Wednesday, April 17, 2024
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In my half-decade as an search engine marketing content material marketer, I’ve spent a superb chunk of my time both testing or working with any variety of free web site builders: CMS Hub,,, Wix, Weebly, Webflow, you title it.

These web site builder instruments have been important for me to publish content material, both for my present employer or for my aspect initiatives. I’ve subsequently been in a position to get properly acquainted with their capabilities over time.

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However should you’re new to the web site builder recreation, you may be confused about the place to begin. What’s the most suitable option should you don’t know the way to code? And which is budget-friendly? I’m going to cowl that and extra. First, let’s go over the fundamentals.

Desk of Contents

In the event you’ve been contemplating building a website for a while, then you definitely’re possible aware of your choices. The commonest methodology is shopping for a website hosting plan and a site title, after which putting in your most well-liked CMS in your web site, equivalent to or Joomla.

From my expertise, the issue with this selection is that whenever you set up WordPress or Joomla out of the field, it doesn’t include a handbook or web page content material. With this methodology, my web sites began as clean pages, which meant that except I employed a developer or spent numerous time constructing it, the consequence would look unfinished and unprofessional. 

When testing out free web site builders equivalent to CMS Hub or, I discovered that I may shorten my workflow significantly. As an illustration, the themes got here with placeholder textual content and pictures making my web site really feel extra full than if I’d began with an out-of-the-box CMS.

How I Examined the Finest Web site Builders

When looking for the perfect web site builders for this submit, I thought-about workflow to be crucial issue. Is it simple to arrange an internet site from the beginning, or do you want in depth time and expertise to do it?

Chances are high, should you’re searching for a free web site builder, you’d just like the set as much as be painless and seamless. For that cause, I selected instruments that had:

  • The usual required options: placeholder content material, running a blog instruments, search engine marketing instruments, mobile-optimized and responsive, and templates and themes
  • A completely free possibility with sturdy capabilities out of the field — no have to improve at each flip
  • A comparatively simple workflow from signup to completion

With that, let’s go over the best possible web site builders I’ve used and examined earlier than.

1. Finest Free Web site Builder for Rising Companies: HubSpot Drag-and-Drop Website Builder

best free website builder: HubSpot

Get started with HubSpot’s free drag-and-drop builder!

I use HubSpot’s drag-and-drop website builder (inside CMS Hub) as a content marketer on the HubSpot blog team and have used it for two of my side website projects.

Hands down, this is one of the best website builders available for free — not only because of the ease of signing up, but also because it includes built-in tools for a handful of other functions, such as marketing and sales.

The website creation process is so easy, anyone could do it — mainly because the setup dashboard includes an interactive checklist for you to build your site step-by-step.

I loved this signup workflow when I was building a few side projects. It’s one of the best in terms of user- and beginner-friendliness.

best free website builder: HubSpot full checklist

Once you install a free theme, you start customizing the site right away with your preferred colors and fonts.

The bar at the top of the page shows you where you are on the setup workflow, which is supremely useful for skipping between tasks. Note that this is only active during the onboarding phase.

best free website-builder: husbpot task

After you’re finished, you’re taken right back to the user guide, where you can begin exploring HubSpot’s suite of tools for business. You also have the option of connecting a custom domain, which is free.

All you have to do is buy the domain through a domain registrar such as GoDaddy, and then go through the domain connection process.

This might be the most difficult part of signup due to the verification step. But you can always move forward with a free HubSpot domain name, which looks like this:

[randomly generated token]

It’s not beautiful and is definitely my least favorite feature, so I’d recommend moving forward with a custom-branded domain.

best free website builder: HubSpot checklist

Now, it’s time to edit our site. The website editing process is a little more compartmentalized than in other tools.

Others might take you to the page editor right away, but HubSpot takes you to the entirety of its suite dashboard, allowing you to access its marketing, sales, and service tools in addition to its website tools (located under the “Marketing” menu).

To access it, simply go to Marketing > Website > Website Pages.

best free website builder: hubspot menu

Then, click Create. Something I loved here was the option to create either a website page or a landing page. This makes HubSpot a great fit if you’re using your site to drive leads in any capacity.

best free website builder: creating a new page in HubSpot

After you create your first page, the process is then easy and familiar. You can choose a template, but be sure to install a theme first (which is part of the setup workflow).

