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There’s no finish to the variety of newsletters you may subscribe to. Electronic mail entrepreneurs have a lot to compete with of their subscribers’ inboxes.

In the event you’re questioning how e mail entrepreneurs get by way of, try free e mail publication templates that make it simpler to design a publication.

Click here to download our free lookbook that's packed with our favorite email  newsletters.

That’s why a stable publication template is essential to designing an e mail that persons are inspired to click on by way of. Uncover a few of my favorites beneath, plus ideas for encouraging engagement.

Desk of Contents

If finished properly, e mail newsletters can do wonders that will help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel.

However, “done well” means more than just serving up great content. In fact, an often overlooked component of the newsletter creation process is the design.

Don’t have time to build out a custom template from scratch?

I’ve scoured the internet for the best resources for email newsletter templates and compiled them below.

Many of the templates have also been pre-tested for compatibility with major email service providers (ESPs) via Litmus — a web service that allows you to preview the way your email will look on different email clients and devices.

Once you find one you like, download the template and customize it to fit your needs. Depending on compatibility, you can even try out newsletter layouts on Google, Outlook, and other email providers.

1. HubSpot

Start using HubSpot’s free Email Template Builder

Worth: Free and paid choices accessible

In the event you’re a Marketing Hub person, HubSpot affords an ideal assortment of e mail templates you should use in your subsequent advertising e mail.

No have to log off and seek for a template in one other market; these templates can be found to you proper inside the software.

When you select a template, you can begin utilizing it instantly proper in HubSpot — no HTML or CSS required. I particularly use HubSpot for the templates due to how simple they’re to make use of and the number of choices accessible.

What I like: HubSpot supplies a whole, end-to-end resolution for all of your advertising necessities because it supplies entry to our complete CRM, centralizing your buyer knowledge.

As an e mail advertising platform, you may look by way of a whole lot of templates tailor-made to your topic, content material kind, buyer profile, and buyer stage in your funnel. These templates might be personalized utilizing your distinctive buyer info within the CRM.

The e-mail resolution affords glorious analytics and A/B testing capabilities, so you may hold enhancing your advertising plan over time.

2. Litmus

Worth: Free

Litmus affords a free e mail template assortment — from publication templates to account administration templates. The entire templates have been examined with the platform.

When you are required to create a Litmus account together with your e mail tackle to entry the templates, the templates themselves are freed from cost.

What I like: Together with the a number of template choices, Litmus supplies sturdy customization choices like countdown timers to focus on the urgency of a sale or occasion, progress bars to encourage model loyalty, and real-time sentiment displays, which might improve e mail engagement and income.

With its easy-to-use e mail builder, you may effortlessly entry AI-powered e mail content material optimization capabilities akin to advised topic traces and alternate physique textual content tones. One thing that I believe is kind of time-saving nowadays!

3. ConvertKit

Worth: Free and paid choices

ConvertKit is a inventive e mail template platform that’s an ideal possibility for bloggers, course creators, and extra. ConvertKit comes with email automation tools, sign-up varieties, and plenty of extra integrations.

To make use of ConvertKit’s e mail publication templates, you’ll want to enroll in a plan, however the excellent news is that they provide each free and professional subscriptions.

Whereas this platform is extra on the inventive aspect, its huge array of templates and gear integrations will assist companies in any trade improve their e mail publication.

What I like: Since ConvertKit is usually aimed toward digital content material creators, it helps you develop your subscriber lists, ship focused newsletters, improve product gross sales, and set up membership websites. You may also simply embed e mail advertising and subscriber varieties wherever in your WordPress web site.

What I discover distinctive about ConvertKit is its capacity to make use of the A/B check perform to check two distinct topic traces.

It would split-test the topic traces (15% for every line) for the primary 30% of your emails. The opposite 70% of the emails may have the topic line that receives essentially the most opens.

4. ZURB: Foundation for Emails

Worth: Free

ZURB Studios has 11 responsive e mail templates accessible totally free, together with the publication one beneath. It has an ideal, fluid structure you may customise with your individual colours, pictures, and wording.

