Herman Miller sells modern, utilitarian furnishings with no frills and excessive performance, and this case research particulars its partnership with a Catholic well being system that features 1000’s of healthcare services throughout the U.S.
This group, which is deeply dedicated to the surroundings and monetary stewardship, wished to make its rising portfolio of services extra environment friendly, efficient, and agile.
To try this, its Planning, Design, and Building (PDC) group began planning for services that may reply to conditions and accommodate adjustments of all magnitudes. Nevertheless, the group wished to scale back fragmentation and guarantee consistency throughout areas, so it partnered with Herman Miller (and its community of supplier companions, e.g., OfficeWorks).
Herman Miller labored with this group to develop processes for planning, designing, and executing these tasks whereas assembly stringent tips. They have been additionally capable of repurpose the prevailing casework and furnishings for the brand new clinics, which saved the group over 50% of what it might’ve value to order issues model new.
No materials from the mission ended up in landfills, which is a win for each the surroundings and the group.
There have been additionally different advantages of working with Herman Miller, which included saving time through streamlined processes/options, getting dependable day-to-day service from OfficeWorks (which is absolutely built-in into the group’s group), stress-free disassembly and reinstallation, and continuity with updates.
Takeaway
Just like the Dealt with case research by HubSpot, this one by Herman Miller takes an expository method, which is efficient if the consumer you’re discussing within the case research used your product/service for a big mission with totally different transferring elements.
An expository method lets you describe these transferring elements after which join them neatly on the finish as you describe the eventual outcomes you helped the consumer obtain.
6. “Sephora at Kohl’s to Expand Shop-in-Shop Concept to All Kohl’s Locations,” by Retail Touchpoints
Sephora first partnered with Kohl’s in 2021, the division retailer retailer, to switch Kohl’s magnificence choices with Sephora counters.
On the time, each firms deliberate about 200 retailer launches, however the partnership was so profitable that the partnership grew to incorporate practically 400 shops in 2022. With the identical development charges reported that 12 months, Kohl’s anticipated that, by 2023, it would have opened 800 Sephora at Kohl’s areas.
Because the launch of the partnership in August 2021, Kohl’s has seen over 1 million new clients, noting that the collaboration is attracting youthful and extra numerous audiences. The partnership is now projected to succeed in $2 billion in annual gross sales by 2025.
Takeaway
Earlier than describing the success of the preliminary partnership between Sephora and Kohl’s, this case research famous that the collaboration is ready to broaden.
You probably have a consumer who’s renewing their partnership with your corporation, you possibly can take this method by first making it recognized that they’re persevering with their collaboration with you after which explaining why (the preliminary collaboration was massively profitable).
7. “HackReactor teaches the world to code #withAsana,” by Asana
Hack Reactor is a software program engineering coding boot camp program that goals to offer a world-class training to its college students. When the corporate was simply beginning out, its CEO, Tony Williams, might simply preserve observe of all of the transferring items. However because it bought extra college students, employed extra workers, and opened extra areas, being so meticulous turned a problem.
Tony began on the lookout for a instrument his rising group might use to retailer info centrally, so they might use it. After utilizing Asana personally and being glad with it, he rolled it out to the complete group.
The very first thing they did was add their detailed documentation on vital processes like course improvement or services and made it obtainable to everybody within the firm. In addition they used Asana’s API to streamline their processes and make them extra environment friendly.
Not too lengthy after, the Hack Reactor group, which includes over 200 individuals, began utilizing Asana for a lot of totally different workflows, together with their administration processes, efficiency opinions, customary working procedures, HR insurance policies, and team-building occasions.
The effectivity this introduced has induced Hack Reactor to chop its operation prices by 50% and recruiting prices right down to $0. Hack Reactor’s commencement charge is now 97.3%, and the job placement charge is 98.1%.
Takeaway
In the identical vein because the case research by Omniscient Digital, this one by Asana places the metrics (and accompanying figures) proper at the start to pique the curiosity of readers. Then it goes on to elucidate how precisely Asana helped Hack Reactor obtain these outcomes, that includes statements from the CEO himself.
