Afropop superstar Yemi Alade has revealed that her makeup brand, Yem Beauty, will officially hit the Rwandan market on October 1, 2025.
The Nigerian singer recently visited Rwanda for the 20th edition of Kwita Izina, where she named a baby gorilla “Kundwa,” meaning “loved,” and expressed her delight at trekking to see the mountain gorillas in Volcanoes National Park.
Yemi first unveiled Yem Beauty in August 2025, marking her entry into the beauty industry. Known for her bold style and stage presence, the brand is an extension of her vibrant personality.
Since breaking out in 2005, Yemi Alade has become one of Africa’s most celebrated artists, with hits like Johnny, Oh My Gosh, Shekere, Ferrari, and Na Gode.
Born Yemi Eberechi Alade on March 13, 1989, she has built a global fanbase while staying true to her Nigerian roots, with a family background tied to Ondo and Abia States.
Yemi first unveiled Yem Beauty in August 2025, marking her entry into the beauty industry.
The Nigerian singer recently visited Rwanda for the 20th edition of Kwita Izina, where she named a baby gorilla “Kundwa,” meaning “loved,” and expressed her delight at trekking to see the mountain gorillas in Volcanoes National Park.
