One other CES has come and gone, however transportation stays central to one of many world’s greatest expertise phases. Electrical vehicles weren’t the one factor that caught our consideration at CES 2024.
There have been firms and startups there centered on every part from autonomous driving, EV charging, software program (extra particularly AI), sensors, aviation, boats, drones, micromobility, and extra. And fortunately, so was TechCrunch.
Listed here are among the expertise themes that caught our consideration at CES 2024.
all electrical
Picture credit: Kirsten Kolosek
The Huge Three US automakers GM, Ford, and Stellantis could not have had the large present or product bulletins, however loads of different automakers have been in attendance, cementing CES as a significant auto present. I contributed to creating it occur. Honda, Kia Motors, Mercedes-Benz, Sony, Turkey’s Tog and Vinfast all confirmed off electrical automobile ideas and manufacturing automobiles on the occasion.
Huge automotive producers weren’t the one ones exhibiting at CES 2024. Electrification is pervading each nook of transportation, from bikes and e-bikes to go-karts, massive rigs, boats and airplanes.
For instance, Segway introduced two electrical scooters known as the E2 Professional and Superscooter ST1, two electrical bicycles known as the Segway Xafari and Segway Xyber, and the Segway. go kart pro 2 You’ll be able to join it to your PC and use it to play racing video games like Forza.
Startups are additionally plentiful and may be discovered at varied CES-related occasions comparable to Pepcom and Unveiled. Cleveland, Ohio-based startup Land Power has introduced again a sporty e-bike with a replaceable battery. verge motorcycle unveiled the Verge TS Extremely, an electrical bike with a hub-wrestling design, superior driver-assistance expertise, and a powertrain that produces a powerful 201 horsepower and 885 pound-feet of torque. Eureka Park, house to a whole lot of start-up companies, was additionally present process electrification. Certainly one of his startups that caught my eye was solar buggyis an organization that has developed an electrical city mobility automobile that resembles an enclosed golf cart.
Picture credit: Kirsten Kolosek
And naturally, there have been electrical planes and drones. On the startup entrance, Pivotal started taking on-line orders for its Helix private electrical plane, and autonomous on-demand drone firms Zipline and Wing landed plane. Huge deal with Walmart. Supernal, Hyundai’s superior air mobility division, unveiled an electrical vertical takeoff and touchdown plane aimed toward mass manufacturing, whereas Xiaopeng Aerot, a subsidiary of Chinese language electrical automotive maker Xiaopeng Car, unveiled a brand new idea and launched a land-based It was introduced that deliveries of the plane service will start on the finish of 2025. .
With so many electrical automobiles on the market, folks may not be shocked to be taught that EV charging firms have been there in droves, too. Along with well-known charging infrastructure firms, we additionally discovered startups centered on EV charging software program or showcasing novel approaches like WiTricity’s wi-fi charging expertise.
Era AI
Picture credit: Volkswagen
TechCrunch workers predicted that AI would dominate CES in 2024, even earlier than we set foot on the present flooring. we weren’t unsuitable. AI was being deployed in every single place, together with in transportation, from vehicles and electrical bikes to scooters and electrical plane.
There have been many firms selling AI. Certain, there’s been a variety of vaporware, however many firms are more and more incorporating AI into their software program to (hopefully) ship extra succesful merchandise, comparable to automobile sensors, automotive voice assistants, and self-driving programs. We have now demonstrated that there’s.
There was additionally a variety of speak about generative AI, particularly ChatGPT, an AI-powered chatbot characteristic that makes use of large-scale deep studying fashions skilled on large datasets. I checked his two ChatGPT demos. One is a collaboration with BMW and the opposite with software program firms Cerence and Volkswagen.
Volkswagen has introduced plans so as to add an AI-powered chatbot to all Volkswagen fashions outfitted with the IDA voice assistant.
In the meantime, BMW and companion Amazon unveiled a improvement challenge that makes use of generative AI powered by Alexa LLM to offer automakers’ voice assistants better capabilities and ship info in a extra human-like conversational format.
hydrogen
Hyundai Motor President and CEO Jehoon Jang and Hyundai Motor Senior Vice President, Battery Improvement Supervisor, and Hydrogen and Gas Cell Improvement Supervisor Kim Chang-hwan attended CES 2024. picture credit: Getty Photos through Bloomberg
Hydrogen power is just not new, nevertheless it has lately taken a little bit of a backseat in comparison with conventional battery electrical automobiles. However do not inform anybody at CES 2024. This 12 months’s present flooring was plagued by hydrogen-powered automobiles of all sizes.
Hyundai, which is increasing its portfolio of battery-powered electrical automobiles, got here to CES to speak about its imaginative and prescient for hydrogen gas cells and various fuels. Nikola lastly reveals off its first U.S.-made hydrogen truck that may begin delivery to clients, and Bosch, which already makes hydrogen gas cells (much like those Nikola makes use of in its vans), can burn hydrogen introduced that it will manufacture engines. . Truck producer PACCAR additionally unveiled a hydrogen-powered truck.
We additionally encountered different hydrogen-focused startups who have been strolling by the venue to satisfy with media, potential traders, and trade gamers. We met at Croft Motors. The startup is creating “rugged” hydrogen-powered automobiles, beginning with a three-row prototype SUV with “an anticipated vary of 1,000 miles.”
Integration of onboard {hardware} and software program
HARMAN unveiled its ReadyCare merchandise at CES 2024. picture credit: Kirsten Kolosek
Automakers, automotive suppliers, and even some startups showcased their imaginative and prescient for the inside of the automotive. Sure, there have been loads of touchscreens, together with the favored curved design.
In-vehicle expertise has expanded far past that into areas of security, well being assessments, and leisure. Eye monitoring expertise was in every single place. For instance, Herrmann confirmed off his branded Prepared Care system, which may measure a driver’s eye exercise, cognitive load, and very important indicators to find out their stage of focus and a spotlight to the highway forward.
Many firms additionally showcased how {hardware} comparable to cameras and different sensors as soon as used for security is now being leveraged for different, extra comfort-oriented companies. . Bosch has proven how eye-tracking expertise can be utilized to grasp what factors of curiosity you’re looking at whereas driving, permitting the automotive to offer contextual info.
In the meantime, Mercedes is introducing a set of options that mix to create an entire expertise for drivers and passengers, together with an upgraded voice assistant, in-car video games, immersive audio, and an app developed by will.i.am’s new firm Sound Drive. Your entire package deal was introduced. It adapts the throttle, brakes and steering right into a sort of clever multi-channel mixer that influences the songs performed contained in the automotive.
My takeaway: Firms perceive that drivers and passengers are their viewers, so to talk. And so they’re all engaged on learn how to deliver all of the expertise we have now in our telephones and houses into our vehicles.


