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Junk mail may help you stand out amongst chilly callers and social media influencers. It’s an efficient technique to amplify your different prospecting actions. This text shares 9 efficient actual property prospecting letter templates you may copy to your clipboard and paste into your favourite notecards, postcards and letters. Coach Ashley Harwood shares her favourite wording (that really works) that will help you make an impression in your neighborhood or zip code. We additionally present a guidelines for sending the simplest prospecting letters.
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9 Efficient Actual Property Prospecting Letter Templates
Do you keep in mind the final time you obtained a handwritten letter within the mail that was hand-addressed to you? Folks keep in mind snail mail just because we not obtain a lot of it. Emails are simply forgotten, find yourself within the spam folder, or are by no means opened in any respect — however a letter within the mail ensures you occupy your viewers’s mindshare for for much longer. Copy these confirmed actual property prospecting letter templates to your clipboard and begin constructing what you are promoting systematically with this old-school however efficient junk mail technique.
The Simply-Offered Letter
Viewers: Householders round a property you latterly offered
Format: Postcard or typed letter in an envelope
The just-sold letter is a spin on the standard just-sold postcard, which is a format I nonetheless counsel. I’d counsel A/B testing each codecs and monitoring which one yields extra responses. With Smart Pelican, you may attempt each — it’s a improbable useful resource for superbly designed postcards and letters. All postcards are high-gloss and printed in full coloration on each side on outsized [6-inch x 9-inch] heavy card inventory. Smart Pelican pricing varies by amount, however 500 printed postcards shipped to you’ll value 46 cents every. The same amount of printed, inserted, stamped and mailed letters are simply $1.38 every.
Sometimes, you’d mail the just-sold letter to householders who reside round a property you simply helped your consumer to promote. Nevertheless, you will get inventive with these. You possibly can completely ship any such mailer to householders round a just lately offered property that another person offered — however be sure you modify the language and guarantee it’s clear you weren’t the itemizing agent. Higher but, get permission from the itemizing agent to do a mailer round their offered itemizing, if doable.
For postcards, use one of the best exterior photograph of the property in the event you had been the itemizing agent or take your personal photograph of the property from the road if you weren’t the agent. You’ll wish to embody the listing value, sale value, and days on market. If there have been a number of affords, you might also wish to embody what number of had been obtained. At all times embody your contact data and a name to motion, corresponding to a proposal for a free dwelling valuation.
For just-sold letters, use the script under:
Pricey [first name],
I’m [your name], an actual property skilled with [brokerage]. Nice information! Your neighborhood is sizzling! Your neighbors at [address] simply offered their property for [sale price]. It was listed at [list price] and offered nicely above the asking value. We negotiated to get the sellers the best value doable.
There are nonetheless loads of patrons on this space. In reality, we had [number] affords, which suggests there are nonetheless prepared, keen, and certified patrons desperate to make a proposal! Are you or any of our neighbors occupied with promoting?
Even in the event you’re months and even years away from shifting, a vendor’s prep session is among the providers I supply householders. On this complimentary assembly, we’ll undergo your property, and I’ll offer you my knowledgeable suggestions on repairs to make, renovations that’ll present one of the best return, and, after all, a present market valuation of your property.
If this could be useful to you, give me a name or ship me a textual content, and we’ll schedule it!
Sincerely,
[your name]
[your brokerage]
[your phone number]
[your email]
The Simply-Listed Letter
Viewers: Householders round a property you latterly listed
Format: Postcard or typed letter in an envelope
Just like the just-sold mailers, “simply listed” letters or postcards are despatched to householders round a just lately listed property. The aim of any such prospecting letter is to advertise a brand new itemizing within the neighborhood, to place your self because the knowledgeable by offering details about the itemizing, and to seek out extra enterprise. Householders might know somebody who might be a purchaser, or they might be impressed along with your proactive advertising and marketing method and determine to speak to you about itemizing their dwelling.
You need to use different brokers’ listings right here, however watch out to not indicate that you just’re the agent. I like to recommend getting permission from the itemizing agent first.
A postcard works fantastic right here, but a letter in an envelope is extra impactful. Smart Pelican may help with postcards and letters for these mailers, too.
Pricey [first name],
I’m [your name], an area actual property skilled with [brokerage]. I’m positive you’ve seen the on the market signal within the yard at [address]. This property is at present listed for [asking price] and got here in the marketplace on [listing date].
