It’s Advertising and marketing and Branding Month right here at Inman. As we enter a aggressive spring promoting season, let’s look at which tried-and-true techniques and cutting-edge improvements are getting offers performed in immediately’s market. We’ll even be recognizing the trade’s advertising and marketing and branding leaders with Inman’s Advertising and marketing All-Star Awards.
Amid the trade chaos after the Nationwide Affiliation of Realtors’ proposed settlement to the fee lawsuits that may change how actual property has been performed for many years, one factor stays fixed: The brokers who management the listings management the market.
However how do you stand out in your itemizing appointments and be sure that sellers select you as their agent to listing and promote their residence?
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That is the place ChatGPT can help you in placing collectively an inventory presentation that may flip your appointments into success with signed itemizing agreements. Observe this blueprint and your itemizing appointments will probably be like Chick-Fil-A on Sunday — closed!
This course of entails getting ready an inventory presentation folder that exhibits how your plan will get their residence offered on the highest worth attainable within the least period of time.
Though itemizing displays entails pricing, for this text, let’s concentrate on the advertising and marketing proposal portion. We’ll additionally take a look at an instance script of this presentation on the finish of the article, however first, let’s check out the steps you’ll be able to to take to make the most of ChatGPT in preparation for the appointment.
Step 1: Put together 3 MLS descriptions
Step one within the course of is to organize three MLS descriptions. This may be performed by utilizing one of many following two prompts.
The primary immediate is efficient when you have a earlier MLS description you could make the most of as a foundation for ChatGPT to jot down a brand new description.
Right here is an instance immediate asking ChatGPT to give you the MLS description:
Please act as an professional actual property copywriter specializing in writing MLS descriptions that encourage readers to schedule a exhibiting of the house after studying the MLS description. Please rewrite the next MLS description in a means that’s new, contemporary, and completely different from this one:
(Paste in earlier description)
The second immediate may be utilized when you don’t have a earlier MLS description otherwise you choose to begin from scratch in producing one.
Please act as an professional actual property copywriter specializing in writing MLS descriptions that encourage readers to schedule a exhibiting of the house after studying the MLS description. Please write an MLS for a house with the next facilities:
(Then listing the highlights and facilities of the house you want to be included)
As soon as it offers the primary description, print a duplicate of it, and place it in a presentation folder. Proper beneath the outline it offers, write the next immediate:
Please rewrite this MLS description in a extra skilled tone (or no matter tone you like that’s acceptable for the house).
Print that web page, and put it within the folder with the opposite description.
Then, proper beneath that description in ChatGPT, write the next immediate:
Please rewrite this MLS description in a extra luxurious tone (or no matter tone you like that’s acceptable for the house).
Print that web page and put it within the folder with the opposite descriptions.
Step 2: Put together an Instagram submit saying the house as a brand new itemizing
The subsequent step is to immediate ChatGPT to give you an Instagram submit saying this as a brand new itemizing utilizing the next immediate:
Please convert the itemizing description above to an search engine optimization optimized Instagram submit saying this residence as a brand new itemizing out there within the (your metropolis) space with a powerful name to motion to succeed in out for extra particulars or to schedule a exhibiting.
ChatGPT will give you an Instagram submit with the suitable hashtags, emojis, and replica to extend your engagement. The submit can even be put in entrance of potential consumers looking for houses on the market in your space.
The submit ought to embrace three of essentially the most scroll-stopping images of the house, together with the outline that ChatGPT offers.
Polish this submit description to make sure it’s in your phrases and compliant. After getting polished the submit, copy it and put it on a separate web page with a title on the prime that claims, “Instagram Optimized New Itemizing Put up.”
Print that web page and put it in your presentation folder.
Step 3: Create a Fb submit saying the house as a brand new itemizing
The subsequent step is to immediate ChatGPT with the next:
Please convert the itemizing description above to an search engine optimization optimized Fb submit saying this residence as a brand new itemizing out there within the (your metropolis) space with a powerful name to motion to succeed in out for extra particulars or to schedule a exhibiting.
Polish this submit description to verify it’s in your phrases and compliant. After getting polished the submit, copy it, and put it on a separate web page with a title on the prime that claims: “Fb Optimized New Itemizing Put up.”
Print that web page and put it within the folder with the itemizing descriptions and Instagram submit.
Step 4: Create a LinkedIn weblog submit
The subsequent step is to immediate ChatGPT with the next:
Please convert the itemizing description above to an search engine optimization optimized, 800-word LinkedIn weblog submit saying this as a brand new itemizing for the house positioned at (deal with) within the (your metropolis) space with a powerful name to motion to succeed in out for particulars or to schedule a exhibiting.
Polish this submit description to verify it’s in your phrases and compliant. After getting polished this submit, copy it, and put it on a separate web page with a title on the prime that claims: “LinkedIn Optimized New Itemizing Weblog Put up.”
Print that web page and put it within the folder with the itemizing descriptions and Instagram and Fb posts.
Step 5: Create a YouTube Quick video script
The subsequent step is to immediate ChatGPT with the next:
Please convert the itemizing description above to an search engine optimization optimized YouTube video script for the house positioned at (deal with) within the (your metropolis) space with a powerful name to motion to succeed in out for particulars or to schedule a exhibiting.
Polish this script to verify it’s compliant and in your individual phrases. After getting polished the script, copy it and put it on a separate web page with a title on the prime that claims: “YouTube video script.”
