We’ve shared, mentioned, examined out, and invested in an entire tech stack’s price of various AI advertising and marketing instruments these days.
Under, you’ll discover some we love and use each day, and others we’re holding a eager eye on in 2025.
Entrepreneurs use AI for search engine marketing, brainstorming content material concepts, and automating repetitive processes like ad targeting, in response to analysis from SurveyMonkey.
The most effective AI advertising and marketing instruments assist customers save time and scale, however there are tons of nuanced use circumstances popping up and making work simpler on a regular basis.
We’ve got ChatGPT to thank for that. Since its launch again in November, 2022, the AI tech market has exploded—particularly within the final yr.
AI is infused all through martech at this level. Almost each main martech vendor has added generative AI options into their merchandise. And lots of of recent martech startups (or seedlings of startups) have been born natively on the again of LLMs. It’s ballooned the martech panorama to greater than 14,000 merchandise. 14,106 to be precise. And that’s not together with 3,135 marketing-specific GPTs from OpenAI’s GPT Retailer.
Now, you need to use AI advertising and marketing instruments for something from cleansing your CRM information¹ and assessing your model’s social media sentiment², to creating localized, auto-updating transit billboards³
And, simply this month, AI brokers have been unleashed.
They take the wheel, automating a bunch of time-intensive advertising and marketing duties in your behalf—assume damaged hyperlink fixes, content material audits, key phrase analysis—heck, they’ll even order your groceries.
Lately a buyer discovered us by the AI agent, ChatGPT Operator, which beneficial Ahrefs as the highest web optimization answer.
The operator used the Ahrefs platform on the client’s behalf, fixing backlinks and optimizing content material, primarily based on simply easy instructions.
In different phrases, it made autonomous, real-time enhancements, with out requiring any further technical experience. The person described the expertise as “like having a tech man in my pc”.
Brokers aren’t the one new growth in AI.
Now that chatbot usage is firmly on the up, we’re all determined to know our AI model visibility, which has given technique to an entire new wave of AI analytics instruments.
With all of that in thoughts, we’ve hand-picked the AI advertising and marketing instruments we predict you must have eyes on in 2025.
1. ChatGPT (for coding and automation)
Everybody is aware of ChatGPT by now—typical advertising and marketing use circumstances embrace brainstorming concepts and outlining content material.
However there’s a brand new use case that I’ve seen a whole lot of entrepreneurs choosing up these days: “vibe coding”
Fairly a couple of of us within the Ahrefs advertising and marketing workforce have began utilizing ChatGPT to “vibe code”.
Utilizing a mix of ChatGPT and Google Colab, we’ve realized learn how to pull information autonomously from Ahrefs API simply by chatting with ChatGPT.
We feed it Ahrefs API documentation, inform it which endpoints we need to seize information from, then ChatGPT generates the code and offers us step-by-step directions on learn how to use Google Colab to retrieve the information.
It’s why we’re in a position to create leaderboard weblog posts like The High 50 Ecommerce Startups by Search Development, High 50 Trending SaaS Startups, and different large-scale evaluation.
The one use case that has markedly modified my life and my talents as a marketer is: coding. ChatGPT helped me work by a coding course and coached me by my errors. I do know simply sufficient now to ask it to construct helpful issues, and have a greater sense of what’s doable. I can do stuff like:
- Automate massive chunks of weblog reporting (producing studies and graphs from GSC exports)
- Construct and deploy easy instruments to the net (like calculators, a sentence capitalizer, a progress price calculator, interactive maps, and many others)
- Name APIs to get no matter information I would like, scrape webpages, run an LLM regionally to make “free” content material, and many others.
I positively assume it has made me a greater marketer in that sense.
2. Ahrefs Model Radar (for AI share of voice evaluation)
Ever since patrons began utilizing AI to search out manufacturers and merchandise, there’s been a race to know and monitor AI model visibility.
Our latest AI advertising and marketing instrument helps this precise use case, and is fast-becoming my favourite a part of the Ahrefs platform.
Ahrefs Brand Radar helps you track your brand mentions and entity ownership in AI Overviews.
Just enter your brand name to see your total AI Overview ownership, or filter by specific keywords in search queries and/or AI Overview answers, to understand your presence across certain topics.