If you wish to see how every template seems on completely different e mail shoppers, you may try screenshots from every template’s e mail shopper assessments, which can be found on the location. These layouts are optimized for many e mail shoppers — aside from outdated variations of Outlook.

The template package comes with a separate CSS stylesheet and HTML file to ease the modifying course of. Most e mail code editors will place the CSS in keeping with the HTML itself after each are uploaded individually.

In the event you’re going so as to add pictures to your publication, remember that you’ll need to create a separate folder and compress it with the CSS stylesheet earlier than importing.

What I like: I personally discover Zurb’s Masterclass greatest — as a result of it’s excellent for novices to discover ways to use the templates. You even get three free tutorials on responsive e mail design.

Professional tip: When you’ve chosen a template, use HubSpot’s free email marketing software to craft your message and ship a publication out to the world!

5. Postcards

Worth: Free, Plus — $16 per 30 days, and Professional — $24 per 30 days

Postcards supplies among the best-designed e mail template builders available on the market which might be up-to-date and require no earlier coding expertise.

With Postcards, you may simply create professional-looking emails with their pre-designed e mail templates which might be customizable.

Their e mail builder is a game-changer for entrepreneurs, designers, and builders who wish to streamline their e mail creation course of and deal with what issues: crafting partaking content material and design.

What I like: why I believe Postcards works so properly? It’s a no-code platform with distinctive content material historical past and enterprise-level collaboration options. You possibly can retailer your work within the detailed model historical past, permitting you to return in time and get well a profitable e mail template.

6. Flodesk

Worth: Free for 30 days

Flodesk is an upcoming e mail publication design platform with over 3,000 e mail templates and designs to boost your e mail advertising. Furthermore, I’m a giant fan of their modern template designs, that are fairly eye-catching.

Apart from supplying you with entry to an enormous array of templates, Flodesk allows you to join your ecommerce website to assist with automation and analytics.

One other good thing about Flodesk is that its subscription value ($38/month) is a flat payment. So, whether or not you’re sending 200 or 2,000 emails, you’ll pay the identical value, and also you’ll by no means need to improve your subscription to get the entire perks.

Professional tip: Need to section your clients when sending them newsletters? Nicely, Flodesk lets you type your viewers so that you just keep as related as doable.

7. 99designs

Worth: Free

99designs is a rising on-line neighborhood and collaboration platform for designers and small companies, and so they have an ideal designer weblog and enterprise weblog.

As a free providing to their weblog readers, they launched a set of 45 free e mail templates — excellent for newsletters, promotional messages, and personalised responses. The entire templates are totally responsive and suitable with all main e mail shoppers.

Professional tip: What I believe is nice about 99designs is which you could additionally begin a design contest to check customized e mail template choices from numerous designers.

8. Moosend

Worth: Free for 30 days, Professional — $9 per 30 days, Enterprise — customized

Moosend is an e mail advertising platform that makes it simple to design customized emails with a drag-and-drop editor and over 70 premade templates.

Moosend additionally tracks analytics and sends personalised automated emails to subscribers based mostly on their pursuits and conduct. In the event you’re all for touchdown pages and subscription templates, it consists of these as properly.

Moosend analyzes your subscriber base to assist your enterprise succeed. Like Flodesk, it allows you to join your ecommerce website to draw extra subscribers and retailer all info in a single place.

Moosend is free for the primary 30 days, after which you would need to improve to professional standing for $9/month. Nevertheless, in case you select the annual professional plan, it comes as much as $7/month.

Professional tip: There’s no have to export templates — you may truly ship your e mail newsletters by way of the platform. This makes it that rather more handy, in my view.

9. Bee Free

Worth: Free and paid choices accessible

BEE Free is the last word resolution for creating charming emails with none coding expertise. With its in depth library of over 1,500 responsive templates, you’ll have a variety of choices to convey your e mail designs to life.

Plus, I like that there’s no join wanted. You possibly can simply begin as is.

They supply a drag-and-drop performance that empowers you to create on-brand publication emails simply, making certain your message resonates together with your viewers.

Its collaborative options allow a number of staff members to work collectively seamlessly on e mail templates, streamlining your workflow and boosting productiveness.

BEE Free’s seamless integration with Hubspot lets you effortlessly export your e mail designs for a clean transition.