Print that web page and put it within the folder with the itemizing descriptions and Instagram, Fb, and LinkedIn posts.
Step 6: Ask for 25 distinctive methods to market the house
Whether or not you’re an professional marketer of listings or not, we’re at all times on the lookout for contemporary new concepts.
Use this immediate to develop a advertising and marketing plan for the itemizing:
Act as an actual property advertising and marketing professional, and provides me 25 distinctive methods to market the house from the MLS description above in methods that may assist me promote the house for the best worth attainable within the least period of time.
It’ll give you a listing of 25 advertising and marketing concepts. Select from the concepts it offers methods you’ll implement for this itemizing, and replica them onto a separate web page with a title on the prime of the web page that claims: “Distinctive methods we are going to market your private home.”
Take that listing, print that web page, and put it within the folder as nicely.
The whole lot we simply mentioned may be performed within the period of time it has taken to clarify it, and also you now have a folder with a novel, state-of-the-art advertising and marketing presentation that may make it easier to get extra listings.
For those who aren’t certain easy methods to current this info. that is an instance of the way it is perhaps offered on the itemizing appointment:
Vendor, my job is that will help you market your private home in a means that will get as many individuals as attainable to see your private home as rapidly as attainable, in order that we will discover the perfect purchaser who sees the worth of your private home and is prepared to pay the best worth attainable. I do that with a advertising and marketing plan that’s completely different from some other agent you may meet with.
All efficient actual property advertising and marketing begins with skilled pictures, we could have skilled images taken of your private home that may assist showcase your private home and set it aside for consumers who might even see your private home for the primary time on-line. All skilled brokers will take this step, and we are going to, after all, do that as nicely.
Though the images might seize their consideration, it’s the outline of the house that solidifies their resolution both to set an appointment to see the house or to maintain trying and go on setting an appointment to see it in particular person.
With that in thoughts, I make the most of synthetic intelligence to assist me write MLS descriptions in a means that piques the possible purchaser’s curiosity and encourages them to set an appointment to see your private home.
I then pull the MLS descriptions from the file and place them in entrance of the home-owner.
I went forward and put collectively three completely different potential MLS descriptions on your residence. I did this as a result of if I had been you, I might need to see how my residence will probably be marketed in a approach to seize the possible purchaser’s consideration. These three completely different descriptions are written in three completely different tones. One is in knowledgeable tone, one in a luxurious tone, and one in a extra conversational tone.
I’d love so that you can learn over these to see if there are any options I overlooked that needs to be highlighted and to see which of those types of writing stands out for you. The explanation I need your opinion is as a result of the perfect purchaser on your residence will doubtless be somebody such as you, and they’ll fall in love with this residence the identical means you probably did whenever you purchased this residence. So, by presenting the house in a means that you simply like one of the best, odds are we will probably be offering the main points in a means that our best purchaser will discover inviting as nicely.
Sometimes, the vendor will select one of many types and point out one or two extra particulars they really feel needs to be within the description. It is a nice signal as a result of they’re now taking part within the course of and have began to purchase into your proposal.
After that, we transfer to the subsequent part, which is advertising and marketing the house.
Now that we’ve the images that may catch their consideration and the MLS description that’s particularly designed to get them to set the appointment, how will we maximize the publicity of your private home being on the market to as many individuals as attainable within the shortest period of time?
Let me start by saying, most brokers at this level do the “3 P’s” of actual property advertising and marketing. They “put” it in MLS, they “place” an indication within the yard, they usually “pray” {that a} purchaser comes alongside and finds the house.
However in immediately’s actual property surroundings, we want a really particular plan to promote your private home as quick as attainable and on the highest worth attainable. If I had been you, I might need to know what my plan was to market your private home. So, I went forward and ready a couple of of the advertising and marketing particulars prematurely for you.
Once more, the panorama of promoting and know-how has just lately modified. So, what I did is spotlight a couple of of the eye-catching options of your private home and utilized synthetic intelligence to supply me with search engine optimized (search engine optimization) particular wording, emojis and hashtags to maximise the variety of potential consumers that see the social media advertising and marketing of your private home.
That is the copy for the submit we’d make the most of on Fb to announce your private home as a brand new itemizing that has simply come available on the market. This might be accompanied with three scroll-stopping photos of your private home.
It is a copy of the Instagram submit we’d make the most of for saying your private home as a brand new itemizing together with three photos of your private home.
That is the LinkedIn article I’ve already written that we’d submit saying your private home as a brand new itemizing that’s now out there for showings.
That is the script and format of the YouTube video I might shoot highlighting your private home as nicely.
Along with social media advertising and marketing, we are going to do all of the issues the opposite brokers will do, however on prime of that, it is a listing of 20 distinctive methods we will probably be advertising and marketing your private home that may set it aside from any of the opposite houses we will probably be competing with.
The closing line is that this:
My job is to not listing your private home; my job is to promote your private home. The plan of motion I simply shared with you will get houses offered. Are you able to see how this plan will help you get your private home offered sooner and for the best worth attainable?
It is a strategic plan that may make it easier to safe extra listings. Data could also be energy, however data with out execution is ineffective. Put this into apply, and never solely will you safe extra listings, however additionally, you will be serving your shoppers on the highest degree attainable.
Jimmy Burgess is the CEO for Berkshire Hathaway HomeServices Seashore Properties of Florida in Northwest Florida. Join with him on Instagram and LinkedIn.
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