AI could also be killing search clicks, however we’re nonetheless studying content material—particularly the great stuff.
At Ahrefs, we learn and share articles on a regular basis for advertising and marketing and website positioning inspiration.
Actually, SQ places a call-out for the perfect website positioning blogs each week, to curate the Ahrefs’ Digest.
Under you’ll discover our favorites–the blogs which have made it into our Chrome bookmarks, LinkedIn Saved folders, and Slack conversations–some so good we’ve slid into the authors’ DMs simply to inform them so.
The listing gained’t include your common suspects. Consider it as a listing of the perfect new website positioning blogs; the underdogs and the specialists that deserve far more recognition!
Right here they’re, in no explicit order…
The weblog: Metehan.ai
Run by: Metehan Yeşilyurt, Co-Founding father of AEO Vision
Greatest for: Reducing-edge, hands-on AI assistant analysis
Our favourite article this 12 months: I Found It in the Code, Science Proved It in the Lab: The Recency Bias That’s Reshaping AI Search
Metehan has change into a family identify in website positioning nearly in a single day because of his ChatGPT detective work.
He’s most well-known for mining ChatGPT’s supply code to decipher precise configuration parameters, and assist SEOs reverse-engineer AI visibility.
I really like how clear Metehan is about his analysis course of—it may nearly be a “Decode ChatGPT with me” follow-along.
Even higher, he spells issues out clearly in order that they’re fast to learn, and straightforward to grasp.
To date, he has already found that AI assistants:
- Run content material by means of three layers of re-ranking—submit search engine retrieval
- Lean closely on a shortlist of already-trusted domains
- Persistently floor new or lately up to date posts over older ones
The weblog: Analytics Playbook
Run by: Dana DiTomaso, founding father of Analytics Playbook and President of Kick Point Inc.
Greatest for: Professional analytics recommendation backed by first-hand expertise, and growing analytics information
Our favourite article this 12 months: When a New Browser Launches: What I’m Seeing in Google Analytics for ChatGPT’s Atlas
Dana is at all times fast to roll up her sleeves and check the use instances her shoppers care about—from analyzing AI visitors habits, to figuring out referral visitors from ChatGPT’s new Atlas browser in GA4.
Each article accommodates tons of actual consumer anecdotes and examples—good proof that Dana and the Analytics Playbook group have skin-in-the-game.
I really like that you could additionally watch the weblog when you’re a visible learner…
Learn it for detailed recommendation, easter egg ideas, and really particular analytics intel.
The weblog: Detailed
Run by: Glen Allsopp, founding father of Detailed, the Detailed SEO Extension, the SEO Blueprint, and now Head of Advertising Technique & Analysis at Ahrefs
Greatest for: website positioning insights from monitoring the rankings & income of three,078 Digital Goliaths
Our favourite article this 12 months: Detailed Q4: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter
Glen is greatest identified for his forensic evaluation of “Digital Goliaths”—how they function, what they’re doing in website positioning, and what smaller gamers can be taught from them.
You might know him from his superior examine on how simply 16 companies are behind 500+ websites that dominate Google’s search outcomes. That one went severely viral!
What’s nice about Glen is his consideration to element (no pun supposed)—he publishes perhaps 10-25 posts per 12 months max, spending weeks on every one fairly than churning out weekly content material.
And the content material is meaty. Count on 10,000+ phrase experiences with knowledge evaluation, screenshots, and particular tactical insights you gained’t discover elsewhere.
Glen can be a fantastic reporter, dedicated to looking for new data.
For example, he attends stay earnings calls of main corporations and transcribes them, giving readers intel on what the highest movers and shakers are prioritizing in relation to website positioning.
To date this 12 months, Detailed has taught us that:
- Unbiased web site homeowners land simply ~14% of first-place search rankings
- Digital Goliaths nonetheless personal ~80% of high search outcomes throughout large-industries
- But, solely 18% of major-brand websites grew YoY in April 2025
Backside line: If you wish to perceive how the large gamers dominate search and what techniques you’ll be able to steal to your personal web site, it’s important studying.
Actually, we have been so satisfied that Detailed was the perfect website positioning weblog on the market, we acquired it!
Now Glen is a fully-fledged member of the Ahrefs group and we couldn’t be happier about it!
Development Memo is Kevin Indig’s weekly website positioning publication that he additionally publishes as a weblog.
In case you’re after rigorous, authentic analysis into question fan-outs, AI Mode usability, and LLM visitors, that is the one for you.
As you’ll be able to see, we love Development Memo at Ahrefs HQ…
Actually, Kevin’s findings typically encourage us to create new analysis of our personal.
For example, his superior examine “What content works well in LLMs?” made me wish to look into the correlations between fashionable search elements and model visibility in AI Overviews.