The free themes and templates are very good, and the HubSpot marketplace gives loads of choices.

That stated, most themes are business-oriented; should you’d prefer to construct an artsy or eclectic web site, different web site builders embody extra “enjoyable” designs.

best free website builder: HubSpot themes

One factor I cherished was which you could swap between themes and blend and match them. Different instruments don’t help you use completely different themes on the identical website, so CMS Hub is a superb selection should you’re involved about restricted design choices.

When you’ve chosen your template, you’re prepared to start modifying. CMS Hub pulls in demo content material so you’ll be able to see what your web page will appear to be whenever you’re completed.

I can’t inform you the quantity of instances I’ve used a template on WordPress, solely to get a totally clean web page with the “Hiya World!” heading. The demo content material is a particular plus.

Lastly, the drag-and-drop web page builder is nothing to scoff at. The web page builder works based mostly on modules, which you drag onto the web page.

It then creates a dwell factor you’ll be able to edit instantly, permitting you to see your modifications in real-time, as a substitute of to having to open a preview tab.

best free website builder: HubSpot page builder interface

One other factor I cherished is that it’s simple sufficient to make use of for a newbie but in addition provides builders the power to create superior customized modules and tinker with the positioning’s supply code.

As an illustration, you’ll be able to add a customized CSS stylesheet in your settings.

best free website builder: HubSpot developer customization

Right here’s the spectacular half: For all of its simplicity and user-friendliness, HubSpot’s web site builder is greater than geared up to deal with business-level calls for, with advertising, gross sales, and repair software program already built-in.

Most of these are free to make use of on the fundamental tier, permitting you to ship an electronic mail a month, for instance, and use HubSpot CRM with out paying a single cent.

In fact, it comes with all the things you should construct an internet site, together with content material administration system (CMS) instruments, themes and templates, safety features, and a built-in content material supply community (CDN) to make sure pages load shortly.

Total, I can’t suggest this instrument sufficient for any sort of enterprise that wishes greater than a fundamental web site builder.

Core Options
  • Contains website hosting
  • Personalization (because of HubSpot’s CRM)
  • Safety
  • Responsive themes and templates
  • The free model shows HubSpot’s branding
  • If you wish to construct customized modules and templates, you’ll have to study HuBL, HubSpot’s templating language

A restricted free plan is offered. The premium CMS plans with further options begin at $23 a month when billed yearly.

Manufacturers Utilizing HubSpot

2. Finest Free Web site Builder for Rookies:

best free website builder: wordpress home page

I can’t rely the variety of websites I’ve constructed for enjoyable. It’s simple to enroll, it’s free, and its included area title isn’t as ugly (and extra recognizable) than others on this checklist. “” has a pleasant ring to it, proper?

First, although, I’d prefer to level out that is completely different from is a free, fully-hosted website-building service, whereas is a content material administration system you’ll be able to set up in your web site.

In the event you’re searching for a easy free web site builder, is the way in which to go. However if in case you have a bit little bit of web site improvement information and are keen to study the ins and outs of WordPress internet hosting, is a superb selection.

For this checklist, although, I like to recommend Why? It’s an all-in-one possibility that doesn’t require you to purchase separate WordPress internet hosting or check out completely different WordPress web page builders.

It’s not as customizable as, nevertheless it’s greater than adequate for novices, bloggers, and hobbyists. As a result of free tier’s limitations on bandwidth and lack of CDN, enterprise house owners ought to in all probability take into account one other instrument.

Similar to CMS Hub, establishing your web site on may be very simple. Because it guides you thru the setup course of, WordPress will ask you about your targets and instantly immediate you to decide on a free theme to your web site.

best free website builder: Wordpress themes

The themes are trendy and mobile-optimized — I used to be stunned to search out that I preferred fairly a couple of of the designs. Once I’ve used WordPress previously, I discovered the themes lackluster, nevertheless it appears to have up to date its library.

From there, WordPress will take you to an abbreviated guidelines that’s just like HubSpot’s. By the point you’ve picked your theme, you’ve already accomplished the primary three steps.