With its in depth template library, user-friendly interface, and seamless HubSpot integration, you may create beautiful, responsive e mail designs very quickly.

Professional tip: There’s even an possibility to rent a designer on the platform who might help you customise your e mail templates.

10. Campaign Monitor

Worth: Free for 30 days, plans begin at $11per month

Marketing campaign Monitor is one other free e mail publication template and advertising platform. With a wide range of e mail templates for newsletters, welcome emails, and promotional campaigns, Marketing campaign Monitor makes designing emails simple.

Marketing campaign Monitor additionally compiles your analytics and tracks when emails are despatched, delivered, and opened.

For a lot of companies, e mail advertising wants to hook up with their web site or ecommerce website, and Marketing campaign Monitor does simply that.

Marketing campaign Monitor has all of it in terms of templates and helps you maximize your gross sales by staying on-brand and making a seamless buyer expertise.

What I like: Marketing campaign Monitor has some of the distinctive options I’ve encountered in an e mail builder. That’s — you may lock particular areas of the template in order that your staff alters solely the data you need them to. This protects your model id and essential enterprise knowledge.

11. MailerLite

Worth: Free and paid plans accessible

MailerLite affords numerous publication templates for promotions, bulletins, and extra. With its stylish publication designs, MailerLite makes certain its clients keep updated whereas sending newsletters.

You possibly can customise the templates utilizing both an HTML editor or a drag-and-drop editor. You are additionally in a position to join your MailerLite account to your web site. MailerLite has options that can help you develop your viewers with touchdown pages, subscription varieties, and pop-ups.

MailerLite supplies knowledge insights as properly. One factor I discover helpful about MailerLite is that they’ll ship your emails based mostly in your clients’ time zones, permitting you to ship emails that get essentially the most opens. MailerLite additionally supplies A/B cut up testing instruments so you may determine the most effective model of each e mail you ship.

Professional tip: With the free plan, you may create your individual customized templates. Nevertheless, if you wish to entry their template choices, you’ll need to look into their paid plans.

12. Sender

Worth: Free and paid choices accessible

Sender is an all-in-one e mail and SMS advertising platform for ecommerce and small to medium-sized companies who wish to attain out to their clients at an reasonably priced and accessible value.

Sender supplies delivery-friendly textual content and branded HTML e mail newsletters to attach together with your e mail subscribers and largest followers.

Select from a library of 35+ visually beautiful, premium-feel publication design templates which might be totally customizable to your particular enterprise necessities.

As well as, all templates have responsiveness baked into the design in order that your emails are assured to play good on cellular gadgets.

In addition to providing superior e mail advertising options akin to segmentation and automation, Sender additionally lets you design extremely responsive and attention-grabbing pop-ups and varieties to draw sign-ups and execute SMS advertising for greater conversions.

Sender has a ton of reasonably priced value factors and capabilities even of their free account. With the Free Perpetually plan, you may ship as much as 15,000 emails each month to 2,500 contacts for free of charge, with premium options akin to segmentation and automation bundled collectively.

What I like: The perfect a part of utilizing Sender is the entry to their assist staff. And to not point out, I used to be stunned by their swift response time!

13. Constant Contact

Worth: $12 per 30 days or $80 per 30 days

Do you run a non-profit? If that’s the case, that is the newsletter tool particularly for you. Fixed Contact is an e mail publication builder that provides particular templates to assist nonprofits increase funds and market their missions.

With a whole lot of templates to select from, you’ll make sure you discover a design based mostly on the template you want and what kind of nonprofit you run.

The beauty of Fixed Contact is the enterprise analytics. Whereas utilizing the platform, you may see when emails are despatched, delivered, opened, and shared. Additionally, you will be capable of see high traits and ship personalised emails to your shoppers.

Fixed Contact additionally connects together with your social media profiles, consists of sign-up varieties, and affords textual content message advertising instruments.

Contacting your non-profit subscribers by way of textual content message is usually a nice benefit as a result of folks test their emails, however folks test their textual content messages extra.

Whereas Fixed Contact isn’t free, its options greater than make up for it. You can begin with the fundamental subscription ($12/month) or improve to a premium account ($80/month) to unlock all of the options.