In 2025, Development Memo has taught us that:
The weblog: Not a Robot
Run by: Jamie Indigo, Head of website positioning at Cox Automotive, Senior Technical website positioning at Lumar, Writer of Site visitors Assume Tank website positioning publication: Rich Snippets, Technical website positioning Advisor and Founding father of Not a Robot
Greatest for: Satirical, bite-sized blogs on AI and internet transparency
Our favourite article this 12 months: Atlas Shrugged, the web flinched
Impressed by Tim Berners-Lee’s precept that “the online solely works if it really works for everybody,” Jamie Indigo makes use of her weblog to champion internet transparency in the course of the “AI gold rush”.
It’s a enjoyable, snarky, bite-sized learn, the place Indigo demystifies search algorithms, immediate leaks, and AI software program releases—breaking down what they really imply for customers and SEOs.
In case you care about AI transparency and internet ethics, give the “Not a Robotic” weblog a bookmark.
The archive is modest proper now, but it surely appears to be like like Jamie’s again to posting recurrently!
The weblog: Lars Lofgren’s blog
Run by: Lars Lofgren, Fractional VP of Content material
Greatest for: Investigations and exposés into tech business misfires—advised by means of Lars’ signature dry, no-BS model.
Our favourite article this 12 months: The Story of Codesmith: How a Competitor Crippled a $23.5M Bootcamp By Becoming a Reddit Moderator
Lars Lofgren is up there with a few of the greatest investigative SEOs we have.
He doesn’t submit excessively, however when he does, the tales are likely to make an enormous splash within the business (Forbes’ parasite SEO marketplace anyone?)
It’s clear to see the hours of sleuthing that goes into each article—every one feels prefer it might be its personal Netflix documentary.
The newest–the story of Codesmith–warns of the very actual downside of competitor smear campaigns; made all of the stronger by AI.
It’s insatiably readable. Bookmark Lars’ weblog, and seize your popcorn!
The weblog: I Love SEO
Run by: Gianluca Fiorelli, Strategic and Worldwide website positioning Advisor at I Love SEO
Greatest for: Clear, strategic breakdowns of website positioning and AI search.
Our favourite article this 12 months: A guide to Semantics or how to be visible both in Search and LLMs
I Love website positioning is the weblog of seasoned worldwide website positioning marketing consultant, Gianluca Fiorelli.
It’s probably the greatest website positioning blogs for considerate commentary on how search is evolving—particularly round AI, LLMs, entities, semantic search, and worldwide technique.
From studying, you’ll be taught that:
- Manufacturers must construct out their entity graphs–together with who they’re, what they do, merchandise, individuals, and subjects–since AI assistants rely closely on entity relationships vs. key phrase matching
- The “basic funnel” (question → click on → web site → convert) has been changed by one thing like: Question → AI Overview → Synthesised Reply → (Perhaps) Model Point out → (Perhaps) Branded Search
- That you must make your content material fragmentable and remixable if you need it to indicate up in AI programs
We’re large followers right here!
The weblog: Seer Interactive blog
Run by: The Seer Interactive group, together with Wil Reynolds and Christina Blake
Greatest for: AI search exams, research, and receipts for really “doing the factor”
Our favourite article this 12 months: AI Optimization Test: Footers are back like 2003
Wil Reynolds, Christina Blake, Alisa Scharf, and the remainder of the Seer Interactive group have constructed a severely enviable library of search how-tos, scrappy test-and-learn research, and whip-smart AI analysis.
Wil? He’s casually constructed an AI agent that phones up and interviews material specialists, to hurry up the creation of E-E-A-T wealthy, AI-assisted content material. Christina has examined a bunch of attention-grabbing issues, together with the overlap between Bing search results and ChatGPT citations. Alisa has created the “SWIM” framework—one thing you’ll be able to really do whereas everybody else is screaming into the void about AI.
And that is solely the tip of the iceberg. Evidently, we’re followers right here at Ahrefs…
The weblog: Marketer Milk blog
Run by: Omid G, Founder at Marketer Milk
Greatest for: Trustworthy device critiques, inspiring advertising and marketing examples, and sharp website positioning takes.
Our favourite article this 12 months: 8 top SEO trends I’m seeing in 2026
Marketer Milk is the weekly advertising and marketing weblog and publication of Omid Ghiam—a marketer, author and no-code fanatic who beforehand led website positioning and content material at Webflow.
I had the pleasure of assembly Omid at Ahrefs Evolve, and he let me in on a strong tip (which I’ve since spied on Marketer Milk): if you wish to enhance your probabilities of rating, and due to this fact being cited in LLMs, create and embed a video model of your weblog (identical to Dana DiTomaso does within the Analytics Playbook).
It’s nice for UX, constructing E-E-A-T, and helps you lay declare to extra SERP actual property.