Then scroll down to further to view mentions in-situ, and see which domains are commonly cited in AI search answers.
AI answers are changeable and “non-deterministic”, but with Ahrefs Brand Radar, marketers can get past the volatility of daily AI visibility, and measure their brand across 100s or 1000s of queries, to see more definitive trends and actual AI share of voice.
Marketing teams can use Brand Radar for brand share of voice analysis, competitive intelligence and benchmarking—even forecasting AI traffic.
3. NapkinAI (for generating presentation assets)
NapkinAI is a visible AI that creates flowcharts, icons, and venn-diagrams out of your prompts.
Consider it as a extra superior model of Google Slides’ preset diagram templates.
This instrument is nice for visualizing scrappy, back-of-the-napkin concepts and handing them over to design, or producing one-click diagrams so you may get a deck collectively in record-time.
Right here’s an instance flowchart I made in below a minute, primarily based on the 7-step net crawling course of taken from my article: Crawl Me Perhaps? How Web site Crawlers Work
I exploit NapkinAI to create fast visualizations/mockups that ship them over to get designed.
4. Ahrefs AI Content material Helper (for optimizing content material)
The AI analyzes the top 10 SERP results, giving you a breakdown of topic coverage, and scoring your content out of 100 based on the extent to which it satisfies search intent.
Crucially, AI Content Helper points out the key topic gaps that need filling, with coverage scores that update as you write.
It then helps you meet those goals with right-click AI rephrasing, an AI chatbot to talk through your edits, and detailed recommendations for optimizing your topics, titles, meta descriptions, and headings.
Ultimately, it takes the guesswork out of SEO, giving you strategic direction when you don’t know where to begin with outlines or updates.
For that reason, it’s one of my favorite tools in Ahrefs—I love it so much that I’ve written a whole blog post about it, including the content wins I’ve seen since using it.
You can read that here: How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper
If you’re in the market for an AI content optimization tool, you should also have a read of Ryan Law’s article: The Best AI Content Optimization Tools for 2025.
Ryan’s gone straight to the source, collecting product and feature information from the founders of each tool on the list, and giving you the fairest comparison of what’s out there right now.
5. Ahrefs Batch AI (for batch creating meta content)
Batch AI works best in combination with Ahrefs Patches—another tool that lets code-shy marketers push instant technical SEO fixes and updates.
With Ahrefs Patches and Batch AI, you can push hundreds of meta data updates without having to ever involve the dev team.
We use Ahrefs Batch AI to support our own marketing. In fact, we’re currently working on an A/B test to assess the impact of widescale title tag updates on our rankings.
There’s a lot of conjecture as to whether writing titles manually is worth the effort—since Google rewrites them 61% of the time—and whether or not adhering to the best practice title tag length is strictly crucial, so we’re placing that to the check!
6. Grammarly (for fast copy edits)
Entrepreneurs create a ton of written content material each day; emails, social media posts, blogs, proposals, displays.
All that context-switching and tone-shifting can take its toll on output.
Customized AI writing instruments like Grammarly can lighten the load, supporting with options like one-click tone adjustment, content material summaries, writing help, and article outlines.
Simply this morning I used Grammarly’s AI to put in writing an electronic mail, asking advertising and marketing influencers for quote contributions to my subsequent article.
To maintain it related I dropped in my article thesis, hit a button to make it extra “pleasant”, then hit one other to shorten it.
Clearly, I’d nonetheless want to offer it a fast edit (I don’t are inclined to bandy the time period “fellow entrepreneurs” round usually, for instance), however the output wasn’t too shabby for a ~1 minute job.
![The image shows an grammarly ai generated email draft with the following content: Subject: Quick Favor: Your Thoughts on Google Marketing Hi [Recipient's Name], I hope you're well! I'm writing an article about the ups and downs of marketing with Google—how it can boost us one moment and leave us feeling invisible the next. I'm exploring the idea of adopting a more "selfish" approach: safeguarding our best content and diversifying traffic sources. I'd love to hear your thoughts! A quote or two from you would add great insight and inspire fellow marketers facing these challenges. Thanks so much for considering it! Best,](https://ahrefs.com/blog/wp-content/uploads/2025/03/word-image-186289-11.jpg)
Grammarly’s AI options are embedded within the instruments entrepreneurs use each day.
