This dashboard is sort of a swiss military knife in your information, permitting you to slice and cube to your coronary heart’s content material. Beneath is an instance of how I take advantage of this dashboard to uncover alternatives and insights for my purchasers.
The place are your opponents profitable?
With this information, you may rapidly establish high competing domains, however much more priceless is figuring out opponents at particular intent phases and classes.
First, we filter for the “data” stage, since this represents essentially the most key phrases in our dataset. We additionally filter for “blind,” the highest class for this intent stage. Trying on the Key phrase Depend card, we will see that we’re taking a look at a subset of 641 key phrases.
Notes: To filter a number of visuals in Energy BI, you have to maintain down the “Ctrl” button each time you click on on a brand new visible, preserving all of the filters you beforehand clicked.
Probably the most aggressive subdomain right here is movies.blinds.com, which ranks within the high 20 for over 250 key phrases, most of that are video outcomes. Ctrl+click on the video outcomes portion of movies.blinds.com to refresh the key phrases desk to solely present key phrases the place movies.blinds.com ranks within the high 20 as a video end result.
From all this, we will say that movies.blinds.com ranks within the high 20 for roughly 30% of the key phrases that fall into the “blinds” class and the “data” intent stage. We are able to additionally see that a lot of the key phrases right here begin with “how-to.” This implies that folks trying to find blinds on the data stage are seemingly in search of how-to directions, and video could also be a fascinating content material format.
The place do you have to focus your time?
Whether or not you are in-house or at an company, time is at all times priceless, and this dashboard helps you rapidly establish which alternatives to prioritize first – those which might be positive to drive bottom-line outcomes.
To search out these bottom-line outcomes, use the PPC Conversion slicer to filter your information to solely embody key phrases which have transformed a minimum of as soon as in your PPC marketing campaign.
After we do that, we will see that we’re working with a reasonably restricted set of key phrases categorized below the intent stage: Nevertheless, as a result of we wish to goal queries which might be more likely to result in a purchase order, we will proceed by drilling all the way down to the “Transactional” intent stage.
Notes: Not all key phrases will probably be categorized into an intent stage if they don’t meet the factors you set. These key phrases will nonetheless seem in your information, which is why the full variety of key phrases doesn’t essentially match the full variety of key phrases within the intent phases or classes tables.
From there, I wish to concentrate on the “transactional” key phrases that set off the reply field and are driving conversions with PPC, so I wish to enhance visibility. To do that, I filter to solely present key phrases that set off the reply field. Once I overview my key phrases desk primarily based on these filters, I see that the majority (if not all) of the key phrases are “set up” key phrases and my shopper’s area doesn’t seem in any of my opponents’ high lists. That is an space I wish to concentrate on to drive natural conversions.