You’ve gotten a really cool and distinctive alternative to decide on your new neighbors! Who in your life could be in search of a brand new dwelling? Who would you wish to have as your neighbor?
If anybody involves thoughts, please name or textual content me immediately at [phone number]. Properties on this space are promoting in a short time, so I wouldn’t need your buddy or member of the family to overlook out.
Sincerely,
[your name]
[your brokerage]
[your phone number]
[your email]
The Hyper-Native Agent Letter
Viewers: Your personal neighborhood
Format: Typed letter in an envelope, postcard or handwritten notice
Ship this prospecting letter to your neighbors — letting them know they’ve a educated agent dwelling proper in their very own neighborhood. That is particularly efficient in the event you’re newly licensed, simply moved to a brand new space, or just as an introduction in the event you’ve haven’t beforehand informed your neighbors that you just’re in the true property business.
When you go for the handwritten notice possibility, I’d shorten this by eradicating the final paragraph and leaping straight from the information to the closing sentence.
Pricey [first name],
I do know we’re neighbors, but I wished to formally introduce myself and allow you to know I’m a useful resource out there to you! My identify is [your name], and I’m a licensed actual property skilled with [your brokerage].
Entry to a hyper-local agent is extra vital now than ever. I reside over on [your street] and know this neighborhood inside and outside. Final yr, there have been [number] houses offered right here, and the typical promoting value was [dollar figure]. [If you have any homes you personally sold in the neighborhood, include those here].
Please consider me as your go-to useful resource for all issues actual property. I might be comfortable to offer you an fairness evaluation and let you understand how a lot fairness you will have in your house. I can even present knowledgeable recommendation about renovations and the potential return on funding — the place to get the largest bang on your buck — or just reply any questions you will have in regards to the market.
Name or textual content me with any actual property questions!
Sincerely,
[your name]
[your brokerage]
[your phone number]
[your email]
The Golden Letter
Viewers: Householders within the neighborhoods your patrons are involved in
Format: Typed or handwritten letter in an envelope, quick & candy
A golden letter is a useful instrument when looking for an off-market property on your patrons. Many people are in sellers’ markets with very low stock. Purchaser’s brokers who can discover their purchasers a house that’s not even in the marketplace are on the spot heroes. What a good way to obtain referrals for all times! Whereas some brokers select to handwrite these, it may be time-consuming.
Additionally, you will hear brokers say you may ship these to any neighborhood, no matter whether or not you will have an precise purchaser. Whereas that’s technically true, I believe it’s a lot simpler and extra pure to deal with focusing on areas the place your patrons are actively trying. When you don’t have energetic patrons, ask across the workplace. I’m positive somebody in your workplace has a purchaser struggling to seek out the best property.
Pricey [first name],
I’m [your name], an area actual property skilled with [brokerage]. I’m at present working with a really well-qualified purchaser who is raring to maneuver into this beautiful neighborhood. Stock is extraordinarily low, and the competitors is fierce. I might love to seek out them a house that isn’t but in the marketplace!
Are you contemplating promoting your property? If that’s the case, please name or textual content me at [phone number]. I’d be comfortable to e mail you a duplicate of their pre-approval letter. Thanks!
Sincerely,
[your name]
[your brokerage]
[your phone number]
[your email]
The For Sale by Proprietor (FSBO) Letter
Viewers: On the market by house owners
Format: FSBO postcard or a typed letter in an envelope
On the market by proprietor sellers are sometimes very cautious round actual property brokers. They consider they will promote their very own property with none assist, but the overwhelming majority find yourself hiring a list agent. The aim in prospecting FSBO sellers is to be that agent.
How? Present a ton of worth upfront, allow them to dictate the time-frame, and keep in contact. That approach, when the time is correct for them to rent an actual property agent, you’re their first alternative.
This letter template is filled with worth, particularly focused towards for-sale-by-owners [FSBOs]. In fact, you may edit the listing of providers provided as wanted to make it your personal. Bonus: You probably have testimonials from previous purchasers who began as FSBOs, these would make a great insert to incorporate within the envelope.
Pricey [first name],
I’m [your name], an area actual property skilled with [brokerage]. I do know you’re promoting your personal property and should not involved in itemizing with an actual property agent. I fully respect that.
I additionally know that many For Sale By Proprietor sellers hit a degree the place they aren’t positive what to do. Maybe they don’t obtain sturdy sufficient affords or wrestle to handle points that come up at dwelling inspection. My aim is to grow to be your trusted useful resource in the event you ever have actual property questions.