All you need to do is publish your first weblog submit, edit the web site’s design, and launch your website.

best free website builder: wordpress checklist

Remember that the positioning remains to be within the naked minimal levels — you continue to want to enter the dashboard and add pages and content material.

Sadly, on the free model, you’ll be able to’t set up plugins, together with the HubSpot WordPress marketing plugin.

Now, let’s discuss concerning the drag-and-drop web page builder.’s is rather more minimal than different choices on this checklist, and that’s as a result of it primarily consists of plain content material codecs equivalent to paragraphs, headings, lists, and tables.

A disadvantage for me is that it’s not a dwell editor, so you’ll be able to’t see your modifications on the web page with out previewing it on one other tab.

If you’d like dwell modifications and previews, I’d suggest trying right into a free web site builder with a WYSIWYG editor like Webflow (mentioned additional beneath).

That stated, its simplicity makes it an amazing possibility for novices simply beginning to construct their first web site — no have to fiddle with difficult modules.

best free website builder: Wordpress editor interfaceIn case you are searching for extra built-out modules — equivalent to banners, headers, pre-built sections, and extra — you’d be higher off with an internet site builder that provides these choices on the free tier, equivalent to HubSpot’s CMS Hub or Webflow.

Core Options
  • Massive assortment of themes
  • Cell-friendly and optimized for search engine marketing
  • Managed web site internet hosting and safety
  • Customizable
  • Versatile
  • Cell and desktop apps accessible
  • The free model shows advertisements
  • Extra limitations in comparison with
  • Though intuitive, it’s harder to study than different drag-and-drop builders

A restricted free plan is offered. Premium plans begin at $4 a month when billed yearly.

Manufacturers Utilizing

3. Finest Free Web site Builder for Ecommerce Web sites: Weebly


Weebly is a traditional web site builder that provides a novel bundle of website hosting, area registration, internet design, and built-in ecommerce capabilities.

This final function is of observe as a result of, with different instruments on this checklist, like WordPress, you’d have to put in an ecommerce plugin to begin a store, and even on CMS Hub, you’d want a third-party integration.

On Weebly, you’ll be able to open a retailer as a part of the sign-up course of. Due to this, I extremely suggest it should you’d prefer to construct an ecommerce web site. This web site builder already integrates with Sq., a well-liked on-line fee gateway.

As a part of my check, I created an internet site for an internet retailer. What I preferred about this a part of Weebly’s setup is that it’s so easy — you don’t need to go on and on about your targets or the kind of web site you’d prefer to construct.

In the course of the subsequent few phases, you’ll select a reputation to your retailer and designate the kind of merchandise you’ll be promote. I’m undecided what this step is for — it should be for metadata or for Wix’s monitoring functions, nevertheless it’s good to fill out both approach.

best free website builder: weebly store questionnaire

As with CMS Hub and, you’ll be prompted to decide on a theme. In the event you’re establishing an ecommerce web site, Weebly will robotically type the themes so that you simply get storefront choices first — no have to go attempting to find them.

I discovered the theme choice rather less numerous than different choices on this checklist, however the choices are cheap free ecommerce website builder.

best free website builder: weebly store themes

Whereas testing this web site builder, I additionally discovered that it gives a nifty product itemizing instrument that permits you to arrange your stock on the market instantly.

I cherished how simple and easy this was, and it is an amazing match for somebody who’s attempting out ecommerce for the primary time.

best free website builder: weebly product builder

And, nice information: Weebly, just like the earlier instruments, features a guidelines to work by means of to arrange your retailer appropriately. 

best free website builder: weebly checklist

I’ve used Weebly earlier than and have deserted it attributable to a laggy web page editor. Throughout my check this time, I discovered that the drag-and-drop editor remains to be considerably laggy however extra serviceable than after I was utilizing Weebly for enjoyable.

best free website builder: weebly page builder interface

It consists of the usual textual content, picture, and wealthy content material modules, with extra selection and complexity than’s choices.

It additionally options useful search engine marketing instruments and sources to get you began with an search engine marketing technique, which is an important and unavoidable a part of having an internet site as a result of, with out it, individuals may by no means know your web page exists.