In onboarding, you get to decide on your high use circumstances and apps, to find out the place Grammarly pops up and the sorts of suggestions it makes.
Grammarly’s Enterprise AI gives one other stage of assist—mentioning lacking data, encouraging the usage of particular CTAs, and guiding entrepreneurs in the direction of language that’s in-keeping with their business’ tone and style guidelines
7. Ahrefs Net Analytics (for AI visitors evaluation)
There’s a brand new sort of AI advertising and marketing instrument on the town proper now: AI Analytics.
AI Analytics instruments present you the visitors your model picks up from AI, and may also help you’re employed out what to do to get extra of it.
This information helps you create extra AI-driven content material, and grease the wheel for conversion by optimizing typical AI journeys.
Just select the “LLM” channel, hit “sources”, and analyze the pages on your site attracting users from AI Chatbots.
See which AIs drive clicks, page views, and long, engaged sessions—then feed that back into your marketing strategy.
Here I am using this tool when it was first launched—earlier than we’d even added a filter for LLM visitors.
Even then, I used to be in a position to see that our bottom-of-the-funnel pricing pages have been being cited routinely by ChatGPT, together with statistics-based weblog content material.
8. Browse AI (for no-code AI scraping)
Utilized by the likes of Zapier, Hubspot, and Salesforce, Browse AI is a multifunctional, no-code AI scraper that allows you to crawl and extract information from web sites.
The purpose-and-click UX makes it accessible even for non-technical entrepreneurs, opening it as much as tons of selling use cases.
For social media monitoring, you need to use it to scrape feedback to search out model mentions, and analyze buyer sentiment.
For editorial exclusives, you possibly can scrape standard websites (e.g. Apple), arrange alerts for web page updates to report on new developments, and be the primary to interrupt information in your business.
Browse AI can also be a ridiculously highly effective instrument for aggressive evaluation. You possibly can practice its bots to scrape competitor product information to tell your pricing technique or analyze unfavourable critiques, to make the most of competitor flaws in your advertising and marketing.
I’m trying into Browse AI to create extra detailed B2B analysis and PR information tales—both utilizing one in every of its 200+ prebuilt robots, or by constructing a customized robotic from its 1000’s of integrations (e.g. Google, Google Traits, LinkedIn, Reddit, Zapier IMDB, ProductHunt and many others.).
9. Jasper (for replicating model/writer tone-of-voice)
As a self-described “LLM-agnostic vendor”, Jasper is an AI content material advertising and marketing instrument powered by no fewer than 39 LLMs—together with OpenAI, Google, Anthropic, and Cohere.
Does this LLM mash-up transfer the needle? With the added context of brand name type tips, I feel so.
Having had two Jasper trials, and used it for numerous content material duties, I can say I’m a fan—I imply there’s a purpose I got here again for trial #2!
Jasper is the very best AI advertising and marketing instrument I’ve used for replicating tone of voice.
I’ve tried coaching ChatGPT and Claude with few-shot-learning prompts, however they don’t fairly seize my writing type.
Realizing what you need to say and figuring out how to say it are two very various things.
Jasper is nice for the latter—it convincingly mimics your tone and helps you progress previous edit paralysis, so you possibly can concentrate on shaping your argument and getting extra of these mic-drop moments into your advertising and marketing.
Another cool options: Jasper helps entrepreneurs repurpose their content material into totally different written and visible codecs for campaigns, with entry to a library of 90+ templates and apps.
Its AI additionally helps content material translations in 30+ languages and makes use of RAG-based performance to floor the newest information and data.
10. NotebookLM (for grounding and strategic suggestions)
NotebookLM is a Google-owned AI “analysis companion”, that enables customers to question all totally different types of data, together with Google Docs, YouTube URLs, web sites, and their inside documentation.
One of many standout options is its capability to spin up outputs into scarily convincing podcast chatshows. Google just lately reported that customers have already generated greater than 350 years price of Audio Overviews with NotebookLM.