Listed here are a number of providers I supply For Sale By Proprietor sellers, all for free of charge or obligation:
- Internet hosting an open home for you
- Door knock the neighborhood and invite your neighbors – and their associates – to the open home
- Offering a listing of security ideas
- Finishing a complete market evaluation in order to offer you a second opinion on the itemizing value
- Recommending any repairs or enhancements to extend the worth of your property
Please name or textual content me at [phone number] in the event you’d discover any of those providers precious or in the event you’d merely like me to come back over and preview the property for my patrons. Thanks!
Sincerely,
[your name]
[your brokerage]
[your phone number]
[your email]
The Expired Itemizing Letter
Viewers: Expired sellers
Format: Handwritten notice on a folded notecard, in an envelope, handwritten tackle
For every newly expired itemizing, dozens (and even tons of) of brokers are calling the home-owner to pitch for his or her enterprise. Most say the very same factor. Why not stand out by sending a handwritten notice on good stationery? For a fair greater influence, drive over to the house, knock on the door, and go away the notice at their door in the event that they’re not dwelling. Our script under is brief and candy to offer you sufficient room within the card. Positively enclose what you are promoting card in case your contact data isn’t on the cardboard itself.
Pricey [first name],
I noticed your itemizing simply expired. Are you continue to involved in promoting? Please name or textual content me to arrange time for us to fulfill. I’ll be comfortable to debate how we will get your property offered.
Thanks,
[your name]
[your phone number]
We love Handwrytten as a service that convincingly mimics handwritten playing cards and letters. I’d extremely suggest utilizing Handwrytten to jot down any letters or playing cards that you just wish to ship in bulk! Handwrytten integrates with generally used CRM instruments like Salesforce, Comply with Up Boss and Hubspot, so you may simply goal your present contact lists.
Playing cards from Handwrytten begin at $3.25; most can be found for $3.75 plus postage. It can save you a bundle by signing up for a month-to-month subscription. They even present 25 helpful notice samples for brokers [look for it on their blog] plus an AI Copywriting Assistant.
The Open Home Neighbor Preview Letter
Viewers: Neighbors of an upcoming open home
Format: Postcard or typed letter in an envelope, handwritten tackle
The supply of this letter will should be timed appropriately because you’ll wish to make sure that the letters arrive a number of days earlier than the open home occurs. Internet hosting an unique neighbor preview the hour earlier than your public open home accomplishes a number of issues: it makes the neighbors really feel particular, offers them permission to be nosy, and permits you extra face time with future potential sellers whereas demonstrating to them that you just go above and past on your vendor purchasers.
Including teaser pictures of the house’s inside may help pique neighbors’ curiosity. We’re all a bit nosey by nature so a postcard or letter that features photos may help increase attendance. You possibly can order preview postcards, letters and a extra broad open home invitation postcard to ship to your sphere of affect at Smart Pelican.
Pricey [first name],
I’m [your name], an area actual property skilled with [brokerage]. I will probably be internet hosting an open home at [address] this upcoming [day and time].
You might be cordially invited to attend an unique neighbor preview earlier than the general public open home! I like assembly the neighbors round my listings to get the within scoop and discover out all of the thrilling belongings you love about dwelling right here.
Please come by anytime between [times] earlier than the general public open home begins at [time]. Hope to see you there!
Sincerely,
[your name]
[your brokerage]
[your phone number]
[your email]
P.s. Apologies prematurely for the additional visitors on the road!
The Tenant or Renter Letter
Viewers: Renters
Format: Typed letter in an envelope, handwritten tackle
Educating renters about the advantages of homeownership and busting myths is a confirmed technique for changing tenants into patrons. Ship this letter to house complexes and previous rental purchasers you’ve labored with.
If you wish to assume exterior the field, think about partnering with an bold insurance coverage agent who affords each lease and householders insurance coverage. They’ll have a database of renters you may mail to, and also you’ll doubtless have the ability to cut up the price of the mailing!
Pricey [first name],
I’m [your name], an area actual property skilled with [brokerage]. I do know you’re at present renting. Many renters I speak to want they might purchase a house however don’t assume it’s doable.
I’d wish to share some helpful data that will help you determine if shopping for a house this yr is the best possibility for you:
- You don’t want to place down 20%. There are mortgage packages out there that enable as little as 3.5% down.