8. “Rips Sewed, Brand Love Reaped,” by Amp Company
Patagonia, the American out of doors clothes and equipment model, appealed to its core viewers with high-quality merchandise, environmental activism, and sustainable enterprise practices. Nevertheless, it sought to attach with a youthful demographic and alter the relationships individuals have with the issues they purchase.
So, they employed Amp Company to assist them.
Upon studying what Patagonia wished to attain, the company and its consumer labored collectively to give you the Worn Put on program, which inspires individuals to restore and reuse present gadgets. To execute this system, the company bought a custom-designed biodiesel-converted Dodge truck named Delia, and launched into a 7-week street journey to share this message with individuals straight.
This epic tour began within the California Bay Space and headed east, the place they stopped at main Patagonia markets, smaller markets, school campuses, transit stations, native companies, and out of doors group boards.
At every cease, Worn Put on tour group members mended and repaired used clothes, shared useful ideas with DIYers, and offered used Worn Put on merchandise by means of Delia’s pop-up store.
The company documented the complete journey on social media and bolstered that with PR and guerilla advertising techniques, so Delia arrived at every cease to excited crowds. On the finish of the 5,000-mile journey, they realized that they’d over 11,000 tour attendees, an 88% merchandise sell-through charge through the tour, and practically 700,000 web page views on the Worn Put on touchdown web page.
Takeaway
Taking the expository method (however with out quotes), Amp Company succinctly describes the measures it took to succeed in younger individuals with Patagonia’s message. Nevertheless, on the finish, it boldly lists the outcomes it bought for Patagonia, which ties up the exposition properly.
9. “WorkDay Puts Evisort’s Connected Contract Intelligence to Work—and It Delivered,” by Evisort
The authorized operations group at WorkDay, a pacesetter in enterprise cloud purposes for finance, HR, and planning, realized that the corporate might save lots of of 1000’s of hours by automating contract information processes. The group posited that by streamlining their contracting processes utilizing AI, the group might join the contract information to find info rapidly.
When the group proposed this to the enterprise, they have been instantly on board and began on the lookout for instruments that may carry out this operate. They ultimately discovered Evisort. Utilizing the Evisort platform, Workday’s authorized group have been capable of get time again. They used the platform for large-scale/world tasks with a number of search parameters, and related that information to different platforms, together with Salesforce.
The Workday authorized operations group additionally applied a number of Evisort consumer ranges — starting from customers who don’t regularly use the platform to those that use it every single day.
By partnering with Evisort, Workday was capable of optimize its authorized operations, reaching a whopping 3,500% return on funding.
Takeaway
Proper beneath the title, Evisort supplies a brief blurb that summarizes the complete case research. This helps readers who’re unable to learn the entire thing at that second have an thought of what Workday is and the way Evisort helped the corporate obtain an ROI that top.
This blurb will increase the possibilities of readers returning to learn the case research or downloading it for perusal later.
10. “Flexible Data Processing for Land Usage,” by Cloudflight
This case research describes the Copernicus Land Monitoring Service (CLMS), a European program for monitoring the Earth. Cloudflight explains that the CLMS has three elements, the second of which Cloudflight is at present growing (the CLC+ Core).
The case research goes on to explain the problem of growing a system that covers the whole thing of the EEA-38 + UK States and takes in tons of information, whereas remaining user-friendly and intuitive. It then describes the answer: The Cloudflight group created a blueprint that reveals the alternatives to grab and greatest practices to undertake to make the system appropriate for end-users whereas processing enormous portions of information.
Takeaway
This case research is extremely specialised, and I don’t absolutely perceive what the CLMS does and its significance. However, that’s the purpose. In case your business is deeply technical, don’t shrink back from utilizing jargon to explain what you do. It’s an effective way to indicate prospects that you just’re passionate concerning the business and usually are not simply attempting to get their enterprise.
11. “Twinkle Twinkle Little One Grows Revenue by 80% with Shopify POS,” by Shopify
Twinkle Twinkle Little One, based by Rachel and Corey Glasson, is a Chicago-based premiere child and baby boutique that sells issues dad and mom have to care for his or her infants, like cribs, dressers, automotive seats, clothes, and so on.
