My 5 Favourite Ahrefs Use Circumstances for Content material Entrepreneurs

Most websites site structure report inside site explorer You can instantly see how your website is structured and which parts are generating the most organic traffic.

The example below examines Copy.ai’s site structure. Although you might expect their blog to drive most of their organic search traffic, site structure According to the report, it accounts for just 4% of organic traffic. Instead, the /tools subfolder drives almost 60% of the traffic.

Clicking deeper into your site structure will show you the individual pages that are generating the most traffic. In this case, these three tools alone account for an estimated 20% of your website’s overall organic search traffic.

You can also compare your current metrics to some point in the past to see how your strategy has changed. Compared to a year ago, traffic to the /tools subfolder in Copy.ai has increased; It was deleted Page 195 of the blog:

However, for large blogs (ours has approximately 2.5,000 indexed pages), it becomes difficult to answer questions such as:

• Which authors are bringing in the most traffic?
• How does link acquisition differ between SEO content and thought leadership content?
• Will updating my articles using on-page SEO tools perform better than regular updates?

input portfolio. portfolio You can group lists of URLs and view aggregated metrics for them. I use one portfolio to track article performance.

The other is to keep track of recent articles published by my team.

The other is to monitor the search performance of major “parasite SEO” publishers (to see if Google is actually doing anything to combat parasite SEO).

In any case, when you click on a portfolio, you’ll see the same detailed metrics you’re used to seeing. site explorer:

portfolio has become my default usage of Ahrefs, and there are many examples of its use.

• Compare articles written by freelancers, internal terminology, and (dare we say it) AI tools.
• See which article topics are driving the most traffic
• Analyze the performance of different content types (helps distinguish between the impact of search content and thought leadership content)
• Monitor article performance of key competitors
• Measure the impact of newly updated or rewritten articles
• Track your experiment (create one portfolio as a control and another for the articles you’re experimenting with)

If you have several terms to explore, you can easily find long-tail variations, matching terms, related terms, and more. But can you think of the first few topics? It’s not always easy. It becomes even more difficult when you exhaust the obvious topics.

But now, with just a little bit of AI brainstorming power, you can turn a blank page into dozens of seed keywords.in site explorerask your little AI friend for help.

As an example, let’s use Numa’s standard keyword “content marketing”.here it is Technical terms and terminology Related to content marketing:

here it is new trends:

and now controversial and controversial Keywords (‘quality vs quantity’ – suitable for important topics):

Click Search with a huge list of seed keywords to see estimated search volume, keyword difficulty, and other data points about your idea.click matching term or Related terms The list of reports and possibilities increases significantly.

Not every idea will be a huge hit in terms of search volume, but many ideas will be. Also, they may be ideas you wouldn’t have thought of otherwise.

If you wanted to target the keywords “content marketing audit” and “content audit definition,” you could target the parent topic “content audit” instead.and rank too About “content marketing audit” and “definition of content audit”.

3 keyword rankings, 1 article.

In the image below, 1,622 keywords are grouped by parent topic. We went from 1,622 keywords to just 162 clusters, which is much more manageable.

Even just one of these clusters content audit, Contains 43 keywords. Therefore, by writing one article that covers: content audit, We ranked for 43 of the keywords we were interested in.

When planning your article updates, it’s helpful to see exactly how your competitors have updated their articles.

This is an organic traffic graph of Zapier’s most popular blog posts. How to use ChatGPT. You will see a significant increase in organic traffic starting in November 2023.

An obvious question arises here. What happened in November? What caused the huge increase in traffic? Is it something we can learn from?

Well, good news. Page inspection Report to find out.

By default, the current HTML and page text for the selected URL is displayed.

But more importantly, Page inspection To compare text on pages specific point in time: Looks like just before and after the traffic spike in November 2023. With just a few clicks, you can actually: look If Zapier updates the page in a way that may have caused an increase in traffic.

In this case, you’ll see entirely new sections of text added to the article before and after the traffic increase, like the collection of “how-to” content below.

There are many factors that can improve search performance, but this is a powerful way to isolate the impact of changes on a page. If we were writing articles on the same subject, or updating an article where Zapier was dethroned, this is exactly the kind of section I would consider adding.

I’ve been using Ahrefs for keyword research, link building, and reporting, but these new workflows have made my life so much easier. If you’re a content marketer, they might also be helpful.