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In case you’re curious in regards to the state of Google search in 2024, look no additional.

Annually, Google selects, scrutinizes, and categorizes a listing of the most recent statistics to give you probably the most trusted supply of perception into Google search traits.

  1. Google has an internet index of “roughly 400 billion paperwork.” (National Diet Building Forum)
  2. Google’s search index is over 100 million gigabytes in measurement. (Google)
  3. An estimated 3.5 billion searches are carried out on Google each day. (internet live statistics)
  4. 61.5% of desktop searches and 34.4% of cellular searches lead to no clicks. (spark toro)
  5. 15% of all Google searches have by no means been searched earlier than. (Google)
  6. 94.74% of key phrases are searched 10 instances or much less monthly. (Alefus)
  7. Probably the most searched key phrase within the US and world wide is “YouTube” and youtube.com receives probably the most visitors from Google. (Alefus)
  8. 96.55% of all pages obtain zero search visitors from Google. (Alefus)
  9. 50-65% of all primary spots are occupied by featured snippets. (authority hacker)
  10. Reddit is the preferred area for product overview queries. (detail)

  1. Google is probably the most used search engine on the earth, with a cellular market share of 95.32% and a desktop market share of 81.95%. (Statista)
    63.41% of all web traffic referrals in the US come from Google.63.41% of all web traffic referrals in the US come from Google.
  2. Google.com generated 84.2 billion month-to-month visits in 2023. (Statista)
  3. Google generated $307.4 billion in income in 2023. (Alphabet investor information)
  4. 63.41% of all internet visitors referrals within the US come from Google. (spark toro)
  5. 92.96% of world visitors comes from Google Search, Google Pictures, and Google Maps. (spark toro)
  6. Solely 49% of Gen Z girls use Google as a search engine. The remaining use TikTok. (search engine land)

  1. 58.67% of all web site visitors worldwide comes from cellphones. (Statista)
  2. 57% of native search queries are submitted utilizing a cellular system or pill. (review tracker)
    57% of local search queries are submitted using a mobile device or tablet. 57% of local search queries are submitted using a mobile device or tablet.
  3. 51% of smartphone customers found new corporations and merchandise when looking out on their smartphone. (Think with Google)
  4. 54% of smartphone customers seek for enterprise hours and 53% seek for instructions to an area retailer. (Think with Google)
  5. 18% of native searches on smartphones resulted in a purchase order inside someday, in comparison with 7% of non-local searches. (Think with Google)
  6. 56% of in-store buyers used their smartphones to buy and seek for merchandise whereas in-store. (Think with Google)
  7. 60% of smartphone customers have used search outcomes (comparable to a “click on to name” possibility) to contact a enterprise immediately. (Think with Google)
  8. 63.6% of customers say they’re more likely to verify evaluations on Google earlier than visiting a enterprise. (review tracker)
  9. 88% of customers say they might stick with a enterprise that responds to all evaluations. (bright local)
  10. Prospects are 2.7 instances extra more likely to contemplate a enterprise respected in the event that they discover a full enterprise profile on Google Search and Maps. (Google)
  11. Prospects are 70% extra more likely to go to and 50% extra more likely to contemplate buying from companies with a whole enterprise profile. (Google)
  12. 76% of people that seek for one thing close by on their smartphone go to a retailer inside a day. (Think with Google)
  13. 28% of searches for close by objects lead to a purchase order. (Think with Google)
  14. Cellular searches for “shops open close to me” (e.g. “grocery shops open close to me”) have elevated over 250% over the previous two years. (Think with Google)

  1. Individuals use Google Lens for 12 billion visible searches a month. (Google)
  2. 50% of web shoppers say photographs helped them resolve what to purchase. (Think with Google)
  3. Google Picture Search has an estimated 136 billion listed photographs. (photograph)
  4. Pictures seem in 15.8% of Google SERPs. (Shrike)
  5. Individuals click on on 3D photographs virtually 50% extra usually than static photographs. (Google)

  1. Greater than 800 million individuals use Google Uncover each month to remain updated on the data they care about. (Google)
  2. 46% of Google Uncover URLs are information websites, 44% are e-commerce, 7% are leisure, and a couple of% are journey. (search engine journal)
  3. Though information websites accounted for lower than 50% of Google Uncover URLs, they acquired 99% of Uncover clicks. (search engine journal)
    Although news sites accounted for less than 50% of Google Discover URLs, they received 99% of Discover clicks.Although news sites accounted for less than 50% of Google Discover URLs, they received 99% of Discover clicks.
  4. Most Google Uncover URLs solely obtain visitors for 3-4 days, and most of that visitors happens 1-2 days after publication. (search engine journal)
  5. Google Uncover has a click-through price (CTR) of 11%. (search engine journal)
  1. 91.45% of Google Adverts Key phrase Planner search volumes are overestimated. (Alefus)
  2. For each $1 a enterprise spends on Google Adverts, they obtain $8 in earnings by Google Search and Adverts. (Google)
  3. In 2023, Google eliminated 5.5 billion advertisements, suspended 12.7 million advertiser accounts, restricted greater than 6.9 billion advertisements, and restricted advertisements from showing on 2.1 billion writer pages.Google)
  4. The typical procuring click-through price (CTR) for Google Adverts throughout all industries is 0.86%. (word stream)
  5. The typical procuring price per click on (CPC) throughout all industries is $0.66 for Google Adverts. (word stream)
  6. The typical procuring conversion price (CVR) throughout all industries is 1.91% for Google Adverts. (word stream)

  1. 58% of customers between the ages of 25 and 34 use voice search each day. (up city)
  2. 16% of individuals use voice seek for native “close to me” searches. (up city)
  3. 67% of customers say they’re very probably to make use of voice search when on the lookout for data. (up city)
  4. As of 2019, lively customers of Google Assistant have quadrupled over the previous yr. (Think with Google)
  5. Google Assistant reaches 1 billion app installs. (android police)

  1. AI-generated solutions from SGE have been out there for 91% of leisure queries, however solely 17% of healthcare queries. (Statista)
  2. AI-generated solutions in Google’s Search Generative Expertise (SGE) don’t match the highest 10 hyperlinks in Google’s natural search outcomes 93.8% of the time. (search engine journal)
  3. Google shows search-generating parts for 86.8% of all search queries. (authority figure)
    Google displays search-generating elements for 86.8% of all search queries. Google displays search-generating elements for 86.8% of all search queries.
  4. 62% of generated hyperlinks got here from sources apart from the highest 10 ranked natural domains. Solely 20.1% of generated URLs immediately match the web page 1 natural URL rating. (authority figure)
  5. 70% of SEOs mentioned they have been involved in regards to the impression of SGE on natural search (Aira)

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