The problem this firm confronted is that the POS they used didn’t combine nicely with the model’s e-commerce instrument. Consequently, workers needed to manually cross-reference stock portions on each methods to keep up accuracy. Not solely was this time-consuming and irritating, but it surely was additionally imperfect and so they typically acquired orders for gadgets that have been truly not in inventory.
To unify the gross sales channels and streamline the enterprise’ operations, the Glassons determined emigrate to Shopify POS, which built-in seamlessly with the model’s QuickBooks Desktop Accounting Software program.
Since this migration, Twinkle Twinkle Little One has grown its income by practically 80% year-over-year (YoY), lowered back-office duties, and streamlined its gross sales, stock, and monetary reporting.
Takeaway
Proper beneath the title is a blurb that makes it clear that the Glassons have been utilizing different instruments earlier than Shopify. Since potential clients who learn case research are probably attempting to decide on which instrument to go for, it is a nice approach to present the worth your product supplies (in comparison with your rivals).
12. “How BlueBridge One Uses Happeo for Knowledge Management,” by Happeo
BlueBridge One is a number one Oracle NetSuite answer supplier with workplaces in Johannesburg, Cape City, the UK, and Romania. The corporate has over 80 staff who’re all well-versed with the product and are consultants of their subject.
That they had one downside, although: an overload of data. Additionally, with workplaces in several geographic areas and most staff working remotely, it was tough to collaborate and share info.
So, the BlueBridge One group got down to discover a instrument that may function a common supply of reality. And so they discovered Happeo, which proved to be extra than simply an intranet. It was additionally a social platform that bridged the hole between BlueBridge One’s workplaces and deepened the bond between colleagues.
Takeaway
Your entire case research is sort of solely composed of direct quotes from Lameshnee Chetty, BlueBridge One’s Information Supervisor. In reality, the case research begins by introducing Lameshnee, somewhat than the corporate itself. It is a nice approach to humanize your consumer and provides readers somebody they’ll relate to within the case research.
13. “Red Sox Season Campaign,” by CTP Boston
In contrast to most case research, which learn like weblog posts, this one by CTP Boston is structured in a touchdown web page model. It particulars how CTP Boston created the annual Opening Day TV Spot for the Boston Crimson Sox, which it has been doing for over a decade because the group’s company associate.
Under the hero video, the web page reveals the awards that CTP Boston’s work has garnered, together with an Emmy and a Hatch award. This lends credibility to the work that the company does and speaks to their experience. After this, it briefly explains the problem CTP Boston confronted with that 12 months’s marketing campaign and the concept with which they approached the execution.
Then, the web page confirmed a core metric: The Opening Day Spot earned over 1 million impressions inside the first two weeks of airing, which is spectacular.
Takeaway
This touchdown page-style case research takes the “present, don’t inform” method severely. The web page opens with a video of the Crimson Sox group on the sphere, which units the temper for the opposite movies of participant spotlights on the web page. There are additionally visuals from the print marketing campaign and social media executions, in addition to campaigns from earlier years.
It is a nice approach to present the work that you could create to your shoppers in addition to your vary and adaptableness.
14. “Reimagining the B2B Web Experience for a Challenger Digital Experience Platform,” by Real
This case research covers Real’s partnership with Acoustic, an unbiased cloud advertising platform that helps entrepreneurs “unleash their brilliance.” Acoustic was constructing a brand new model in a crowded advertising expertise area and employed Real, a digital expertise company, to create an internet site that’ll assist them stand out from the group.
And that’s what Real did! The corporate created a shocking web site that put the wants of entrepreneurs and IT professionals on the middle, serving to website guests determine the options they wanted. So, as a substitute of speaking about what Acoustic does, the web site centered on what Acoustic’s target market wanted.
This method helped Acoustic get a 49% improve in type submissions, 212% improve in cell type submissions, and a 72% improve in advertising certified lead submissions.
Takeaway
In brief, punchy sentences, Real described at the start what it did for Acoustic and the outcomes the work introduced. In equally punchy paragraphs (with a lot of white area), it gave an summary of Acoustic and what it wanted, a testimonial from Acoustic’s CMO, and three takeaways from Real’s method to Acoustic wants.
