When Kat and Mike Stickler divorced, their largest problem was splitting up their shared TikTok account with tens of millions of followers that generated a ton of earnings, however they weren’t alone. WSJ reports. A rising variety of {couples}, and divorce attorneys, are battling the way to worth social media accounts and who retains what when a pair breaks up.
In her case, Kat Stickler gained management of the couple’s TikTok account, and the elevated viewership helped her purchase a brand new apartment. As for her husband, his YouTube account has shrunk. It’s reported that he has transitioned to a gross sales place.
It could sound humorous, however on condition that social media platforms can present significant financial alternatives, not solely dividing these property but in addition establishing future development potential is not any joke. .
“My social media is my resume,” influencer Vivian Tu informed WSJ. Tu, who posts about monetary literacy, clearly has this theme in thoughts. Earlier than getting married in June, she wrote a prenuptial report itemizing her social media accounts.
