A creator just lately requested me, “Are you planning on doing long-form video on Instagram?” The reply isn’t any, and I wish to clarify why.
Instagram does loads of issues, however at its core it actually does two issues: first, it connects you with your folks, and second, it helps you discover your pursuits, normally by means of short-form video.
The 2 are literally symbiotic. If I giggle out loud at an awesome video of a comic doing a little bit of a routine, I will ship it to somebody I do know will giggle simply as loud as me. Or in my case, if I see a spotlight of an awesome soccer objective or transfer, I will ship it to somebody who loves soccer as a lot as I do. So it is all about connecting with associates past your individual pursuits.
We have discovered that long-form video does not mesh nicely with different work. In the event you watch a 10- or 20-minute video, you are much less prone to see your folks’ content material, you are much less prone to work together with your folks, and also you’re much less prone to truly ship that content material or that video to your folks. So we’re not going to go after that enterprise, as a result of connecting individuals with their associates is a part of our core id, and we do not wish to undermine that id by going after long-form video.
That is not at all times the case with short-form movies, however it may be. We attempt to prioritize short-form movies which are. Let me know what you assume within the feedback. I am certain there are loads of heated opinions on this topic. Peace within the meantime.