Having takeaways in your case research (or weblog put up, as in my case) is an effective way to indicate your course of and the way you method consumer work.
15. “Using Apptio Targetprocess Automated Rules in Wargaming,” by Apptio
Apptio’s case research for Wargaming summarizes three key items of data: the objectives, the obstacles, and the outcomes. It makes use of bullet factors and brief sentences to convey the message, so as a substitute of studying by means of lengthy blocks of textual content, you’re capable of get the message instantly.
Now, if you happen to really feel that there’s context lacking otherwise you don’t fairly perceive how Apptio helped Wargaming, there’s a 10-minute video within the header the place Yulia Ivantsova and Diana Paliychuk (Undertaking Supervisor, EPMO) at Wargaming reply questions and provides extra context into how Wargaming leveraged Apptio for its processes.
Takeaway
In the event you’re capable of movie an interview with a pacesetter from the corporate that employed you or used your product, that’s an effective way to humanize each your model and your consumer’s model, and get their unfiltered ideas as to how they determined to associate with you and the outcomes you’ve introduced them.
Once you do that, you don’t have to write down a complete weblog put up explaining the complete course of. You would simply take Apptio’s route and write a 14-line abstract damaged down into sections.
16. “Coca-Cola Wins With First-to-Market Playable Ads,” by Uber
Uber isn’t only a rideshare firm; it’s additionally an promoting firm, as its assortment of case research proves. A type of case research is that this one which concisely describes how Coca-Cola partnered with Uber to interact clients through the 2023 FIFA Girls’s World Cup in Australia and New Zealand.
With the first-to-market Playable Advert, the enduring model focused sports activities followers, vacationers attending the occasion, and Uber Eats grocery consumers. Customers might play a branded sport inside a Publish-Checkout Advert to unlock a particular Coke low cost.
The technique for Coca-Cola bought 21%+ new buyer redemptions, 40+ secs common taking part in time, and 90%+ sport completion charge throughout each Australia and New Zealand.
Takeaway
The blurb and the outcomes from Coca-Cola’s marketing campaign take up over half of the complete web page. This speaks to how efficient it’s to place the outcomes entrance and middle after which construct the remainder of the narrative from there.
17. “Discovering Cost Savings With Efficient Decision Making,” by Gartner
Gartner collaborated with Charleston County College District, the second largest district in South Carolina, to offer insights on how Charleston IT leaders can streamline the decision-making course of and decide the optimum IT safety framework for the enterprise.
With Gartner’s assist, the IT leaders have been capable of save time on discovering long-term value financial savings initiatives. They have been additionally capable of speak about present IP addresses and their potential to convey extra finances to the district price north of $1 million.
Takeaway
You do not all the time want a ton of textual content or a video to convey your message — typically, you simply want a number of paragraphs and bullet factors, like in Gartner’s case research. Gartner does a implausible job of rapidly offering the elemental statistics a possible buyer would wish to know, with out boggling down their readers with dense paragraphs.
18. “Bringing an Operator to the Game,” by Redapt
This case research instance by Redapt is one other nice demonstration of the ability of summarizing your case research’s takeaways proper in the beginning of the research. The blurb describes in a single sentence the sort of firm that wanted Redapt’s providers, what they aimed to attain, and the way Redapt helped them obtain it.
The case research goes on to incorporate three easy-to-scan columns: “The issue,” “The answer,” and “The end result.” In these sections, Redapt explains that the corporate had on-line gamers from around the globe and was attempting to transition from operating its apps on VMs to utilizing a contemporary improvement surroundings centered round containers.
They employed Redapt, which helped them transfer to DevOps, containers, and Kubernetes. Due to this, the corporate was capable of speed up its sport improvement course of and lower prices, whereas decreasing the necessity for always-available personnel.
Takeaway
Like Redapt, you’ll be able to break your case research down into simply digestible sections. Additionally, use coloured sections, just like the “second of readability” and “finish consequence” sections on this case research. With this addition, you’ll be able to spotlight the “turning factors” for each you and your consumer once you have been working towards an answer.