Core Options
  • Drag-and-drop editor
  • Built-in CMS resolution
  • Free SSL certificates
  • search engine marketing instruments
  • Analytics and reporting
  • Useful search engine marketing useful resource instruments
  • Good collection of paid and free apps within the app middle
  • The free plan has ecommerce performance
  • Restricted selection of themes
  • The free and fundamental paid plans show advertisements
  • Restricted search engine marketing performance

A restricted free plan is offered. Premium plans begin at $6 a month when billed yearly.

Manufacturers Utilizing Weebly

4. Finest Free Web site Builder for Internet Builders: Webflow

best free website builder: web flow

Webflow is a implausible free web site builder for these with extra coding expertise and who’d like a extra customizable web site builder instrument.

Due to its means to incorporate a number of workspaces and a number of web sites for shoppers, I particularly suggest it for freelance internet builders and companies.

(And should you occur to be a fan of Adobe Artistic Cloud, you’ll discover that Webflow has an analogous UX — one other plus.)

Webflow is a winner in terms of the setup workflow. Straightaway, you’ll have the choice to construct an internet site to your firm, your shoppers, or your self. I selected “Shoppers” to check its capabilities for freelancers and companies.

best free website builder: webflow setup

Subsequent, you’ll be requested to establish the kind of web site you’re constructing. Weblog web sites are an possibility, however should you’re planning to begin a weblog, I like to recommend CMS Hub or as a substitute.

Each of these provide highly effective running a blog choices and a way more beginner-friendly interface.

I used to be stunned to see that Webflow consists of completely different workspaces, one thing I didn’t run throughout in different instruments (besides CMS Hub, which lets you have entry to completely different portals).

This makes Webflow a superb selection for big groups the place you might need completely different workspaces relying on permissions or job perform.

best free website builder: webflow workspaces

The free theme choice in Webflow is, although restricted, superb. I informed the instrument I wished to create a portfolio web site, and it robotically steered a portfolio theme for me to attempt.

best free website builder: webflow themes

After you select a theme, you’ll be taken right away to the web site builder. Webflow’s web page builder is difficult and the educational curve is steep. Whereas the instrument features a setup guidelines, it’s not so simple as others on this checklist.

As an illustration, straight away, you’ll be prompted to vary CSS lessons straight away — which might be daunting should you’re new to internet improvement.

best free website builder: webflow checklist

The precise web page builder, although, is fairly acquainted. You may add HTML parts equivalent to sections, containers, divs, lists, buttons, headings, and so forth.

The instrument does embody extra technical language, so that you’ll encounter phrases equivalent to “V Flex,” which refers to a vertical flexbox.

I can see this being troublesome for novices and even intermediate customers, so should you establish as both, you may wish to go for one other instrument. (Or you should utilize Webflow to study internet improvement phrases!)

best free website builder: web flow page builder interface

One factor I cherished that does make Webflow a superb match for novices is its inclusion of “Libraries.”

In the event you’re in any respect intimidated by the language and the educational curve, you’ll be able to merely import pre-designed parts and sections while not having to tinker excessively with the instrument itself.

Webflow features a free area so that you can use, nevertheless it solely publishes to a staging atmosphere — another excuse this instrument is such an amazing match for builders.

The one factor you’ll have to buy when utilizing Webflow is a site you’ll be able to publish your website to.

best free website builder: webflow publication options

Core Options
  • A drag-and-drop web site builder
  • Widgets so as to add options like maps and media
  • Third-party integrations
  • Provides full management over your website’s design
  • Drag-and-drop what-you-see-is-what-you-get (WYSIWYG) builder
  • Responsive interface
  • After constructing an internet site on Webflow, you should switch it to a content material administration system
  • Requires some information of HTML and CSS to entry full options
  • It has a posh free and paid plan construction
  • You want to enroll in each a Website and Workspace plan

A restricted free plan is offered. Premium plans begin at $12 a month when billed yearly.

Manufacturers Utilizing Webflow

5. Finest Free Web site Builder for Native Enterprise House owners: Wix

best free website builder: wix

Wix is likely one of the hottest free web site builders, and doubtless one of many first choices you considered whenever you began researching instruments.

The straightforward-to-use, fully-hosted platform gives a simple drag-and-drop editor, an in depth assortment of apps, and professional-looking templates.

