It is not stunning that many massive left-leaning social media accounts have just lately joined Bluesky, New analysis From the Pew Analysis Heart, we attempt to quantify that shift.
That is offered as an replace Pew’s News Influencer Report It was launched in November 2024, however Bluesky was not included in that quantity. The report focuses on a comparatively small group of 500 influencers, all with over 100,000 followers on not less than one main platform, and frequently posts about present occasions.
On this Bluesky-centric replace, Pew noticed the identical influencer (versus accounts which may have discovered a big viewers on Bluesky alone), and noticed that 43% had an account on Bluesky in February/March. After the 2024 presidential election, greater than half (51%) of those accounts had been created.
There was an enormous hole between the best and left influencers, with 69% of left-leaning accounts (explicitly recognized as liberals or Democrats and expressing assist for Kamala Harris or Joe Biden earlier than the presidential election) leaping to Blueski, however solely 15% of conservatives did the identical.
This transfer did not essentially price X (previously Twitter). X proprietor Elon Musk’s alliance with present President Donald Trump appeared to drive new customers to Bluesky, however 82% of influencers Pew tracked nonetheless had X’s accounts, down barely from 85% in the summertime of 2025.
In different phrases, most individuals (87%) haven’t deserted X, even when left-leaning influencers have their toes dipped within the bluekey. Pew says that the majority influencers proceed to submit extra frequently to X than to BlueSky.
Nonetheless, the Bluesky exercise seems to be selecting up. The variety of Bluesky influencers really posting has elevated from 54% within the first week of January to 66% within the final week of March.