- Home-hacking is a good way to construct wealth and pay down your mortgage. It entails shopping for a multi-family property, dwelling in a single unit, and renting out the opposite models.
- In late 2023, the Federal Reserve reported that between 2019 and 2022, the median web price of a house owner had grown to achieve $396,200 versus $10,400 for renters and different non-homeowners; and that householders’ common web price had grown to $1.5 million in comparison with simply $154,900 for renters and different non-homeowners
Name or textual content me at [phone number] with any questions. When you’re able to take the subsequent step, we’d merely schedule a purchaser session and I’ll stroll you thru your complete shopping for course of — begin to end.
Sincerely,
[your name]
[your brokerage]
[your phone number]
[your email]
The Investor Letter
Viewers: Actual property traders
Format: Typed letter in an envelope, handwritten tackle
Whereas the typical home-owner strikes as soon as each seven years, traders purchase and promote far more regularly — generally shopping for a number of properties annually. Focusing on traders and tailoring your actual property prospecting letters to their wants and may be very sensible. They might be seeking to purchase extra properties, do a 1031 trade, or promote all the things and retire. You’ll by no means know until you ask.
Edit this as wanted to precisely mirror your personal areas of service. You probably have them, I might additionally embody an insert with any testimonials you will have from investor purchasers.
Pricey [first name],
I’m [your name], an area actual property skilled with [brokerage]. I work with many traders and wish to introduce myself as a useful resource to you. We assist actual property traders with all the things from discovering new tenants to buying extra properties to expertly dealing with 1031 exchanges.
What are your present actual property wants? When you’re out there now, what forms of properties are you in search of? How can I assist? Name or textual content me at [phone number]. I might be comfortable to be a useful resource for you.
Sincerely,
[your name]
[your brokerage]
[your phone number]
[your email]
Our Actual Property Prospecting Letter Guidelines
- Stick with your model. Use your model’s fonts, colours, and tone to make sure the recipient feels the way in which you need them to really feel. In case your model is light-hearted and enjoyable, embody humor in your letters. If it’s high-end, use high-quality paper and smooth colours/fonts.
- Present actual worth with out being pushy. Think about you’re a home-owner receiving your letter — how would you react? Wouldn’t it be useful or annoying? Preserve that in thoughts when figuring out your letters’ content material.
- Embrace a transparent name to motion. Would you like the recipient to name you? What would they get out of calling you? Take into consideration the motion and the motivation to take the motion. Instance: “Name or textual content me to schedule a house enchancment session, so I can share with you the enhancements and renovations that can get you the best return on funding.”
- Preserve your prospecting letters quick and candy. Folks have already got quick consideration spans, and if they begin feeling such as you’re making an attempt to promote them one thing, you’ll have already misplaced them. Make your level rapidly and be as precious/fascinating/compelling as doable!
- Personalize your actual property prospecting letters. We suggest that you just signal each letter and think about writing a little bit notice on the backside of every one. It will make it extra heat and memorable. This technique works ONLY in the event you’re sending 100 letters or much less. When you’re sending hundreds of prospecting letters, we suggest ordering stunning notecards & envelopes created utilizing Handwrytten’s robotic handwriting know-how. Playing cards sometimes vary from $3.25 to $3.75 (delivered on to your database).
The Full Image: Actual Property Prospecting Letter Templates
While you’re creating your prospecting plan, incorporate a few of these actual property prospecting letter templates to spherical out your technique. They’ll enable you seize and maintain mind-share, attain new potential purchasers, and improve your native presence. Do you will have a tried-and-true actual prospecting letter template, copy or supplier that has labored for you or a tip about timing, supply or model? Please share it within the feedback!
About Ashley Harwood
Ashley Harwood started her actual property profession in 2013 and constructed a six-figure enterprise as a solo agent earlier than launching Move Over Extroverts in 2018. She developed coaching supplies, courses, and training packages for her fellow introverts. Starting in 2020, Ashley served as Director of Agent Progress for 3 Keller Williams workplaces within the Boston metro space. She’s now the Lead Itemizing agent for the Fleet Houses crew in Massachusetts and a daily contributor to Vetted by HousingWire. She created The Quiet Success curriculum and has taught hundreds of actual property brokers nationwide. She has additionally been a visitor speaker at high business occasions and has been named a number one actual property coach by outstanding business publications.