I first used Wix in 2010-2013, when it was nonetheless only a easy web site builder with a status for being laggy and poorly optimized. It’s now changed into some of the strong choices available on the market.

Wix’s most noteworthy function is its deal with offering all of the instruments obligatory for enterprise house owners to get their companies up and working on-line.

When establishing your website, you’ll be able to select the kind of enterprise you run.

Not like on different web site builders, the place this info is used for inner cataloging functions, Wix creates a personalized dashboard relying on the kind of enterprise you select.

I arrange a weblog, an internet retailer, and a brick-and-mortar store, and all three had completely different checklists and built-in apps on their dashboards.

best free website builder: wix setup website type

For this check, I selected to arrange a neighborhood store. As a substitute taking me to the web site builder straight away, the Wix setup assistant tried to get as a lot details about “my enterprise” as doable.

I used to be completely impressed by the trouble to get my enterprise info in a beginner-friendly questionnaire. The knowledge would later be used for Wix’s Level of Sale instrument and on my web site.

This makes Wix an particularly good match for native companies who wish to arrange an strong on-line presence however don’t wish to mess with completely different instruments to take action.

best free website builder: wix setup

Relying in your solutions to among the questions on the questionnaire, Wix will embody completely different widgets, instruments, and guidelines objects in your dashboard.

As an illustration, beneath, I informed the instrument I wished to simply accept on-line and in-person funds, ship automated emails, and extra—

best free website builder: wix multiple options

—and after I went to my dashboard, Wix created a guidelines that helped me by means of a step-by-step arrange course of, together with signing up on its Level of Sale instrument.

That is extraordinarily handy and seamless for a neighborhood enterprise proprietor, however the checklist might be overwhelming to take a look at. 

best free website builder: wix checklist

I used to be possibly half an hour into the setup, and Wix had but to immediate me to begin designing my web site. The primary few steps within the guidelines, actually, all need to do with inner administration and finance.

That tells me that Wix desires to be the one administration portal for enterprise house owners to handle their on-line presence past designing an internet site.

Whenever you lastly start to arrange your website, Wix provides you the choice of manually selecting a template or utilizing Wix’s creation assistant.

It is a distinctive function I’ve but to run into in my exams, and it may be a recreation changer for native enterprise house owners which are quick on time. 

best free website builder: wix creation assistant

I selected to have Wix to create a website for me. It then prompted me to choose a theme and started making ready house web page designs based mostly on my most well-liked aesthetic.

best free website builder: wix homepage generator

Since I selected “Contemporary,” it delivered earthy and clear designs. The choice is proscribed, however good for a neighborhood enterprise.

best free website builder: wix site creation assistant

After, you might have the choice of including pages to your website with pre-imported demo content material.

best free website builder: add a new page to wix

My least favourite facet of Wix is the web page builder itself. It’s cluttered, troublesome to navigate, and overly difficult, which may doubtlessly lengthen the educational curve for this instrument.

best free website builder: wix page builder interface

One other facet I discovered unusual is that whenever you insert a brand new factor, it doesn’t snap to the grid.

As a substitute, it stays proper the place you place it, which means it may be troublesome to reliably use the very same quantity of padding and margin to align parts in your web page. 

However should you don’t want further parts past the demo content material, merely edit what’s already there, and it shouldn’t be a lot of an issue.

Core Options
  • A drag-and-drop editor
  • A big assortment of apps and templates
  • Analytics and reporting
  • Straightforward to make use of
  • Massive assortment of apps and templates
  • Optimized for cellular
  • The free model shows distinguished advertisements
  • The premium plans are dear when in comparison with others on this checklist
  • The one technique to change templates is by creating a brand new website and transferring your premium plan to it

A restricted free plan is offered. Premium plans begin at $16 a month when billed yearly.

Manufacturers Utilizing Wix

6. Finest Free Web site Builder for No-Fuss, Quick-Time period Web sites: Google Sites

best free website builder: google sites

Google Websites is Google’s proprietary web site builder and completely price a spot on this checklist, if just for its ease-of-use and for the truth that it’s 100% free — no improve required.

You should use it simply as you’ll Google Docs, Google Sheets, or Google Slides. Merely go to, select a template from the checklist, and begin modifying.

best free website builder: google sites home

Google Websites gives templates for workers, people, and college students.