What I like: Fundraising is less complicated with their integration choices, akin to DonorPerfect, Blackbaud, Neon CRM, and Qgiv. I discovered it simple so as to add any options to advertise the occasion correctly.

14. Themezy

Worth: Free

Obtain 16 free HTML, CSS, and PSD customizable e mail templates on Themezy. You don’t need to submit an e mail tackle to get began, and there are numerous shade schemes and layouts to fulfill your e mail listing’s wants.

Professional tip: The templates are designed to be responsive throughout gadgets to make sure that your subscribers can learn your publication. So, in case you’re sending emails on each gadget like I’m, you may make certain that your template works regardless.

15. Drip

Worth: Free for 14 days, then funds based mostly on the variety of subscribers

Drip affords e mail advertising and SMS advertising for ecommerce manufacturers. Drip is a brand new platform that allows you to arrange e mail advertising campaigns by way of a whole lot of customizable templates.

Together with their e mail publication templates, Drip affords glorious buyer relations administration instruments, knowledge analytics, and pattern trackers. By way of that, you may see what number of of your clients purchased pink sneakers inside the final 12 months.

Because of this, you’ll be capable of higher market your self by way of your campaigns. Drip additionally has integrations which you could hook up with your WordPress web site, so you should use Drip with out being on Drip.

Drip allows you to begin with a free 14-day trial, and the price of your subscription will rely in your variety of contacts. For as much as 500 contacts, it’s $19/month, and the worth goes up from there.

Drip is helpful to creators and ecommerce companies due to the varied advertising and analytics instruments it affords. From e mail advertising to SMS advertising campaigns, Drip allows you to successfully interact your clients.

What I like: what I discover handy about Drip? It comes with 150 native integrations, so you should use it with virtually any advertising platform.

16. MailPortfolio by SliceJack

Worth: Free

In case your advertising technique is closely reliant on visuals, MailPortfolio is ideal for you. It’s a minimalist template with no added background distractions.

Whereas it was made for these trying to show private inventive portfolios, it’s additionally appropriate for bigger companies and organizations.

The template has been examined with Litmus, is responsive, and works completely on all e mail shoppers. (Word: older variations of Outlook might not render the entire fonts, and the Android Gmail app isn’t totally supported.)

Professional tip: Be sure to don’t use the inventory pictures on the MailPortfolio template. It’s important to change them — in any other case, your newsletters gained’t work as properly. One thing I realized the arduous method.

17. Material Design by Paul Goddard

Worth: Free

This template is predicated on Google’s Materials Design and has a robotic-retro really feel. It’s excellent for sending out multi-purpose newsletters that includes new merchandise, occasions, and different bulletins on the identical time.

This theme isn’t made for a particular trade, however the template is well-fitting for companies searching for a timeless, technological look.

Materials Design has been examined on Litmus, is suitable with all main ESPs, and is responsive. Whereas its fundamental attraction is its distinctive design, this theme obtain additionally consists of customizable HTML information.

Professional tip: What I’ve realized is that in case you’re having bother downloading the template, you may entry it from Paul’s Google Drive hyperlink, too.

18. Briar by SliceJack

email newsletter templates: Briar by SliceJack

Worth: Free

Briar is the right publication template for entrepreneurs searching for a fluid, minimalist design that includes pictures and textual content that don’t overshadow one another.

It’s excellent for sending out common newsletters, and you’ll customise the inline CSS information.

The template has been examined with Litmus and works with all main ESPs. Nevertheless, some older variations of Outlook might not render all Google fonts. Additionally, the Android Gmail app isn’t totally supported.

Professional tip: One hack I realized is which you could simply use these templates in your MailChimp campaigns with their very own HTML file.

19. EmailOctopus

Worth: Free

EmailOctopus is a advertising service that launched a collection of 11 templates that can be utilized to create newsletters for a wide range of industries.

Whether or not you’re advertising for a vogue model or a medical provide firm, one of many templates will suit your wants.

The templates have the “typical” publication look however can help you add product bulletins, function tales, and CTAs wherever you’d like.

The entire templates might be modified by way of any WYSIWYG editor, and the downloads embody the HTML information.

