ChatGPT for search engine marketing? You might be utilizing it incorrectly.

The results may look good at first glance, but when you paste them into a keyword research tool like Ahrefs’ Keywords Explorer, you’ll see just how bad they are. All of these have such low search demand that they are not even included in our database of 16.2 billion keywords.

Google Trends shows the same thing.

The reason is simple. Because ChatGPT has no data. We don’t know how often people search for it, or if the keywords are “long tail.”

Here’s another example of a question that ChatGPT doesn’t have data to answer.

Once again, I run into a similar problem. To classify intent, you need to actually search for keywords and analyze the top pages and SERP characteristics. ChatGPT can’t even browse the web (GPT 4 can too, but you can’t browse Google results), so you can’t do this well.

How to fix this mistake

Be aware of ChatGPT’s limitations and how they work. If you know you don’t have the data to successfully answer a question, either refrain from asking the question or provide the data needed to provide a better answer.

For example, if you want to categorize search intent, you need to give it something to follow, such as the title of the top pages. Only then will you be able to even perform the task at hand.

Are you an Ahrefs user?

We’ve built a more powerful version of this idea into Keyword Explorer. Just click “Identify Intent” and the AI ​​will feed back the results.

Here’s what it gave me:

This isn’t a bad reaction, but having the explanation there (which I didn’t ask for) made copying and pasting the list of terms difficult and tedious.

I faced a similar issue when I asked to group keywords into broader categories, but I was presented with a bulleted list.

I didn’t think much of this at first, but I quickly realized that I needed to format the results as a table so I could paste them into Google Sheets and filter them.

How to fix this mistake

Your first thought might be “prompt engineering” or purchasing premium ChatGPT prompts.

While these can be helpful, they often don’t give you perfect results right away, for the simple reason that ChatGPT prompts are like recipes. Even if the base is solid, you will need to adjust it to your own taste.

For example, here are some real premium prompts for writing titles and meta descriptions:

And the output is:

It’s not bad, but it’s a little dry for my taste. So I followed up and asked ChatGPT to make it “a little less formal and a little more playful.”

It’s certainly gotten better, but a little Too This time it’s full of fun.

Let me turn the dial down a little bit.

not bad.

In my experience, This iterative process is the key to getting good results from ChatGPT. Keep it simple at first and refine it as you go.

For example, I recently tried using ChatGPT to create a UK tax calculator. Rather than write out very detailed instructions from the beginning, we started with a simple prompt: “Create a UK tax calculator in HTML, CSS, and JS.”

The calculator I created is as follows.

Is it perfect? No, I didn’t want to ask the user for their tax rate, I wanted it to automatically calculate the tax based on the UK band. But after just a few iterations, the problem was solved and we had a very neat and accurate calculator.

ChatGPT will gladly put one phrase in entrance of one other in the event you ask it to put in writing one thing, however what it says is only a assortment of issues which have already been mentioned one million occasions. In different phrases, boring boilerplate content material.

Working example:

(Boring story…)

Do not simply ask ChatGPT to put in writing an article for you. Give additional steerage and use it to brainstorm concepts.

For instance, to illustrate you are writing an article about hyperlink constructing ideas. As a substitute of asking them to put in writing a complete article with none steerage, you can begin by asking for a number of outreach tricks to get your artistic juices flowing.

I do not like several of those, however I believe you possibly can mix #1 and #4 to get some distinctive ideas. Meaning recording a brief video pitch and together with it in your electronic mail.

Now that you’ve got an thought, you possibly can ask ChatGPT to develop on it and write about it.

Is that this good? No, however that is by no means a nasty factor. In truth, in the event you reduce out a number of the fluff and he spends 5 minutes sharpening the copy, it comes out fairly first rate.

X. Document a brief video pitch

Customized video messages add a human contact to your pitch and are straightforward to create utilizing an affordable webcam and a free Loom account.

For instance, to illustrate you are working a damaged hyperlink constructing marketing campaign. As a substitute of sending an extended electronic mail explaining your downside, why not say precisely what you imply? Launch Loom and description it visually.

1. Please level out damaged hyperlinks on the web page.
2. Please point out precisely the place it’s and why it will be significant.
3. Counsel an alternate hyperlink out of your web site and clarify why it is the perfect one.

An instance is proven beneath.

{insert video}

It could solely take a minute or two, however it may be very useful. And a private contact could make an enormous distinction in how your pitch is obtained.

ChatGPT additionally helps you enhance and optimize your present content material. Once more, all you want is to offer it the correct route…

For instance, I not too long ago found that I do not personal any featured snippets, though I am ranked #7 in “Running a blog Suggestions.”

ChatGPT could be very highly effective and helpful, however provided that you understand how to make use of it.

If you happen to’re hoping you could write nice content material with none route in any respect, hold hoping. That is not potential but. However it’s helpful for brainstorming, sharpening human-written content material, and lots of different search engine marketing duties. Nonetheless, you want to concentrate on its limitations.