Despite the fact that you can use it for a enterprise web site, I wouldn’t suggest this web site builder for any sort of enterprise, whether or not freelance, native, small, or enterprise, due to the restricted options and lack of integrations.

Google Websites is just too restricted for a enterprise’ demanding wants. 

In the event you’d prefer to construct an internet site for another cause, although — for a challenge, a private replace, or an FAQ — Google Websites is a implausible selection.

For instance, it’s an amazing possibility for a job seeker seeking to create a easy portfolio to connect to job functions. When you select a template, you’re taken proper to the editor, the place you can begin modifying the demo content material.

best free website builder: google sites interface

The interface is as seamless and acquainted as you’d count on from Google. No overly difficult jargon and no overabundance of choices, however nonetheless precisely what you should construct a robust website with a gentle studying curve. 

(Actually, the educational curve is so gentle that I’d truly not suggest this as a studying instrument for these constructing a website for the primary time. To actually discover ways to create an internet site, take into account a extra strong instrument that features conventional internet design parts.)

As with all different Google instrument, you’ll be able to collaborate with others and restrict permissions. That makes it an amazing possibility if you should construct a crew website for any cause.

When you hit publish, will probably be revealed to a subdirectory of a subdirectory on Google’s area. As an illustration, right here’s the URL I revealed my website to after I was doing my check:

You may’t join a customized area by means of the Google Websites portal, however you’ll be able to at all times buy a customized area (I like to recommend utilizing Google’s personal area shopping for service, and establishing a 301 redirect.

Core Options
  • A drag-and-drop editor
  • The standard Google Workspace interface
  • Analytics and reporting (by means of Google Analytics)
  • Very, very simple to make use of
  • Easy to arrange for present Google customers
  • Optimized for cellular
  • It is a restricted instrument for any form of enterprise want
  • The templates skew towards outdated
  • Customized domains can’t be related through Google Websites; 301-redirect wanted


Manufacturers Utilizing Google Websites

No manufacturers that I do know of use Google Websites — this instrument is finest for private initiatives.

7. Finest Free Web site Builder for Solopreneurs: Dorik


Dorik is an internet site builder that boasts customers can create wonderful web sites in simply minutes because of its myriad of options, together with AI instruments. Furthermore, customers do not want any coding or design expertise to design their website, based on Dorik.

I discover Dorik’s AI options to be essentially the most spectacular and distinctive in comparison with different web site builders. Dorik’s web site says it could possibly generate an entire web site in seconds with a single immediate. So, naturally, I put it to the check.

Dorik AI

After clicking “Create New Website With AI,” I am greeted with a pop-up displaying I solely need to enter the title of my web site, sort a immediate describing the positioning, and choose the language. 

Jane Doe Marketing

That is the touchdown web page Dorik’s AI instrument designed for my “Jane Doe Advertising and marketing” web site. I really like how the web page consists of the next tabs within the high left nook 

  • House 
  • About 
  • Weblog 
  • Contact 

I additionally recognize the imagery, which options 3-D figures of social media nad leisure apps.

And although the opening sentence is a bit dry by way of tone, it consists of necessary advertising key phrases and is a robust begin to enhance upon.


I am blown away by the small print of this AI-generated web site. As I proceed to scroll down, I see a piece explaining what Jane Doe Advertising and marketing is an the way it works. There’s even a “Be taught Extra” button. 

Learn More

If I scroll a bit additional, I am going to discover a spot for our location and make contact with info. In fact, Dorik gives a sidebar full with instruments to customise and edit the positioning to my liking. 


Primarily based on the convenience of its AI instrument alone, I feel Dorik is a wonderful web site builder should you’re a freelancer, content material creator, or solopreneur who desires a fantastically designed web site with all of the fixings with out having to design or code.

Core Options
  • AI web site generator 
  • Strong weblog editor with built-in search engine marketing instruments 
  • Airtable integration
  • Straightforward for customers with out coding or design expertise 
  • Complete and simply customizable AI-generated web site 
  • Intuitive interface 
  • Only a few e-commerce options

Free options can be found. Plans begin at $15 per 30 days.

Manufacturers Utilizing Dorik

I do not know of any main manufacturers utilizing Dorik, possible attributable to its lack of e-commerce options.

