AI overview: Observe Up Boss acts as a CRM for lead administration. MoxiWorks runs the entrance finish of your online business with built-in advertising, native AI, and centralized execution.
Most actual property platforms look the identical on the floor. They monitor leads. They report their actions. They promise higher follow-up.
Nevertheless, they’re typically made to do fully completely different jobs. For instance, Observe Up Boss is a CRM designed to seize leads and handle follow-ups. MoxiWorks is designed to run the entrance finish of your brokerage enterprise (advertising, communications, prioritization, and execution) as a single, linked system.
This comparability will let you know which platform finest helps your particular enterprise targets.
MoxiWorks vs. Observe-Up Boss Overview
Moxi Works
observe up boss
A brokerage centered on consistency and scale
A group centered on pace to guide
Runs the brokerage frontend
Handle your leads inside your CRM
Native AI throughout platforms (RISE)
Add-on AI related to options
Together with emails, displays and campaigns
Requires add-on or integration
One dashboard that can assist you keep centered
Duties span a number of tabs
Constructed-in broker-approved templates
No embedded content material
One platform, predictable pricing
Primary CRM and extra prices
Greatest use
A brokerage centered on consistency and scale
Major function
Runs the brokerage frontend
AI method
Native AI throughout platforms (RISE)
advertising instruments
Together with emails, displays and campaigns
each day priorities
One dashboard that can assist you keep centered
Templates and content material
Constructed-in broker-approved templates
price mannequin
One platform, predictable pricing
Greatest use
A group centered on pace to guide
Major function
Handle your leads inside your CRM
AI method
Add-on AI related to options
advertising instruments
Requires add-on or integration
each day priorities
Duties span a number of tabs
Templates and content material
No embedded content material
price mannequin
Primary CRM and extra prices
What’s a follow-up boss?
follow up boss is an actual property CRM constructed to assist brokers and groups seize leads and observe up shortly. Acquire leads from web sites, portals, and advertisements in a single place, monitor calls, texts, and emails, and create duties to help well timed follow-ups.
It is a CRM-first device that focuses on lead routing and follow-up quite than advertising or customer-facing duties. Observe Up Boss doesn’t embody ready-to-use advertising supplies, displays, MLS insights, or transaction help. These options are dealt with by way of integrations and add-ons, making it excellent for groups whose primary precedence is pace to guide quite than managing the whole entrance finish of their enterprise.
What’s Moxiworks?
MoxiWorks is an actual property AI advertising platform designed for brokers, groups, and brokers. Combine presentation, e-mail, CRM, promoting, and advertising instruments into one system, permitting brokers to take care of visibility and follow-up with out counting on a number of disconnected platforms.
MoxiWorks just lately launched RISE, a local AI actual property advertising engine. RISE proactively identifies each high- and low-intent alternatives from an agent’s proprietary database and robotically generates the campaigns, emails, and displays wanted for strategic follow-up.
Options of MoxiWorks
Native AI that absolutely understands your online business context
RISE helps brokers prioritize their day and seize leads from their database. Native AI is constructed all through the platform, interconnecting leads, contacts, communications, and exercise right into a unified intelligence layer that identifies what issues most. As a result of AI works on the core of the system quite than as an add-on, it understands the total context of each touchpoint and automates nurturing actions that floor high-priority alternatives and advance offers in real-time, with out requiring brokers to configure or inform them what to do.
Observe Up Boss, alternatively, doesn’t have a local AI engine. AI capabilities are added by way of bolt-on instruments that work inside particular person options. Whereas this permits AI to help with particular person duties, it can’t constantly information prioritization and automation throughout broader enterprise workflows.
Built-in entrance finish for actual property advertising
The entrance finish of actual property is the place every agent’s strategic enterprise mannequin is developed by way of advertising, presentation, and follow-up. That is the place consistency is both made or misplaced. Its execution is straight mirrored within the brokerage enterprise and is formed by the programs brokers use each day.
RISE consists of advertising, gross sales, and communication instruments as a part of its platform. With built-in e-mail advertising, presentation, marketing campaign, and follow-up instruments designed to work collectively, brokers can function from one system each day, making it straightforward to scale their work whereas specializing in actual relationships and income targets.
Observe Up Boss is constructed round CRM and lead administration. Calling, advertising, and AI are dealt with by way of paid add-ons and third-party instruments, with the dialer alone costing $33 per consumer per 30 days, plus extra charges for advertising and AI. The front-end expertise and whole price is decided by what number of instruments are stacked on high of one another, and productiveness suffers when brokers lack the mixing companies they should run constantly.
Handle all of your priorities in a single command heart
Think about if brokers did not should determine what to concentrate on each day. Their priorities have been already clear primarily based on what was occurring within the enterprise. That is the distinction between programs that merely monitor exercise and programs that actively information execution.
RISE brings collectively duties, alerts, alternatives, and subsequent steps into one actionable dashboard. Exercise throughout contacts, communications, and advertising is consolidated right into a single view, so brokers can see and act on what wants consideration with out switching instruments or piecing collectively context.
Observe Up Boss additionally tracks leads and duties, however the consideration is distributed throughout your inbox, notifications, and linked instruments. Brokers typically must navigate between tabs and programs to know what’s most vital. For brokers, which means that readability relies upon extra on the habits of particular person brokers than on the system itself.
Advertising supplies created from templates
When brokers begin in the best place, it is a lot simpler to remain constant. RISE generates campaigns, emails, and displays from broker-approved templates and workflows inside the platform. The construction is in-built from the start. Brokers may be custom-made as wanted, however as an alternative of reinventing their method each time, they work inside a framework that brokerages already belief.
Observe Up Boss doesn’t embody any advertising content material or templates. Advertising supplies are created from scratch or processed utilizing one other device. Consequently, consistency is determined by particular person setup, device choice, and energy quite than a shared customary constructed into the system.
Predictable prices as your online business grows
As a brokerage grows, prices can enhance over time as new instruments are added to fill gaps, every fixing an issue. and Add one other layer to handle.
MoxiWorks presents front-end advertising and gross sales instruments guided by native AI as a part of one platform and one worth. What’s included is evident up entrance, and brokers work from the identical set of instruments, workflows, and requirements with out having to scale their stack as your online business evolves.
Observe Up Boss begins with CRM and lead administration and provides prices by way of dialers, advertising instruments, and AI. Even with these additions, it is nonetheless centered on CRM and would not lengthen to broader middleman options like built-in advertising property, compliance help, or superior group reporting.
The distinction between MoxiWorks and Observe Up Boss comes all the way down to what you count on from the platform.
Observe Up Boss manages leads and follow-ups inside your CRM, and the remainder of the entrance finish is dealt with by way of add-ons and integrations.
MoxiWorks runs the entrance finish as a single system. Advertising, communication, prioritization, and execution work collectively by default. MoxiWorks is a platform constructed to tackle better duty for brokerages in search of consistency, visibility, and management at scale.