NotebookLM was one of many first AI Advertising Instruments constructed solely to help with what is named “grounding” duties. In layman’s phrases, that’s if you feed a file to an AI to contextualize your question, enhance response accuracy, and keep away from hallucinations. Google describes it as “the power to attach mannequin output to verifiable sources of data.”
I’ve been utilizing NotebookLM for grounding. Giving it sources and asking questions on these sources, aggregating information.
Entrepreneurs use NotebookLM for all the pieces from content material analysis to strategic consultancy—even feedback on beta products.
I’ve spoken a bit about how I exploit Pocket book LM in my submit: 15 AI Content material Creation Instruments to Add to Your Tech Stack.
However since then, Google have launched NotebookLM Plus for these with a Google One AI Premium subscription.
It contains new options like custom-made response types (e.g. “information” or “analysti”, and the power to work together with the AI chat present hosts discussing your analysis.
Right here I’m doing simply that. Maintain out to see maybe essentially the most artistic pronunciation of “Ahrefs” thus far…
11. Canva (for eradicating backgrounds in photos)
Once I labored at BuzzSumo, I used to be a part of a advertising and marketing trio. With solely three workforce members, we needed to get good at doing issues exterior of our job description. For me, that was design—or quite line-managing Canva’s AI instruments to design for me.
Canva’s background remover was my most-cherished function.
There I’m, on the left, in my lounge utilizing Canva AI, and there I’m, on the correct, staring jauntily right into a white void. A whole lot of background remover instruments battle with hair, however as you possibly can see, Canva AI is nice at retaining these finer particulars.
It makes use of AI to separate the foreground of the picture from the background, letting you snip-out busy backgrounds in freelancer headshots, repurpose restricted product pictures/mockups to make your advertising and marketing property go additional, and create fast visible A/B check photos—all without having enhancing abilities or having to rent a graphic designer.
In his weblog on AI picture turbines, our Director of Content material, Ryan, exhibits off Canva’s Magic Media options, which flip your prompts into visible advertising and marketing property—creating all the pieces from images to vector artwork. Test it out when you’re on the lookout for extra AI design instrument concepts.
12. Gumloop (for AI-powered model listening)
Gumloop is an AI workflow instrument that lets entrepreneurs construct no-code AI automations.
Like Browse AI, there are actually 1000’s of selling use circumstances, however on this submit I’m simply going to concentrate on a extremely cool one Tim Soulo noticed on LinkedIn the opposite day.
It’s about discovering new model mentions in buyer conversations.
Manufacturers get talked about scores if not lots of of instances a day on-line, in critiques, discussion board discussions, and social media remark sections. The goal of the sport is to search out necessary model mentions, quick.
Entrepreneurs and group managers can use Gumloop’s “AI categorizer” for this: monitoring precedence mentions of their model throughout websites like Reddit, X, and YouTube, finding out the sentiment of these mentions, and recognizing creating traits.
In a social media listening case study, Aron Korenblit, former Lead Neighborhood Advocate for Webflow, confirmed how he used the AI categorizer node in Gumloop’s workflow builder to auto-assess a model point out’s sentiment (optimistic, unfavourable, impartial), gauge its precedence (low, medium, excessive), and assign it a class (product suggestions, criticism and many others.)—which he then synched it up with Slack, to have the ability to reply to excessive precedence posts.
The outcome was an AI workflow that solely surfaced posts that Aron’s workforce wanted to behave on urgently, narrowing down ~500 day by day mentions to 10-15 excessive precedence ones.
Although it is a group administration use case, model mentions are tantamount to visibility in AI and search proper now.
Entrepreneurs would profit massively from this type of always-on model monitoring.
By monitoring model mentions you possibly can enhance buyer expertise, construct a greater model narrative, and earn extra favorable suggestions in AI and earned media.
Full disclosure, this isn’t a instrument we at present use at Ahrefs, nevertheless it’s actually on our radar now.
13. Slack AI (for built-in workflow administration)
Entrepreneurs use Slack each day to speak, handle their workflow, and share the odd meme.
And in response to Slack, their native AI options are solely making us extra productive, saving customers up to 97 minutes a week.
On the time of writing, these options embrace:
- Search solutions
- Dialog summaries
- Recaps
Search solutions have develop into a agency favourite within the Ahrefs HQ.