Web site Builder Options You Want

Selecting an internet site builder instrument is simpler when what you are searching for. Listed below are the options to look out for.

1. Themes and Templates

website features: hubspot theme marketplace

The above drag-and-drop themes are available in CMS Hub — sign up for free.

Having an assortment of absolutely customizable themes and templates on the web site builder’s theme marketplaces makes it simpler for customers to vary their website’s look.

In that sense, web site builders ought to have theme choices that cater to particular niches so customers do not waste time creating new templates from scratch. For instance, the web site builders on our checklist have choices for blogs, portfolios, ecommerce web sites, and extra.

Templates ought to be pre-structured and pre-populated with photographs, textual content, and different parts generally discovered on web sites. For instance, each website wants a house web page, about web page, and make contact with web page. All you should do is choose one and substitute the pattern content material with your individual.

Themes and templates ought to be simple to customise — with a number of choices for backgrounds, layouts, fonts, and colours.

2. Media (Video, Photograph, Audio, and Graphics)

When shopping on-line, I discover web sites crammed with textual content extremely dreary and unhealthy at grabbing my consideration. Until I’m on a text-based web site, like a weblog or, say, Wikipedia, I count on to see multimedia parts that break up textual content or not less than make an internet site extra interactive. 

Solely having textual content in your web site might be monotonous, so together with completely different types of media helps break up textual content and can assist info stick. I counsel filling your web site with extremely participating multimedia content material and graphics to assist very important info and have interaction customers.

You may simply convey your web site to life utilizing visible aids and mediums like inventory pictures, vector photographs, background photographs, inventory video footage, sound results, and video modifying templates. There are tons of internet sites that present media sources which are free to make use of for content material. Freepik is a widely known web site that gives illustrations and pictures.

Many websites additionally incorporate icons throughout the call-to-actions and sources sections. Flaticon is a superb supply of icons.

These sources will remodel your web site into one thing memorable and visually interesting, whereas additionally offering a user-friendly expertise.

Some web site builders provide extra strong media capabilities, with a number of gallery layouts, customization choices, and modifying options.

3. WYSIWYG Editor

website WYIWYG editor: cms hub

Apart from an assortment of themes and templates, I feel the perfect web site builder instruments make it simple for customers to customise their web sites with drag-and-drop instruments and what-you-see-is-what-you-get (WYSIWYG) editors.

It’s nice for novices since you don’t have to discover ways to code — merely design your website in a couple of clicks by dragging and dropping parts onto your web page and see the way it will look. 

I additionally predict that you simply’ll spend rather a lot much less time making modifications after you publish your website through the use of a WYSIWYG editor as a result of you’ll be able to see how all the things will look when you’re designing your website, so it’s an necessary function to contemplate when selecting the perfect web site builder for you, selecting an internet site builder that meets your wants.

4. Malware Scanning

Safety is a high consideration when selecting an internet site builder.

Safety features range relying on the web site builder instrument you choose, however take into account it a keeper if it gives malware scanning. Automated malware scanning permits you to tackle threats earlier than they progress into one thing catastrophic.

5. Internet Utility Firewall (WAF)

A web application firewall (WAF) is one other must-have safety function.

WAFs sit between your internet server and the web to guard your web site from widespread assaults. You’ll be capable of keep away from SQL injections (the place a hacker will get the power to view your website database and entry safe information) and cross-site scripting (XSS) (when a hacker injects malicious code into your website) by filtering, monitoring, and blocking malicious site visitors from coming into the community.

WAFs can come within the type of software-as-a-service (SaaS), and you’ll customise them to fulfill your web site’s distinctive wants. In the event you create your web site with HubSpot, you’ll get entry to 24/7 enterprise-grade safety instruments like malware scanning and WAF.

6. Content material Supply Community (CDN)

Apart from website safety, I strongly suggest optimizing for web page pace.  The period of time it takes to your website to load considerably impacts buyer expertise, conversions, and income, and whether or not your website is even usable on cellular gadgets.

Based on Portent, a website that masses in a single second has a conversion price 5x increased than a website that masses in 10 seconds.

There are lots of methods to enhance web page pace, and a content delivery network (CDN) is a method to take action. CDNs retailer heavy and static content material on distributed servers positioned worldwide and cargo the cached content material from a location nearest to the consumer to hurry up its supply.