19. “The Soundtrack to Growth: A Spotify Marketing Case Study,” by NoGood
Somewhat than exploring the way it helped a consumer, this case research by NoGood, a development advertising company, explores the advertising methods that Spotify employed to grow to be the worldwide phenomenon that it’s in the present day.
This deep dive covers the three pillars of Spotify’s technique — Personalization, Emotion, and Information — and does a superb job explaining Spotify’s target market and the corporate’s method to the 4 Ps: Product, Value, Promotion, and Place.
The case research explains how Spotify makes use of machine studying to determine every consumer’s listening habits and historic behaviors. It then makes use of that information to foretell what they may wish to hearken to sooner or later, even going so far as getting an AI DJ to curate a playlist only for them.
The case research additionally talks about how the corporate makes use of the information it collects from its 640 million users to run relatable and humor-filled campaigns, together with the favored Spotify Wrapped, which leverages customers’ feelings (reminiscence and nostalgia, largely) and makes them really feel like a part of a group.
Takeaway
Your case research don’t all the time must be about your shoppers, particularly if you happen to’re a service-based enterprise. It may be about different profitable companies that suit your preferrred consumer profile.
Doing deep dives into these companies tells potential shoppers that you just’re an professional in your subject. You’ll present prospects that they’ll belief you to give you methods that may work for them.
Digital Advertising and marketing Case Examine Examples
20. “Smartling Generates $3.7M of Pipeline With Product-Led Content,” by Omniscient Digital
Omniscient Digital is a premium content material advertising company that helps software program firms develop utilizing search engine marketing and content material. In 2021, Smartling, a language translation platform, partnered with the company to extend model consciousness and conversions.
Earlier than that, they’d been fighting garnering natural site visitors and conversions, which was dangerous for enterprise, seeing as they relied on content material to succeed in new clients. After they misplaced their in-house author and subject material professional (SMEs), they knew they needed to search exterior assist. After attempting a number of companies with little to no outcomes, they discovered Omniscient Digital.
After the preliminary assembly, the Omniscient group was capable of pinpoint Smartling’s challenges and objectives. Then, Omniscient set to work researching and interviewing SMEs to study extra concerning the translation administration business and Smartling’s target market. The group additionally audited Smartling’s present content material utilizing Google Analytics, Google Search Console, Ahrefs, and so on.
The info they found helped the group construct a product-led search engine marketing technique and content material roadmap that concerned creating new content material, optimizing present content material, and constructing high-value backlinks. The intention was to seize searchers with high-conversion intent who matched Smartling’s target market.
And it labored!
From 2022 to 2024, the Smartling weblog had a 118% increase in natural weblog site visitors and a 31,250% improve in weblog conversions. All of this amounted to $3.7 million in pipeline.
Takeaway
The title of the case research is gripping, what with the point out of $3.7 million in pipeline. Instantly, Omniscient Digital bolsters this declare by exhibiting three metrics (improve in weblog conversions, sitewide conversions, and ROI on natural search program).
This method piques readers’ curiosity additional, encouraging them to learn on and discover out simply how these numbers have been achieved.
21. “How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year,” by Fractl
Taking the identical net web page method as CTP Boston, Fractl, a digital advertising company, confirmed the way it helped Porch, a house enchancment market, earn hyperlinks from 931 distinctive domains in a single 12 months. However that’s not all Fractl helped Porch obtain.
Just under the hero part is a rundown of metrics exhibiting the total outcomes of the marketing campaign Fractl ran for Porch, together with 23K+ month-to-month guests added, 3,500+ press mentions, and TV protection by Whoopi Goldberg on The View, amongst different feats.
Earlier than delving into the reason of the way it achieved that, Fractl employs photos to offer readers a visible thought of Porch’s outcomes, together with screenshots of the analytics, logos of some firms and publications that talked about Porch, and a map of the states that talked about Porch.
Then, the case research explains the engagement highlights in additional element to offer readers extra context into these achievements, together with optimistic responses and suggestions from publishers they reached out to on Porch’s behalf.