These templates have been examined by way of Litmus throughout all main ESPs and are conscious of all display sizes.

What I like: EmailOctopus can also be GDPR compliant, so I discover utilizing all their free templates secure.

20. MailBluster

Worth: Free and paid choices accessible

MailBluster brings you an interactive resolution for the most effective e mail publication design. Other than all of the important e mail advertising options, MailBluster features a hefty lot of free e mail publication templates.

Select from a mass assortment of their publication templates or create from scratch to construct your individual. Additionally, you may customise your individual template by modifying the prevailing one from their massive template gallery.

These templates are suitable with all main ESPs. Mixed with their highly effective drag-and-drop editor and e mail automation function, you may automate your e mail publication successfully.

Moreover, MailBluster additionally options interactive real-time monitoring and reporting, listing segmentation, A/B testing for e mail entrepreneurs, and extra.

So, design eye-catching e mail templates and increase your gross sales by way of MailBluster!

What I like: MailBluster affords a free possibility that lets you ship 62k month-to-month emails and limitless subscribers. That is most likely the most effective deal for any firm wanting bulk e mail companies. Plus, what I like most is that they supply one-to-one assist whatever the value tier you’re in.

1. Feshto by Liramail

Worth: $59 for an all-in-one bundle

Feshto is an e mail bundle that helps ecommerce firms function merchandise of their newsletters and share testimonials from happy clients. It comes with a weekly digest module, which is their model of a publication.

The module encompasses a stylish, clear design that ensures your pictures and replica should not distracting from one another. You possibly can select from their numerous layouts, akin to “Weekly Digest,” “Metropolis Story,” and “Weblog Article.”

As talked about, these templates are excellent for product options and testimonials from happy clients. Whereas the default themes are black and white, you can also make edits in your most well-liked WYSIWYG editor.

Feshto’s templates are responsive and suitable with all main ESPs.

2. ThemeForest

Worth: $6-$29 per template

ThemeForest is an superior useful resource for e mail templates if in case you have some finances to spend. Their library has over 460 publication templates in all completely different colours, types, and themes.

The templates are rated utilizing a four-star system, and you’ll filter by ranking, value, recency, and recognition.

Right here’s one instance from its library:

Market – Responsive Newsletter with Template Builder ($20)

This template has eight prebuilt layouts, 24 shade variations, 24 full-layered PSD information, and extra. Plus, it’s supported by all main e mail shoppers.

3. HubSpot Email Copy Templates

Worth: Free

In the event you’re searching for written templates which you could put into your e mail software, these are the templates for you.

HubSpot affords free e mail templates that empower you to market and promote your enterprise over e mail with out writing a single line from scratch. These free e mail template downloads prevent money and time.

The templates might be downloaded proper to your pc and can be utilized by any kind of enterprise.

4. Mailchimp

Worth: Free to $350 per 30 days

Mailchimp is an all-in-one advertising platform that helps small and enormous companies scale and develop their enterprise by way of advertising strategies and automations.

Mailchimp has a wide range of pre-made templates in its e mail publication software.

Apart from supplying you with over 100 designs to select from, Mailchimp additionally offers you the choice to obtain their Email Blueprints, which lets you customise HTML templates.

5. ActiveCampaign

Worth: Free to $259 a month

ActiveCampaign is a full-service e mail supplier that provides e mail advertising automation and CRM instruments.

Its library of publication templates lets you create conversion-optimized, visually impactful emails with out touching a single line of code.

ActiveCampaign is free, however you’ll need to enroll in an account to make use of and consider their e mail templates. You should utilize the vast majority of their templates totally free, however in order for you some customization, you’ll wish to improve to a paid account.

6. Canva

Worth: Free — customized pricing per 30 days

Canva is a web-based graphics software program that gives free templates for a mess of issues like Instagram posts, resumes, and e mail newsletters.

Canva is a superb software as a result of you will discover free templates for particular niches like vogue, tech, culinary, and plenty of extra.

Whereas there’s a paid tier, lots of the premade templates are free, and you’ll add your individual customizations with out having to pay additional.