7. Internet Internet hosting

What good are web site builders after they cannot get your web site on-line?

Some options solely provide web site builder instruments to make your website. You need to pay individually for website hosting services to get your site online.

The best website builders make it convenient to start your websites by offering free web hosting. In some circumstances, you may want to offer your individual website hosting to your platform or use one thing like WordPress hosting.Free web site builders provide restricted bandwidth and storage only for private use. You may improve to shared, devoted, or managed internet hosting for a further charge.

8. Storage

Website hosting gives two providers: bandwidth and disk house (or storage).

Most free web site builders provide ample (restricted) storage for a newbie website however require you to buy further storage do you have to want it.

9. Blogs

Individuals usually confuse web sites and blogs with one another — they’re related however not the identical.

A weblog is a kind of web site that accommodates details about completely different matters. They’re usually up to date with new articles or posts, whereas web sites solely obtain updates when wanted. In a nutshell, all blogs are web sites, however not all web sites are or have blogs.

Organizations construct web sites for various causes: to promote, showcase a portfolio, or inform — and for these causes, a blog might be useful.

Blogs can help your website by:

  • Rising visibility by means of search engine marketing.
  • Producing new leads.
  • Constructing belief and loyalty.
  • Creating model consciousness.

Most free web site builders include fundamental blogging tools, like AI blog writers, and different content material administration options.

10. search engine marketing Capabilities

website builder features: seo recommendations inside cms hub

Based on our 2023 Internet Visitors & Analytics Report, natural search is the second-highest driver of web site site visitors. With this, I can’t stress sufficient the significance of search engine marketing optimization—

If you wish to convey in additional site visitors and views, your web site must be search engine- optimized.

Most web site builders assist with technical search engine marketing by providing free SSL certificates and supporting schema markup and XML sitemaps. Additionally they assist on-page search engine marketing by permitting you to enter and modify URLs, meta tags, and picture alt attributes.

11. Buyer Assist

I bumped into a couple of points whereas testing the web site builder instruments listed above that I couldn’t troubleshoot by myself, which leads me to my subsequent level: select a instrument that provides buyer assist. 

Buyer assist assists you with something you need assistance with — technical, gross sales, billing, funds, or experiences. Relying on the web site builder, help can are available any (or a combination) of the next channels:

  • FAQs.
  • Chatbot assist.
  • Stay assist.
  • A information base.
  • Video tutorials.

One of the best web site builders preserve a mixture of channels and reply inquiries promptly.

12. Ecommerce Capabilities

Are you planning on promoting bodily or digital merchandise sooner or later? Think about selecting an internet site builder with ecommerce capabilities.

There are devoted ecommerce web site builders, however these are sometimes paid options with strong performance equivalent to apps for fee and delivery.

Free web site builders usually combine with a third-party ecommerce utility or assist a easy built-in retailer.

13. Third-party Integrations

There’s nothing worse than realizing your present tech stack doesn’t work with the web site builder you selected. Thus, it’s essential to contemplate whether or not an internet site builder permits third-party integrations.

Your web site builder ought to combine with exterior instruments, equivalent to electronic mail advertising, ecommerce, and social software program, so you’ll be able to add any capabilities you want, like dwell chat, to your web site. HubSpot, for instance, gives 1,400+ third-party apps and tools for integrations, and gives prolonged performance to your web site within the type of Plugins. 

14. Analytics and Reporting

Your web site builder also needs to have an internet analytics and reporting perform to measure necessary metrics like the positioning’s widespread pages, bounce price, common period per go to, and extra.

Alternatively, you’ll be able to monitor your web site metrics in an analytics and reporting tool. Whenever you convey your internet analytics along with different key funnel metrics like trials or activation price onto a dashboard, you give everybody in your crew the power to discover your information and uncover insights.

Selecting Your Web site Builder

There you might have it! Since most of those web site builders are free, check out a pair should you’re not sure of the perfect match. Particularly, pay attention to what you actually wish to get out of your website to make sure your wants might be met by certainly one of these builders.

Editor’s Observe: This submit was initially revealed in November 2018 however has been up to date for comprehensiveness.

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