Takeaway
Begin your case research by stating the important thing outcomes, like Fractl does, as a substitute of placing the outcomes all the best way on the backside. Let photos communicate for you by incorporating graphs, logos, and icons all all through the case research. Additionally, embody first-person accounts, if relevant, so readers can think about the outcomes they’ll get in the event that they rent you to assist them.
22. “In-Depth Performance Marketing Case Study,” by Change
Change is a world advertising company based mostly in Malta that knocks it out of the park with a case research not like any I’ve seen. In 13 pages, Change dives deep into the way it helped its consumer (whose identify it didn’t reveal) with their Search and Fb Advert campaigns, which they have been operating in-house.
On the duvet web page, Change famous that it helped this consumer improve ROI by 2,000% in simply six weeks, positioning the case research as a “efficiency advertising” case research.
With intelligent multi-approach methods, break up testing, and advert optimization, Change was capable of elevate the consumer’s Search ROI from 1.2x to 19x in a number of months and the Fb ROI from 1.07x to 35x in the identical interval.
Takeaway
As a substitute of the common 1-page case research, do a deep into the outcomes you’ve achieved to your shoppers. Specify the outcomes you helped them obtain from the bounce, after which clarify, step-by-step, the method(es) you took to assist them obtain these outcomes.
To showcase simply how efficient your methods have been, embody business benchmarks inside your case research, like Change does. Then, finish with a name to motion on how readers can get in contact with you in the event that they want your providers.
23. “Money Keywords Digital Marketing Case Study,” by Cognism
Like Change, Cognism’s method with this case research is in-depth. As a substitute of speaking a couple of consumer, the author explores Cognism itself and the way its entrepreneurs use key phrases reminiscent of cash to assist it develop.
The case research recognized key points with Cognism’s search engine marketing that induced them to lose SERP rankings and see a decline in seasonal site visitors. It introduces their distinctive thought of fixing search engine marketing challenges with cash key phrases.
These are high-intent key phrases that entice ready-to-buy guests. By introducing such concepts and spreading them, Cognism tried to enhance model consciousness amongst its viewers.
Cognism additionally talked about its backlink technique, detailing the way it focused high-authority web sites and tracked their progress every quarter. They used visitor running a blog, leveraged outreach, and created linkable content material to enhance SERP rankings and increase area authority.
In addition they gave examples of instruments like HockeyStack, which helped with information visualization and used metrics like demo requests, generated offers, and income as outcomes.
Takeaway
In the event you simply applied a profitable technique to your personal web site/social media/e-mail record, make a case research about it. Discuss your course of intimately and the instruments you used for execution to advertise your concepts in your area of interest and acquire authority.
24. “How Persona-Focused SEO Brings Preply 25K New Visitors Every Month,” by Animalz
Animalz is without doubt one of the main content material advertising companies for B2B SaaS firms, and it makes use of a variety of content material methods to cope with its shoppers’ distinctive challenges. A type of shoppers is Preply, an internet language-learning market.
With over 1,000 search-optimized pages (a lot of that are backside of the funnel (BOFU) content material), Preply depends closely on search engine marketing to draw new clients.
Nevertheless, after its $70 million it acquired in funding, the corporate wished to spend money on higher search engine marketing to determine extra potential clients greater up the funnel. It additionally wished to extend its natural site visitors, which had plateaued for a lot of the primary half of 2023.
This case research meticulously explains what Preply wished to attain, the place they have been in the mean time they partnered with Animalz, the steps that the Animalz group took to construct and execute a successful technique for the corporate, and the outcomes of that technique.
Takeaway
It’s one factor to record the challenges your consumer was dealing with previous to partnering with you; it’s fairly one other to explain, intimately, the stage they have been on the time of partnership.
In your case research, exhibiting readers what your consumer was experiencing earlier than they employed you units the muse for explaining the progress they made after you executed the technique. It places the outcomes into perspective.
25. “Online Revenue Increased by 27% and Offline Revenue by 44%,” by The Social Shepherd
The Social Shepherd is an award-winning social first company, and the consumer they mentioned on this case research is GoCustom Clothes, a customized clothes firm. On this case research, The Social Shepherd gave a fast overview of what the consumer firm does, and its objective: to develop gross sales by means of paid digital promoting, whereas reaching a blended goal ROAS of 460%.
