In case you’re curious in regards to the state of Google search in 2024, look no additional.
Annually, Google selects, scrutinizes, and categorizes a listing of the most recent statistics to give you probably the most trusted supply of perception into Google search traits.
- Google has an internet index of “roughly 400 billion paperwork.” (National Diet Building Forum)
- Google’s search index is over 100 million gigabytes in measurement. (Google)
- An estimated 3.5 billion searches are carried out on Google each day. (internet live statistics)
- 61.5% of desktop searches and 34.4% of cellular searches lead to no clicks. (spark toro)
- 15% of all Google searches have by no means been searched earlier than. (Google)
- 94.74% of key phrases are searched 10 instances or much less monthly. (Alefus)
- Probably the most searched key phrase within the US and world wide is “YouTube” and youtube.com receives probably the most visitors from Google. (Alefus)
- 96.55% of all pages obtain zero search visitors from Google. (Alefus)
- 50-65% of all primary spots are occupied by featured snippets. (authority hacker)
- Reddit is the preferred area for product overview queries. (detail)
- Google is probably the most used search engine on the earth, with a cellular market share of 95.32% and a desktop market share of 81.95%. (Statista)
- Google.com generated 84.2 billion month-to-month visits in 2023. (Statista)
- Google generated $307.4 billion in income in 2023. (Alphabet investor information)
- 63.41% of all internet visitors referrals within the US come from Google. (spark toro)
- 92.96% of world visitors comes from Google Search, Google Pictures, and Google Maps. (spark toro)
- Solely 49% of Gen Z girls use Google as a search engine. The remaining use TikTok. (search engine land)
- 58.67% of all web site visitors worldwide comes from cellphones. (Statista)
- 57% of native search queries are submitted utilizing a cellular system or pill. (review tracker)
- 51% of smartphone customers found new corporations and merchandise when looking out on their smartphone. (Think with Google)
- 54% of smartphone customers seek for enterprise hours and 53% seek for instructions to an area retailer. (Think with Google)
- 18% of native searches on smartphones resulted in a purchase order inside someday, in comparison with 7% of non-local searches. (Think with Google)
- 56% of in-store buyers used their smartphones to buy and seek for merchandise whereas in-store. (Think with Google)
- 60% of smartphone customers have used search outcomes (comparable to a “click on to name” possibility) to contact a enterprise immediately. (Think with Google)
- 63.6% of customers say they’re more likely to verify evaluations on Google earlier than visiting a enterprise. (review tracker)
- 88% of customers say they might stick with a enterprise that responds to all evaluations. (bright local)
- Prospects are 2.7 instances extra more likely to contemplate a enterprise respected in the event that they discover a full enterprise profile on Google Search and Maps. (Google)
- Prospects are 70% extra more likely to go to and 50% extra more likely to contemplate buying from companies with a whole enterprise profile. (Google)
- 76% of people that seek for one thing close by on their smartphone go to a retailer inside a day. (Think with Google)
- 28% of searches for close by objects lead to a purchase order. (Think with Google)
- Cellular searches for “shops open close to me” (e.g. “grocery shops open close to me”) have elevated over 250% over the previous two years. (Think with Google)
- Individuals use Google Lens for 12 billion visible searches a month. (Google)
- 50% of web shoppers say photographs helped them resolve what to purchase. (Think with Google)
- Google Picture Search has an estimated 136 billion listed photographs. (photograph)
- Pictures seem in 15.8% of Google SERPs. (Shrike)
- Individuals click on on 3D photographs virtually 50% extra usually than static photographs. (Google)
- Greater than 800 million individuals use Google Uncover each month to remain updated on the data they care about. (Google)
- 46% of Google Uncover URLs are information websites, 44% are e-commerce, 7% are leisure, and a couple of% are journey. (search engine journal)
- Though information websites accounted for lower than 50% of Google Uncover URLs, they acquired 99% of Uncover clicks. (search engine journal)
- Most Google Uncover URLs solely obtain visitors for 3-4 days, and most of that visitors happens 1-2 days after publication. (search engine journal)
- Google Uncover has a click-through price (CTR) of 11%. (search engine journal)
- 91.45% of Google Adverts Key phrase Planner search volumes are overestimated. (Alefus)
- For each $1 a enterprise spends on Google Adverts, they obtain $8 in earnings by Google Search and Adverts. (Google)
- In 2023, Google eliminated 5.5 billion advertisements, suspended 12.7 million advertiser accounts, restricted greater than 6.9 billion advertisements, and restricted advertisements from showing on 2.1 billion writer pages.Google)
- The typical procuring click-through price (CTR) for Google Adverts throughout all industries is 0.86%. (word stream)
- The typical procuring price per click on (CPC) throughout all industries is $0.66 for Google Adverts. (word stream)
- The typical procuring conversion price (CVR) throughout all industries is 1.91% for Google Adverts. (word stream)
- 58% of customers between the ages of 25 and 34 use voice search each day. (up city)
- 16% of individuals use voice seek for native “close to me” searches. (up city)
- 67% of customers say they’re very probably to make use of voice search when on the lookout for data. (up city)
- As of 2019, lively customers of Google Assistant have quadrupled over the previous yr. (Think with Google)
- Google Assistant reaches 1 billion app installs. (android police)
- AI-generated solutions from SGE have been out there for 91% of leisure queries, however solely 17% of healthcare queries. (Statista)
- AI-generated solutions in Google’s Search Generative Expertise (SGE) don’t match the highest 10 hyperlinks in Google’s natural search outcomes 93.8% of the time. (search engine journal)
- Google shows search-generating parts for 86.8% of all search queries. (authority figure)
- 62% of generated hyperlinks got here from sources apart from the highest 10 ranked natural domains. Solely 20.1% of generated URLs immediately match the web page 1 natural URL rating. (authority figure)
- 70% of SEOs mentioned they have been involved in regards to the impression of SGE on natural search (Aira)
study extra
Try extra sources about how Google works.