7. Adobe Express

Worth: Premium — $9.99 per 30 days, groups — $12.99 per 30 days

Adobe Categorical, previously generally known as Adobe Spark, is one other browser-based graphic design software that has a mess of templates and features to assist any firm create a publication.

Much like Canva, Adobe affords premade templates based mostly on trade classes like images, structure, and vogue. To entry the templates, you have to join an account with Adobe.

8. CakeMail

Worth: Free

CakeMail is an e mail advertising software that features user-friendly automation instruments and lets you create customizable emails for any individual, event, and area of interest.

CakeMail affords over 50 free editable e mail templates which might be divided into smaller area of interest classes.

One of many benefits of CakeMail is that you just do not need to enroll to make use of the e-mail templates offered, however if you want to see how your e mail campaigns are performing, you may register for an account.

9. MJML

Worth: Free

MJML is an HTML-based e mail designer. They’ve all kinds of free templates which might be personalized for the kind of e mail advertising your organization is making an attempt to do, together with newsletters, promotions, and seasonal emails.

When you discover a template that you just like, MJML lets you see the template and the HTML code in actual time as you edit it.

As a result of MJML is HTML-based, you’ll have to copy your code and switch it to the HTML editor in an e mail advertising service to make use of the template.

10. TemplateMonster

Worth: Varies, pay per template

TemplateMonster affords a wide range of e mail publication templates, all of which can be found for comparatively low costs.

Their templates are clear, customizable, and simple to make use of, and so they’re suitable with most main e mail shoppers, akin to Gmail and Yahoo Mail.

Moreover, the templates include built-in responsive layouts for display adaptability and PSD sources for a litany of customization choices.

11. Microsoft Office Templates

Worth: Free and paid e mail templates

Microsoft Workplace has a wide range of instruments, together with in depth templates that can be utilized for Microsoft Phrase, Excel, and PowerPoint.

You possibly can additional slender down your templates relying on the class of your enterprise. Whereas Microsoft does provide free templates, they’re restricted. For paid templates, it’s a must to obtain Microsoft 365.

Learn how to Customise Electronic mail E-newsletter Templates to Improve Engagement

1. Select headings correctly.

To assist with the general move of your e mail, you want to refine your headings and subheadings.

Not solely do they draw consideration to a very powerful elements of your publication, however additionally they divide sections and provides your textual content a visible hierarchy to assist readers course of info within the appropriate sequence.

2. Create a cohesive look.

Select constant typography, colours, and spacing to offer your e mail a cohesive look. You’ll wish to select colours that complement one another and don’t overwhelm the attention.

Figuring out a little bit color theory will pay off and help you create engaging emails.

3. Add your logo and brand colors.

Speaking of cohesiveness, swapping the template’s stock colors for your own branding can quickly create a cohesive design. Use your own logos and brand color scheme so that all of your marketing materials have a similar theme.

4. Keep it short.

No one wants to open a newsletter to see a wall of text. You want your messaging to be concise so that readers can quickly scan it while getting all the pertinent information they need.

5. Put images to use.

Images can greatly increase the readability of your newsletter and provide much-needed buffers between text.

Images and infographics are also great ways to display information in an engaging way. They should be high-quality and in line with your brand’s messaging.

6. Make it mobile-friendly.

As more people use phones to access email, you’ll want to make sure your newsletter has a mobile-friendly design. Choose a responsive design that adapts to whatever mode (tablet, mobile, or desktop) your readers are using.

7. Use clear CTAs.

Increase conversions and engagement by using attention-grabbing CTAs. Entice your readers to click using persuasive language, eye-pleasing colors, and proper placement.

Using a contrasting color design will help your CTA stand out. I find that adding a well-designed button can attract subscribers’ attention and prompt them to take action.

8. Test and make adjustments.

To find the best newsletter format, you’ll need to use A/B testing to determine which performs better. Test out different designs over a set period of time, compare results, and go with the one that performs the best.

Get Started on Your Email Marketing Newsletter

Ready to draft your next email newsletter campaign?

Download one of the excellent newsletter templates from the template galleries and landing pages above. Then, learn how to craft an email newsletter your audience will want to engage with.

Editor’s Note: The post was originally published in December 2018 but was updated for comprehensiveness in December 2019.

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