That could be the explanation why Marketer Milk is rating #1–#3 in each different advertising and marketing and website positioning SERP I come throughout proper now!
That, and the truth that the weblog is evident, sharp and stuffed with tangible takeaways. I particularly loved Omid’s top 2026 SEO trends, which was, partially, impressed by Ahrefs Evolve!
Omid might be greatest identified for his candid critiques of SaaS merchandise. What I actually respect is that he doesn’t settle for sponsorships, and writes critiques solely to serve the reader—a uncommon breed these days.
Bookmark this weblog for genuine device suggestions and insider website positioning information from somebody with on-the-ground expertise.
The weblog: Content Caffeine
Run by: Nicole DeLeon, Founder at North Star Inbound
Greatest for: SERP modifications, PR insights, and curated information
Our favourite article this 12 months: Do-it-yourself SEO, not all clicks are equal, and will title links return?
In case you’ve obtained up to now within the weblog, you’ve most likely observed a theme growing.
Lots of the SEOs on this listing don’t simply speak the speak—they really do the factor.
That’s why I really like Content material Caffeine. Nicole DeLeon typically shares snippets of SERP exams she’s tried out and backs up all of her authentic opinions with precise receipts—see the *Seen within the wild* part beneath.
In her newest weblog, Nicole put ahead the concept that long-tail, nuanced subjects are much less more likely to expertise CTR decline.
She illustrated this with an instance of her personal tremendous long-tail question within the SERP, that was met with a 7K+ article—not an AI Overview.
I believe this makes complete sense, and aligns with a idea I had once I first got down to examine AI proof key phrases.
Have a learn of Content material Caffeine for these sorts of twice-monthly website positioning and PR insights—plus high curated information.
The weblog: Nectiv blog
Run by: Chris Long, co-founder at Nectiv
Greatest for: Replicable website positioning tutorials and the most recent AI exams and research
Our favourite article this 12 months: New Data Study: What Queries Is ChatGPT Using Behind The Scenes?
Chris Lengthy has change into one of many SEOs I at all times look out for on LinkedIn.
His no-fluff summaries of cool AI search research means he crops up recurrently in my “Saved” folder.
In addition to curating superior content material, he additionally places the reps in in relation to doing the analysis.
Most lately, he’s revealed some nice findings on fan-out queries.
For example, after learning 8,500+ prompts, he discovered that ChatGPT performs a search 1 in 3 occasions to floor its coaching knowledge.
And that 77% of all fan-out queries are 5 phrases or longer…
That is all essential to know when you’re trying to reverse-engineer a strategy to present up in AI solutions.
Chris additionally shares vlogs of himself testing out new instruments and strolling by means of sensible use instances.
For example, he lately used Ahrefs data and Claude to construct out a topical map of semantically associated key phrase clusters.
It’s nicely value maintaining a tally of his weblog for updates.
The weblog: Nikki Pilkington’s blog
Run by: Nikki Pilkington, website positioning Advisor and website positioning Content material Specialist
Greatest for: Blunt but sensible search recommendation
Our favourite article this 12 months: AI SEO “hacks” that will f**k up your traditional SEO
Nikki Pilkington wins the award for the perfect designed website positioning weblog—it’s punk meets website positioning and I’m right here for it!
Self-described as “non-w**ky website positioning”, and backed by an equally brilliantly named podcast collection “website positioning F**KING WHAT?”, Nikki’s weblog is a humorous account of an website positioning who’s seen it all.
If you would like dry, withering takes on the BS of the website positioning group, backed up with strong recommendation and unfolding search information, that is the weblog for you.
The weblog: Jono Alderson’s blog
Run by: Jono Alderson Co-Founding father of Days of the Year and website positioning Advisor
Greatest for: Thought-provoking opinion items on the state of selling and website positioning
Our favourite article this 12 months: If you want your blog to sell, stop selling
There’s one thing about Jono’s writing that simply hits. He expertly places a sense or frustration you didn’t even realise you had into phrases.
A recurring theme in his weblog is his refusal to just accept the basic enterprise excuse: “we’ve at all times carried out it that means.”
His posts will make you step again and rethink your strategy to writing, advertising and marketing, and website positioning.
And so they’re so readable.
Each line lands cleanly, the language is partaking, and the pacing makes you wish to learn on and on.
Actually, I felt so impressed by Jono’s blogs, I needed to attain out and let him know.
Jono’s content material is much cry from the formulaic website positioning blogs you typically see clogging up the SERPs. Positively one to bookmark!
Wrapping up
If this listing proves something, it’s that the perfect website positioning blogs are those backed by actual curiosity and expertise.
These are the underdogs, the experimenters, the individuals pushing search ahead whereas everybody else debates the distinction between website positioning and GEO.
Learn their blogs, comply with them on LinkedIn, and arrange RSS feeds to get notified at any time when their new content material drops.