Whenever you first begin out within the “enterprise” world, you don’t understand how a lot of your day you’ll spend decoding random acronyms.
With the ability to question widespread shorthand utilized by totally different groups in Slack is extremely helpful.
For instance, right here’s a member of the Ahrefs workforce querying the acronym “BBL” which, in Ahrefs’ world, refers back to the “Greatest By Hyperlinks” report—not a beauty process popularized by the Kardashians (which, I’ll admit, is the place my thoughts went).
It’s also possible to use search solutions to maintain tabs on the standing of initiatives and be taught extra about inside developments from summaries of cited conversations. Useful.
Now, Slack is unleashing AI brokers, which full duties autonomously in your behalf.
New recruits can discuss to Onboarding Brokers for questions on sources, factors of contact, and inside data, whereas groups can use the Content material Agent to generate assembly briefings and auto-assign challenge duties.
Slack has additionally just lately launched Agentforce, powered by mother or father firm Salesforce, the place you possibly can question your CRM information inside your DMs, to rapidly discover out buyer data or verify on the standing of offers.
After which there’s a market of AI brokers, the place you possibly can hook as much as your favourite exterior apps—like Perplexity, Author, and Adobe Specific—to reduce context-switching whilst you’re fleshing out your advertising and marketing campaigns.
14. Promptless (for auto-updating product documentation)
One of many perils of getting a super-efficient product workforce is holding product advertising and marketing property up-to-date.
Promptless is an AI advertising and marketing instrument that auto-generates glossary pages, assist centre FAQs, and different customer-facing docs simply by synching up together with your workflow instruments.
Assist tickets logged in Jira, pull requests opened in GitHub, threads tagged in Slack—no matter workflow administration instrument you employ, Promptless could be triggered to inform you of replace alternatives throughout your product documentation.
This forever-up-to-database retains clients completely happy and reduces the load on advertising and marketing and assist groups.
Although we’re not but a buyer, it’s a instrument we’re holding our eye on.
15. Cloudflare AI audit (for AI crawler permissions)
AI crawling is an enormous consideration for entrepreneurs right now—how a lot model IP do you let AI bots entry freely?
Do you give them free-reign to make use of your content material of their coaching information, in hopes of elevated model visibility? Or do you maintain it again so that you can provide clients unique data that they’ll’t discover re-hashed on-line?
Perhaps you expose necessary model pages to AI crawlers (e.g. “about us” pages), whereas holding others again to reduce server overload or defend delicate information?
Cloudflare’s AI audit tool helps advertising and marketing groups make these sorts of selections.
Web site house owners, creators, and publishers can simply audit and management AI mannequin entry to their content material with its AI crawling instruments.
The dashboard exhibits traits in AI bot crawling, requests per web page by every crawler, and a one-click choice to dam any AI crawler from accessing your website.
Right here we’re sharing Ahrefs’ newest Cloudflare AI audit in Slack.
16. Typeform AI (for AI-fuelled analysis)
Typeform is a neat AI instrument for entrepreneurs that need to construct dynamic on-line types and surveys.
For people who wish to get within the weeds with information, Typeform’s AI options are highly effective for content material analysis.
Somewhat than spending hours combing by the shape fills, you possibly can have a dialog with Typeform’s AI concerning the outcomes. It responds with an in depth evaluation of your survey solutions and even creates visualizations.
The Sensible Insights instrument is particularly helpful for recognizing patterns in qualitative, open-ended survey responses.
These instruments offer you time again to concentrate on the insights, quite than spending all of your time gathering the information.
Typeform’s AI insights helped me create a tough first-draft of our newest analysis report, summarizing virtually 900 survey submissions into easy statistics and visualizations. It was an important start line for additional evaluation.”
Remaining ideas
AI instruments have utility for heaps of use circumstances, serving to entrepreneurs hear, analyze, scale, analysis, benchmark, audit, design—the checklist goes on.
The advantages are clear too: buyer satisfaction, smarter model selections, lowered prices, fewer limitations to entry.
And that’s solely the tip of the iceberg.
New AI advertising and marketing instruments are bobbing up each day. Who is aware of what’s going to make it into our Slack channels subsequent?
After they do, we’ll be sure you add them to this checklist.