The following part particulars what The Social Shepherd did to assist the consumer, which included analyzing previous efficiency after which utilizing this info to replace the account’s constructions.
It additionally strategized round each on-line and offline income era and created an intensive vary of secondary conversions to grasp how the offline income was being generated. This helped the company plan the funding to assist the conversions and get the anticipated returns for GoCustom Clothes.
This method yielded spectacular outcomes for the consumer: it elevated each on-line and offline income by 27% and 44% respectively and achieved a blended ROAS of 474% (which was above their goal of 460%). On the finish, The Social Shepherd famous that GoCustom Clothes plans to extend their finances for 2024, and is working with the company to launch a paid media marketing campaign on LinkedIn.
Takeaway
In your case research, define your consumer’s objectives to current clear aims for readers. Then, clarify the way you assist them obtain these objectives, the outcomes, and the way the consumer plans to additional their partnership with you (if relevant).
26. “LinkedIn Advertising Case Study for Healthcare Communication Company,” by Directive Consulting
Directive Consulting’s case research for TigerConnect’s advert marketing campaign supplies a transparent narrative of the latter’s problem, technique, and outcomes. The case research begins with a short overview of what TigerConnect does and the way it helps medical doctors, nurses, sufferers, and care groups talk with each other.
Then, it boldly reveals the outcomes it bought for the corporate: 31% improve in paid leads QoQ, 111% improve in total visits from LinkedIn QoQ, and 71% lower in cost-per-acquisition QoQ. Directive Consulting achieved these outcomes by serving to TigerConnect nail its focusing on for paid adverts.
Since TigerConnect serves a really particular vertical of healthcare professionals, the focusing on pool for paid adverts is de facto slender, and typically, they don’t goal the best key phrases, which causes them to lose cash.
So, they enlisted Directive Consulting’s assist, and the company determined to make use of LinkedIn to focus on potential shoppers on the high of the funnel and information them down the funnel towards conversion.
This technique was very profitable, because it helped TigerConnect solidify a top-of-funnel paid technique and hit their quarterly objectives.
Takeaway
Give related context within the consumer overview part, so readers have important background info on the consumer. Then, provide a step-by-step breakdown of your technique, together with preliminary actions and subsequent changes. This helps readers perceive the reasoning behind every determination.
27. “Siege Media’s Digital PR Helped Vena Solutions Win 300+ High-Authority Links,” By Siege Media
Siege Media’s case research for Vena Options illustrates how the previous helped the latter recover from 300 high-quality backlinks.
On the time, Vena Options, a platform that helps monetary planning and evaluation (FP&A) groups use Microsoft Excel to its fullest potential, wanted a content material advertising company to create weblog posts that will rank and herald high-authority hyperlinks from respected information sources.
So, they employed Siege Media, a high advertising company, that set to work creating shareable top-of-the-funnel (TOFU) content material, together with statistic-centric posts that inspired others to hyperlink again to Vena as an authority within the FP&A business. In a couple of 12 months, the Vena Options weblog noticed a 197% improve in natural site visitors worth and 216% extra hyperlinks throughout a number of weblog posts.
Takeaway
Let the visuals communicate by together with examples of the particular work you probably did to your consumer and graphs exhibiting the outcomes. That is particularly helpful if you happen to’re a branding and/or advertising company.
Begin Creating Your Case Examine Right now
After researching and scripting this piece, I spotted there are numerous methods to construction a case research — all the things from a quick-read weblog put up or a standard net web page format, to long-form PDF reviews and even a compilation of graphs exhibiting outcomes and information logos showcasing media mentions.
Generally, it’s simplest to write down out of your firm’s perspective, however different instances, telling the story from the consumer’s viewpoint brings a extra private contact. I realized that you could even combine issues up with a number of bullet factors supported by a video interview that includes leaders from the consumer firm.
I believe it is best to decide no matter format helps you greatest spotlight the outcomes you achieved to your consumer. However if you happen to’re undecided which construction to decide on, be at liberty to obtain these free case research templates and begin experimenting!
Editor’s observe: This put up was initially revealed in August 2018 and has been up to date for comprehensiveness.
